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The small town of Carefree is getting ready to welcome back one of its newest traditions. After a successful debut last year, the Carefree Bourbon and Cigar Festival is coming back for round two, scheduled to take over downtown from March 20-22. What started as an idea to bring together people who

The whiskey industry has faced its share of challenges lately, from massive inventory surpluses to declining consumption patterns. Against this backdrop of uncertainty, one small Irish distillery has found an unexpected lifeline from across the Atlantic. Powerscourt, a distillery located in Wic

The story starts in a wood machinist's workshop at Marshall Amplification in Bletchley, where Andy Lambourne spent four decades crafting the components that would become part of rock and roll history. While musicians around the world cranked Marshall amps to deafening volumes, Lambourne quietly tuc

The Detroit Pistons have found a new partner that brings more than just sponsorship dollars to Little Caesars Arena. Off Hours Bourbon, an award-winning spirits brand that's been making waves since 2020, has signed on as an Official Partner of the Detroit Pistons in a multi-year deal announced this

Maker's Mark is kicking off 2026 with a fresh look for one of its most authentic bourbon expressions. The Kentucky distillery announced this week that Maker's Mark Cask Strength is getting redesigned packaging that includes a new premium glass bottle and an age statement on the label. Image

World Whiskey Society has announced something unprecedented in its history: the organization's first-ever barrel pick made available directly to the public. But this release represents far more than just another bourbon hitting the market. The announcement centers on a collaboration with Hearts

When you think about bourbon partnerships, your mind probably jumps to celebrity endorsements or collaborations between distilleries. But the latest release from Penelope Bourbon is breaking that mold entirely, teaming up with an unexpected partner that has nothing to do with the spirits industry.

South Carolina's craft spirits scene is about to get a distinctive new addition. Von Payne Spirits has locked in a distribution deal with Aleph Wines, paving the way for its flagship bourbon to hit shelves, bars, and restaurants throughout the Palmetto State. The move marks another step in the

When two guys from the oil fields decided to create a whiskey, they didn't hire consultants or focus groups. They just asked their fans what they wanted. Turns out, a whole lot of working Americans wanted a drink that understood them. Five Nine Kentucky Straight Bourbon Whiskey started small in

The numbers tell an unconventional story. Most distillers won't proudly advertise a 51.9% figure on their bourbon bottle, but Terry Bradshaw isn't most distillers. The four-time Super Bowl champion has turned what some might call an unremarkable career statistic into the foundation of his whiskey e