Recent News

2XO Whiskey and the Sugarhill Gang Drop "Rapper's Delight" — The Hip-Hop Blend That Was Decades in the Making Some product collaborations feel forced — a celebrity face slapped on a label, a licensing deal engineered purely for press. Then there are the ones that make a kind of instinctive sense,

Some things can't be rushed, and a good whiskey is one of them. That is the thinking behind two new bottles from Root Shoot Spirits, a Loveland, Colorado distillery that has just put out its first 6-year American Single Malt whiskeys. The announcement came on September 15, 2026. Both bottles are li

Some whiskey bottles disappear from the shelf before most people know they exist. That is what happened to the Honey Bourbon and Honey Rye Cask Whiskeys from Blue Note Bourbon in Memphis, Tennessee. Both sold out fast in each of the past two years. Now the third annual release is here, and the comp

The Distilled Spirits Council of the United States, known as DISCUS, has opened registration for its 2027 Annual Conference. The event runs March 15-17 at the Omni Shoreham hotel in Washington, D.C. DISCUS is the leading voice and advocate for the U.S. spirits industry. It announced that people can

Pappy & Co. and Shady Rays Just Dropped the Most Coveted Non-Bourbon Collectible of Bourbon Season Every September, a peculiar kind of mania descends on the American whiskey world. Lottery tickets get submitted, retailer relationships get tested, and social media fills with people either celeb

A 189-Year Gap Gets Filled: The Borders Distillery Taps a Whisky Heavy-Hitter Ahead of Its Landmark Single Malt Launch There are moments in the Scotch whisky world that feel genuinely historic — not in the breathless, marketing-department sense, but in the kind of way that makes you stop and actua

Forged in Fire: How Burnt Tavern Bourbon Is Rewriting Kentucky History, One Char at a Time There is no shortage of bourbon brands claiming a deep connection to Kentucky history. Frontier imagery, faded family crests, and distillers with vaguely colonial surnames populate bottle labels across the s

Two American Originals: Old Forester and Alpha Industries Drop a Limited-Edition Distiller's Jacket Alongside the 2026 Birthday Bourbon There are brand collaborations, and then there are collaborations that actually make sense on a deeper level — ones where the overlap isn't manufactured but genui

Ja Rule's Calculated Play: Selling Whiskey to People Who Don't Drink It In a category that's bleeding volume by the millions of cases, launching a new whiskey brand takes either extraordinary confidence or a fundamentally different idea about who the customer actually is. Ja Rule — born Jeffrey At

There are whiskey brands that survived Prohibition, and then there are brands that survived Prohibition, a devastating fire, market extinction, and decades of obscurity — only to rise again and earn a place at the table where the serious collectors sit. Chicken Cock Whiskey belongs firmly to that s