Recent News

New Riff Drops Second Annual Decade-Old Bourbon and Rye — and This Time, the Stakes Are Even Higher When a distillery releases its first-ever 10-year-old whiskey, the moment carries a kind of romance that's hard to manufacture. It's proof of patience, a tangible artifact of a decade of decisions:

Two Souls Spirits and J. Henry & Sons Drop a Pair of Rum-Finished Whiskeys That Rewrite the Rules of Cask Finishing When Two Souls Spirits announced its latest collaboration with J. Henry & Sons, the news came loaded with genuine firsts. Two rum-cask finished whiskeys — one a seven-year bo

Old Grand-Dad Just Dropped a 114-Proof Single-Barrel Bourbon — And It Only Costs $50 There is a certain category of bourbon drinker who has always known the score on Old Grand-Dad. While the rest of the market chased allocated bottles and paid triple-digit premiums for names dressed up in elaborat

The Man Who Helped Build the Hype Machine — and Now Wants to Tear It Down Jake Norris has spent the better part of two decades working inside one of the most intoxicating paradoxes in American whiskey culture: the harder it is to get a bottle, the more people want it — and the less likely they are

The City That Invented the Drink Knows How to Celebrate It Louisville, Kentucky has never been shy about its relationship with bourbon. The city that sits at the heart of America's whiskey country has built an entire identity around the spirit, and every June, that identity gets put on full displa

There's a new Tennessee whiskey on the shelf, and it didn't come from some startup looking to cash in on a trend. AJ Bond Tennessee Whiskey is the product of a decade-long partnership between two serious distillers, one of whom didn't live to see the bottle hit stores. That story alone makes it wor

Michter's 10 Year Single Barrel Rye Is Coming in June 2026 — And It's Worth Every Bit of the Hype Louisville-based Michter's has confirmed that its coveted 10 Year Single Barrel Kentucky Straight Rye will ship to retailers this June, kicking off what's shaping up to be one of the most anticipated

Meet BOB: The Wisconsin Whiskey Shop Using Google Gemini AI to End the Guesswork of Buying Bourbon Every serious whiskey drinker has the same story. You're standing in a spirit shop, scanning a wall of hundreds of bottles, and eventually you grab something based on the label, the price tag, or

Little Book Chapter 10: How Freddie Noe's "All the Wiser" Became the Most Mature Release in the Series There are milestones in American whiskey that get measured in decades — a distillery's founding anniversary, a brand's centennial, an age statement that stretches back before most collectors were

Bourbon's Global Crisis: How Tariffs, Trade Wars, and America's Fading Soft Power Are Hammering the Spirit Abroad For the better part of two decades, bourbon was on a relentless upward march. The spirit born in Kentucky's limestone-watered hollows became a global phenomenon — poured in Tokyo cockt