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There are certain titles in American whiskey that show up every autumn like an old friend — reliable, admired, almost taken for granted by those who follow the category closely enough. George T. Stagg is one of them. And yet, no matter how many times that dark bottle from Frankfort, Kentucky, steps

Westminster Steps In: UK Parliament Launches Full Scotch Whisky Inquiry as Industry Faces Crisis on Multiple Fronts The United Kingdom's Scottish Affairs Committee has thrown the full weight of parliamentary scrutiny behind one of Britain's most celebrated industries. The Scottish Affairs Committe

Crown Royal's "Bring It" Campaign Puts a Niagara Country Artist at the Center of a Major Whisky Push When Crown Royal decides to launch a new brand platform, it goes big. The Diageo-owned Canadian whisky giant did exactly that this summer, unveiling "Bring It" — a sweeping national campaign built

Bourbon doesn't get much respect out west. Everybody knows Kentucky owns the category, and for good reason — that's where the tradition runs deepest. But a distillery in Centennial, Colorado has been quietly stacking up 17 awards since 2019 for a bourbon that has nothing to do with Kentucky limesto

NASCAR just teamed up with a vodka brand, and if you follow racing, this one actually makes sense once you look at where the vodka comes from and what it stands for. The sanctioning body announced a new multi-year partnership with Wheatley American Vodka on August 4, 2026, naming it the Officia

There's something fitting about a bourbon coming out of Wyoming to mark 250 years of the country's independence. The state itself wasn't even part of the original union — it didn't join until 1890, becoming the 44th state to sign on. But if there's one place in America that still runs on the same s

Jim Gaffigan's Fathertime Bourbon Wins Best New Bourbon at the 2026 San Francisco World Spirits Competition Celebrity spirits are everywhere these days, and most of them are exactly what you'd expect: a famous face slapped on a bottle of sourced whiskey with a sky-high price tag and zero soul behi

Ireland Meets China: The Tsingtao-Great Northern Distillery Deal That Could Reshape Irish Whiskey's Future When John Teeling, the patriarch of modern Irish whiskey, sat down in Dublin to sign papers with Zhiwei Cai, Chairman of Tsingtao Royalcask Liquor, the deal on the table was unlike anything t

Irish Whiskey Meets the Blockchain: Marrowbone Lane's Tokenised Cask Play Could Rewrite How the World Invests in Spirits For generations, owning a cask of aging Irish whiskey was the kind of investment that required both deep pockets and the right connections. A collector in London or Dublin might

Maker's Mark Is Going "Perfectly Unreasonable" — and the Bourbon World Is Watching When a spirits brand drops a major global campaign in the middle of an industry-wide hangover, it either looks tone-deaf or brilliantly defiant. Maker's Mark is betting everything on the latter. In February 2025, th