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The Shot That Changes Everything Behind the Bar There are certain bottles that have lived behind every bar in America for decades without much explanation needed. Rumple Minze is one of them. Bartenders know it. Regulars know it. It's that unmistakable peppermint schnapps in the gothic-looking bot

Four Roses Bourbon is kicking off a fresh chapter. The iconic Kentucky distillery, now under the ownership of E&J Gallo Winery following its acquisition from Japanese beverage giant Kirin Holdings last month, has launched its first major marketing campaign under new management. Called Meet Me

Jake Norris built two legendary Colorado distilleries. Now he's doing something nobody has tried before. There's a short list of people who can genuinely claim they changed the way Americans drink whiskey. Jake Norris is on it. The man who helped put Colorado on the craft whiskey map — first a

There are whiskies you drink, and then there are whiskies you experience. Glenmorangie The Thirty falls squarely into the second category — a single malt that took three full decades to become what it is, and it shows in every way. The Highland distillery recently announced The Thirty as the ol

A Spirit From the Sugarcane Fields of North India Is Turning Heads at the Most Respected Rum Competitions on the Planet For most American drinkers, rum means the Caribbean. It means Jamaica, Barbados, Cuba. It means molasses and heat and centuries of a very specific tradition. The idea that a bott

Old Forester has been making bourbon since 1870, and in all that time, the people running the operation have learned a thing or two about what happens when whiskey sits in a barrel long enough in the right conditions. Sometimes the warehouse gives you something unexpected. Something the distillers

Kentucky Peerless Distilling Co. is about to make a move that bourbon drinkers have been waiting for since the brand came back to life over a decade ago. The Louisville-based distillery announced it will release its first-ever 10-year-old whiskey, and the bottle comes with a name steeped in family

A New Chapter in One of Bourbon's Most Storied Lineups Elijah Craig has never been a brand that chases trends. For decades, Heaven Hill Distillery has let time do the work — aging its whiskeys in new charred oak barrels, selecting only the standout casks, and releasing them when they're ready. Tha

The story of Uncle Nearest Premium Whiskey was always supposed to be one of triumph. A Black distiller from Tennessee who taught Jack Daniel how to make whiskey, finally getting the recognition he deserved more than 160 years later. A brand built by a Black woman who saw that story and refused to l

The James B. Beam Distilling Co. kicked off 2026 with the release of Big Easy, the first batch of its barrel-proof Booker's line for the year. The release comes despite the company having shut down one of its main distilleries for the season — a move that had some wondering what the year ahead woul