Recent News

Heaven Hill Turns a Spelling Spat Into a Global Marketing Moment for Elijah Craig There are few arguments in the spirits world more reliably guaranteed to ignite a bar-room debate than the spelling of the drink in the glass. Whiskey or whisky? With an "e" or without? Depending on which side of the

Widow Jane Black Opal Returns: Brooklyn's Most Ambitious Bourbon Gets Even More Daring in 2026 There are limited releases, and then there is Black Opal. When Widow Jane first unveiled its flagship ultra-aged bourbon in the fall of 2024, it rewrote the ceiling on what a Brooklyn distillery could pu

Hooten Young and Jack Carr Team Up Again for the Warrior Select Bourbon — A 10-Year Limited Release Timed to The Terminal List Season 2 There is a specific kind of credibility that very few whiskey brands can actually claim without overreaching: the kind forged not in a marketing boardroom, but

The Wax Top Collection: Sotheby's Is Dropping the Biggest Willett Auction in History Sotheby's has a habit of making the bourbon world stop and pay attention. Earlier this year, the auction house shattered records when its Great American Whiskey Collection crossed the $2.5 million mark — and now,

From a Shared Pour to a Nearly Seven-Figure Phenomenon: How Bourbon Bonanza Became Charity's Best Friend There is a moment, somewhere between the first pour and the closing of the final auction lot, when the numbers stop feeling abstract. A paddle raised in a dimly lit room. A typewritten label pa

Sean Josephs Is Building Something New — And It's Not for Everyone There is a particular kind of ambition that doesn't announce itself with a press tour or a splashy national rollout. It shows up quietly, in the form of 210 bottles, a tiered membership structure, and a blending philosophy that tak

Bourbon drinkers tend to be creatures of habit. They find a bottle they like, they learn where it sits on the shelf, and they reach for it without much thought. So when a well-known brand changes the look of every bottle it sells, people notice. When it also changes what's inside a few of those bot

Chattanooga Whiskey's Bottled in Bond Fall 2022 Vintage Is a Masterclass in Mash Bill Archaeology Most distilleries treat "bottled in bond" like a finish line — get the whiskey to four years, hit 100 proof, slap a label on it, and collect the prestige that comes with a designation born from an 189

New Era Whiskey Opens a Distillery and Social Club in Downtown Lexington — And It's Already Changing the Bourbon Tourism Map On the morning of September 2, 2026, a ribbon was cut on East Short Street in Lexington, Kentucky, and with it came the formal arrival of a brand whose origin story sounds m

2XO Whiskey and the Sugarhill Gang Drop "Rapper's Delight" — The Hip-Hop Blend That Was Decades in the Making Some product collaborations feel forced — a celebrity face slapped on a label, a licensing deal engineered purely for press. Then there are the ones that make a kind of instinctive sense,