Travelers who like a bourbon in the air have a new option on JetBlue. Brother's Bond Straight Bourbon is now part of the airline's onboard spirits offering, and it has been available since October 1, 2026. The news was announced on October 5, 2026, out of Plano, Texas.
A Whiskey Brand Heads to the Skies
Brother's Bond is a whiskey brand started by Ian Somerhalder and Paul Wesley. The new JetBlue deal puts its Straight Bourbon in front of a much wider group of people, and in a setting the brand has not been in before. Passengers will be able to try it while they fly.
The brand describes the partnership as an exciting new chapter. Brother's Bond has been growing across the United States and in other countries, and the airline deal adds to that. According to the company, the move brings the bourbon to a broad new audience. It also fits the brand's belief that bourbon is best enjoyed through shared experiences and connection.
What Passengers Will Get
The bourbon will be served on JetBlue in a 50ml size. That is a small, single-serve bottle, the kind commonly used for drinks on a plane. The company says it is the same bourbon people can find across the country, now offered as part of the inflight experience.
What Is in the Bottle
Brother's Bond Straight Bourbon is a four-grain bourbon. It is made from corn, rye, wheat and malted barley, and it is aged for at least four years. The brand describes it as smooth and balanced, with a flavor that is easy to approach. It was made to be enjoyed neat, on the rocks or with a favorite mixer.
What the Founders Are Saying
Both founders spoke about what the airline deal means to them. Ian Somerhalder said, "Brother's Bond was created around friendship, connection and our shared passion for making exceptional bourbon. Having our bourbon served onboard JetBlue is an exciting milestone for us."
Paul Wesley added, "We love the idea that people can discover Brother's Bond while traveling, connecting with friends and family or heading somewhere new."
Their comments tie back to the idea behind the brand. The name itself points to friendship, and the founders say the whiskey was built around that idea. A flight is often a time when people are headed to see family, meet up with friends or start a trip, and the founders say that is the kind of moment they hope the bourbon fits into.
Where to Learn More
Travelers who want more details about the brand and the JetBlue partnership can visit BrothersBondBourbon.com.
About the Brand Behind the Bourbon
Brother's Bond calls itself an ultra-premium whiskey brand. Beyond the Straight Bourbon headed to JetBlue, its lineup includes several other bottlings:
- Original Cask Strength Straight Bourbon
- American Blended Rye
- Regenerative Grain Straight Bourbon
- Bottled-in-Bond Straight Bourbon
The brand has won more than 57 awards and accolades from leading international spirits competitions. Some of those included scores ranging from 93 to 100 points.
Brother's Bond also says it supports regenerative agriculture and responsible sourcing. A portion of the proceeds from every bottle sold goes toward that effort, according to the company.
The Bottom Line
For frequent flyers, the change is simple. Starting October 1, a 50ml pour of Brother's Bond Straight Bourbon is part of what JetBlue offers onboard. For the brand, it is a new place to meet customers, and one that matches the founders' hope that people will find the bourbon while traveling, whether they are heading home, visiting loved ones or going somewhere new.
