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Meet BOB: The Wisconsin Whiskey Shop Using Google Gemini AI to End the Guesswork of Buying Bourbon Every serious whiskey drinker has the same story. You're standing in a spirit shop, scanning a wall of hundreds of bottles, and eventually you grab something based on the label, the price tag, or

Little Book Chapter 10: How Freddie Noe's "All the Wiser" Became the Most Mature Release in the Series There are milestones in American whiskey that get measured in decades — a distillery's founding anniversary, a brand's centennial, an age statement that stretches back before most collectors were

Bourbon's Global Crisis: How Tariffs, Trade Wars, and America's Fading Soft Power Are Hammering the Spirit Abroad For the better part of two decades, bourbon was on a relentless upward march. The spirit born in Kentucky's limestone-watered hollows became a global phenomenon — poured in Tokyo cockt

Garrison Brothers Launches the Ranch Reserve Series: Two 8-Year Sherry-Finished Bourbons That Rewrite the Texas Playbook Something significant is happening in the Texas Hill Country, and it goes beyond the usual limited-edition pageantry that the bourbon world has grown accustomed to. Garrison Bro

Father's Day is one of those holidays that tends to bring out the last-minute scramble in people. The gift card. The tie. The bottle of something decent grabbed off a shelf with zero thought behind it. Knob Creek is pushing back against all of that this year, and they're doing it in a way that actu

There's a moment happening in American bars right now that says a lot about where drinking culture stands in 2025. Walk into Ray's, the Brooklyn cocktail bar that's become something of a cultural bellwether, and you won't find a Manhattan on the menu. What you will find, right there in the Martini

The story behind Big Blaze Bourbon is as remarkable as what's inside the bottle Most award-winning bourbons come with a backstory about heritage, family recipes, or some remote grain source. Big Blaze Bourbon from Denver-based Locke + Co. Distillery comes with something entirely different — the

The Second Wildlife Collection Release Has Arrived — And There Are Only 180 Bottles Some bourbons get made. Others get earned. The Live Oak Straight Bourbon from Milam & Greene falls squarely into the second category. The Texas distillery just dropped the second release in its Wildlife Collect

There's a new kind of pressure test coming to bars across America, and it has nothing to do with a Saturday night rush. The Tales of the Cocktail Foundation, working alongside Absolut Vodka, has announced a nationwide bartender competition called Absolut Heat Streak — and it's designed to find out

There are moments in history that deserve more than a handshake and a flag wave. The 250th birthday of the United States of America is one of those moments. And in Alabama, a family with seven generations of distilling history decided the best way to mark that occasion was to do what Americans have