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The Distilled Spirits Council of the United States, known as DISCUS, has opened registration for its 2027 Annual Conference. The event runs March 15-17 at the Omni Shoreham hotel in Washington, D.C. DISCUS is the leading voice and advocate for the U.S. spirits industry. It announced that people can

Pappy & Co. and Shady Rays Just Dropped the Most Coveted Non-Bourbon Collectible of Bourbon Season Every September, a peculiar kind of mania descends on the American whiskey world. Lottery tickets get submitted, retailer relationships get tested, and social media fills with people either celeb

A 189-Year Gap Gets Filled: The Borders Distillery Taps a Whisky Heavy-Hitter Ahead of Its Landmark Single Malt Launch There are moments in the Scotch whisky world that feel genuinely historic — not in the breathless, marketing-department sense, but in the kind of way that makes you stop and actua

Forged in Fire: How Burnt Tavern Bourbon Is Rewriting Kentucky History, One Char at a Time There is no shortage of bourbon brands claiming a deep connection to Kentucky history. Frontier imagery, faded family crests, and distillers with vaguely colonial surnames populate bottle labels across the s

Two American Originals: Old Forester and Alpha Industries Drop a Limited-Edition Distiller's Jacket Alongside the 2026 Birthday Bourbon There are brand collaborations, and then there are collaborations that actually make sense on a deeper level — ones where the overlap isn't manufactured but genui

Ja Rule's Calculated Play: Selling Whiskey to People Who Don't Drink It In a category that's bleeding volume by the millions of cases, launching a new whiskey brand takes either extraordinary confidence or a fundamentally different idea about who the customer actually is. Ja Rule — born Jeffrey At

There are whiskey brands that survived Prohibition, and then there are brands that survived Prohibition, a devastating fire, market extinction, and decades of obscurity — only to rise again and earn a place at the table where the serious collectors sit. Chicken Cock Whiskey belongs firmly to that s

Evan Williams Bourbon Nation Goes Deeper Into College Football for 2026 With Snapback Sports, Collegiate Edition Bottles, and Molly McGrath College football and bourbon have always shared the same spiritual real estate in American culture — Saturday afternoons, fired-up stadiums, and the kind of c

The Scotsman, the Bourbon, and a Spelling War That's Been Brewing for Centuries There is a debate that has simmered inside whiskey bars, distillery tasting rooms, and online forums for generations — one that predates the internet, predates the cocktail renaissance, and arguably predates American i

Every September, distillers and maltsters across the country mark Craft Malt Month, a shoutout to the small operations that turn raw barley into the base of everything that gets fermented and distilled into whiskey. This year, Seattle's Copperworks Distilling Co. is marking the occasion with someth