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Cleveland Whiskey Acquires Seekers Bourbon from Everwild Spirits in a Bold Ohio-to-Ohio Deal Two of Ohio's most closely watched craft whiskey operations have struck a deal that quietly reshuffles the state's artisan spirits landscape. Cleveland Whiskey — the technology-forward distillery that has

From Fireball to Ol' Crimson: How Washington State Is Using Alcohol to Fund Its NIL Revolution Somewhere between Pullman's wheat fields and Seattle's Pike Place waterfront, Washington State University's scrappy NIL infrastructure has quietly pulled off one of college football's more creative fundr

Penelope Bourbon's Classic Series Is the Brand's Most Deliberate Move Yet There are brands that grow by accident and brands that grow by design. Penelope Bourbon has always been the latter. From the moment founders Michael Paladini and Danny Polise cold-called liquor retailers from a New Jersey pa

Wheel Horse Whiskey Drops Two New Limited Releases: A Rum-Finished Double Mash and Its First-Ever Double Oak Bourbon Wheel Horse Whiskey has built a loyal following by doing something most brands won't: releasing genuinely interesting, seasonally rotated limited editions at prices that don't requi

American Whisky Drinkers Don't Trust the Supply Chain to Pass Along Tariff Savings The announcement was supposed to be good news. When President Trump confirmed on April 30, 2026, that the 10% tariff on UK whisky imports would be scrapped — a decision framed in the glow of a high-profile state vis

Elijah Craig Expands Its Single Barrel Lineup: The Story Behind the 21-Year-Old Release and Where It Fits in a Decades-Long Legacy Heaven Hill Distilleries has never been a company that rushes anything. From the rickhouses stacked deep with aging bourbon in the hills around Bardstown, Kentucky, to

Branch Water: How Bourbon Is Stealing Ranch Water's Summer Crown Every summer, American drinkers go looking for the same thing — something cold, alive with carbonation, and just strong enough to feel intentional. For the past several years, Ranch Water answered that call in a way no other cocktail

Maker's Mark and Lucien Laviscount Team Up to Make the Old Fashioned the Drink of the Moment Kentucky bourbon doesn't often make its boldest international moves from a train station in London. But that's exactly where Maker's Mark chose to plant its flag for the summer of 2026 — inside the gleamin

Kansas City has made itself known across the American sporting world through championship football, big-league baseball, and a homegrown food and drink culture that punches well above its weight. Now, in the summer of 2026, the city steps into an even larger arena — hosting matches for the FIFA Wor

The End of a Brief Tenure: How Søren Hagh's Sudden Exit Exposed Deep Cracks at William Grant & Sons On the last day of October 2025, William Grant & Sons — the 139-year-old Scottish distilling dynasty behind some of the world's most celebrated whiskies — quietly filed a routine document wi