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Town Branch Distillery Drops Bourbonola Tropical Style: A Bourbon-Banana Seltzer Rooted in American History Town Branch Distillery has never been a brand content to sit still. Since reopening the century-old Lexington Brewing operation and becoming the first new distillery built in Lexington in ov

Blue Run Spirits Honors America's 250th Birthday With a Bourbon Built for the Moment There are moments in a nation's life so singular that every industry feels compelled to mark them. America's 250th anniversary — the Semiquincentennial — is one of them. From automakers to apparel brands, the patr

George Washington's Spirit of '76: Mount Vernon Drops the First Bourbon Ever Made at America's Most Historic Distillery On the Fourth of July, 2026 — the exact date America marks its 250th birthday — George Washington's Mount Vernon will release something that has never existed before: a bourbon.

Crown Royal Bets a Nation Still Knows How to Show Up Crown Royal has rolled out a new brand platform called "Bring It," and the idea behind it is pretty simple once you break it down. It's not about one bar, one city, or one group of people. It's about what happens when regular folks show up and a

What Prohibition-Era Whiskey Bottles Reveal Today For thirteen long years, from 1920 to 1933, it was against the law to make, sell or transport alcohol anywhere in the United States. The 18th Amendment shut the door on legal drinking almost overnight, and most of the country's distilleries went da

When Kentucky bourbon and Chinese baijiu collide in the same bottle, the result is something the American whiskey world has never quite seen before. A Kentucky distillery and a Chinese spirit maker have partnered to create a new whiskey that draws from two of the world's most storied distilling tra

Iron Smoke Whiskey Crosses the Country: New York's Applewood-Smoked Bourbon Lands in California There are distilleries that play it safe — standard mash bills, familiar flavor profiles, distribution strategies that hug the coasts where the name already means something. Then there are distilleries

Alan Jackson's Silverbelly Whiskey Distillery and Museum Opens June 25 in Nashville — A Legacy Poured Into Every Bottle Alan Jackson has spent more than three decades writing songs about the small pleasures and deep aches of American life — cold beer on a hot day, the smell of a dirt road at dusk,

WhistlePig Sells Its Moriah Distillery Complex for Over $17 Million — And the Story Behind the Sale Is Anything But Simple WhistlePig Whiskey, the Vermont-based rye maker that spent years positioning itself as one of America's most decorated premium spirit brands, has sold its Moriah distillery an

Canned Cocktails Surge While Scotch Takes a Body Blow in U.S. Control States The American spirits landscape is undergoing a structural realignment that should concern every importer, distributor, and brand manager who has staked significant shelf space on Scotch whisky. Fresh data from the Nationa