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There are certain things that just belong together — a cold drink, a warm evening, and good company. Seagram's 7 Crown has been part of that picture for decades, and now the brand is adding something new to the mix heading into summer. Seagram's 7 Crown Apple Pie is hitting shelves nationwide this

A Brand Built on the Back Nine Most whiskey brands trace their origins to a distillery, a family recipe, or some romantic story about a grandfather's barn. Penelope Bourbon's story starts somewhere a little different — on a golf course, somewhere in 2018, between two guys with a shared vision and

When Johnnie Walker decided to mark its debut as an official spirits supporter of the FIFA World Cup 2026, the brand didn't reach for the obvious. No limited-edition label slapped on a familiar bottle. No generic campaign riding the coattails of soccer fever. Instead, the Scotch whisky giant did so

How a Seattle Distillery Bottled History Across Two Continents There are whiskeys, and then there are whiskeys with a story worth sitting down for. The latest release from Copperworks Distilling Co. out of Seattle falls firmly in the second category — and it might just be one of the more interes

A New Class Steps Into One of Hospitality's Most Competitive Training Grounds Every year, bartenders from around the world send in applications hoping for a shot at one of the most respected training programs in the drinks business. Most don't make it. The ones who do spend a week in New Orleans w

There's a bourbon company out there that didn't start with a marketing team or a focus group. It started with four veterans who came home from four different branches of the United States military — the Army, Navy, Air Force, and the Marine Corps — and decided that some stories are too important to

Milam & Greene's Live Oak Is Seven Years of Hill Country Patience in a Glass There is a particular kind of stubbornness required to make whiskey the right way. Not the fast way, not the convenient way — the right way. Milam & Greene Whiskey, operating out of Blanco, Texas, has built its re

What "Seed to Sip" Actually Means Most people who enjoy a good pour of whiskey have heard the phrase "farm-to-table." It's become a standard idea in food culture — local ingredients, grown nearby, handled with care. But when that same concept crosses over into the world of whiskey, things get a li

The World's Premier Drinks Conference Is Back New Orleans has never needed much of an excuse to throw a party, but when Tales of the Cocktail rolls into town every July, it becomes something else entirely. The 24th annual Tales of the Cocktail is set for July 19 through 24, 2026, headquartered o

The ninth annual Texas Whiskey Festival made one thing crystal clear this spring: Texas whiskey isn't playing catch-up to anyone anymore. Held in Austin, the festival's 2026 edition delivered its annual blind tasting results, and the bottles that rose to the top tell a story about a whiskey culture