Recent News
Americans Don't Trust Scotch Tariff Savings Will Reach Shelves
American Whisky Drinkers Don't Trust the Supply Chain to Pass Along Tariff Savings The announcement was supposed to be good news. When President Trump confirmed on April 30, 2026, that the 10% tariff on UK whisky imports would be scrapped — a decision framed in the glow of a high-profile state vis
Elijah Craig 21-Year-Old Single Barrel: The Story Behind It
Elijah Craig Expands Its Single Barrel Lineup: The Story Behind the 21-Year-Old Release and Where It Fits in a Decades-Long Legacy Heaven Hill Distilleries has never been a company that rushes anything. From the rickhouses stacked deep with aging bourbon in the hills around Bardstown, Kentucky, to
Branch Water: How Bourbon Is Stealing Ranch Water's Throne
Branch Water: How Bourbon Is Stealing Ranch Water's Summer Crown Every summer, American drinkers go looking for the same thing — something cold, alive with carbonation, and just strong enough to feel intentional. For the past several years, Ranch Water answered that call in a way no other cocktail
Maker's Mark and Lucien Laviscount Champion the Old Fashioned
Maker's Mark and Lucien Laviscount Team Up to Make the Old Fashioned the Drink of the Moment Kentucky bourbon doesn't often make its boldest international moves from a train station in London. But that's exactly where Maker's Mark chose to plant its flag for the summer of 2026 — inside the gleamin
Union Horse Distilling Releases FIFA World Cup Whiskey
Kansas City has made itself known across the American sporting world through championship football, big-league baseball, and a homegrown food and drink culture that punches well above its weight. Now, in the summer of 2026, the city steps into an even larger arena — hosting matches for the FIFA Wor
William Grant & Sons CEO Exit Exposes Cracks in Whisky Empire
The End of a Brief Tenure: How Søren Hagh's Sudden Exit Exposed Deep Cracks at William Grant & Sons On the last day of October 2025, William Grant & Sons — the 139-year-old Scottish distilling dynasty behind some of the world's most celebrated whiskies — quietly filed a routine document wi
Dierks Bentley's ROW 94 Hologram Reshapes Airport Bourbon Marketing
Dierks Bentley Takes His ROW 94 Whiskey Hologram to Nashville's BNA — and Changes How Bourbon Gets Marketed in Airports Most bourbon brands settle for a shelf placement and a paper shelf talker. Dierks Bentley has other ideas. The multi-platinum country superstar and founder of ROW 94 Whiskey is n
Garrison Brothers Reports Double-Digit Bourbon Growth Nationally
Garrison Brothers Is Growing Fast — and It's Not an Accident Something significant is happening in the Texas Hill Country, and its effects are being felt in liquor stores, hotel bars, and sports venues from coast to coast. Garrison Brothers Distillery, the first legal whiskey distillery in Texas,
Dragon Con and Old Fourth Distillery Launch Annual Bourbon
Atlanta's Two Worlds Collide: Dragon Con and Old Fourth Distillery Launch an Annual Bourbon Series There are partnerships that make obvious sense from the jump — a brewery sponsoring a beer festival, a tequila brand backing a Cinco de Mayo block party. And then there are the collaborations that, o
Old Forester President's Choice Bourbon Goes National
Old Forester President's Choice Goes National: America's Most Storied Distillery Just Changed the Rules For the better part of seven years, the only way to get your hands on a bottle of Old Forester President's Choice was to make a pilgrimage. You had to show up, in person, at the distillery on Lo