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The Shot That Changes Everything Behind the Bar There are certain bottles that have lived behind every bar in America for decades without much explanation needed. Rumple Minze is one of them. Bartenders know it. Regulars know it. It's that unmistakable peppermint schnapps in the gothic-looking bot

Four Roses Bourbon is kicking off a fresh chapter. The iconic Kentucky distillery, now under the ownership of E&J Gallo Winery following its acquisition from Japanese beverage giant Kirin Holdings last month, has launched its first major marketing campaign under new management. Called Meet Me

Jake Norris built two legendary Colorado distilleries. Now he's doing something nobody has tried before. There's a short list of people who can genuinely claim they changed the way Americans drink whiskey. Jake Norris is on it. The man who helped put Colorado on the craft whiskey map — first a

Old Forester has been making bourbon since 1870, and in all that time, the people running the operation have learned a thing or two about what happens when whiskey sits in a barrel long enough in the right conditions. Sometimes the warehouse gives you something unexpected. Something the distillers

Kentucky Peerless Distilling Co. is about to make a move that bourbon drinkers have been waiting for since the brand came back to life over a decade ago. The Louisville-based distillery announced it will release its first-ever 10-year-old whiskey, and the bottle comes with a name steeped in family

A New Chapter in One of Bourbon's Most Storied Lineups Elijah Craig has never been a brand that chases trends. For decades, Heaven Hill Distillery has let time do the work — aging its whiskeys in new charred oak barrels, selecting only the standout casks, and releasing them when they're ready. Tha

The James B. Beam Distilling Co. kicked off 2026 with the release of Big Easy, the first batch of its barrel-proof Booker's line for the year. The release comes despite the company having shut down one of its main distilleries for the season — a move that had some wondering what the year ahead woul

A limited release pulls from the Pacific Northwest to push Kentucky bourbon into new territory Bardstown Bourbon Company is not the kind of outfit that sits still. Since opening its doors in Kentucky, the distillery has built a reputation for doing things differently — not for the sake of being di

PaPaw's Ridge Kentucky Straight Bourbon Is Heading to Shelves Across America For most of the country, PaPaw's Ridge has been little more than a name floating around whiskey circles — if it registered at all. Up until recently, the only people who had a real shot at getting their hands on a bottle

A True Grain-to-Glass Story Out of Bardstown, Kentucky There's a certain kind of pride that comes from building something from the ground up. Not just putting your name on it, but actually getting your hands dirty from the very beginning. That's exactly what happened at Lux Row Distillers in Bards