In a move that’s got bourbon fans buzzing, Shaw-Ross International Importers has teamed up with Smoke Wagon Bourbon, a Las Vegas-based brand that’s been turning heads in the American whiskey scene. This partnership, announced recently, brings together a powerhouse importer with a craft distillery known for its bold flavors and down-to-earth vibe. For Smoke Wagon, it’s a chance to go from a regional favorite to a national name. For Shaw-Ross, it’s a smart bet on a brand that’s already winning over bourbon lovers with its quality and story.
Smoke Wagon Bourbon started with two guys, Aaron Chepenik and Jonathan Hensleigh, who wanted to make spirits that didn’t break the bank but still packed a punch. Back in 2010, they kicked things off with Silver Dollar Vodka, aiming to create something premium yet affordable. By 2012, they’d set their sights on bourbon, visiting the historic Seagram’s Distillery in Indiana—now known as MGPI. There, they found a high-rye mash bill that would become the heart of Smoke Wagon’s distinctive taste. Fast forward to 2016, and their first bourbon, Smoke Wagon Small Batch, hit the shelves. It didn’t just make a splash—it won a Gold Medal at the San Francisco World Spirits Competition, earning a loyal following almost overnight.
What makes Smoke Wagon stand out? It’s all about the details. Their bourbons use a high-rye mash bill, which gives them a spicy, robust kick. They skip chill filtration, a process that can strip away flavor, so every sip is rich and full-bodied. The result is a fruit-forward profile that’s complex enough for bourbon nerds but approachable for folks just dipping their toes into whiskey. Nevada H&C Distilling Co., where Smoke Wagon is crafted, now produces four bourbon expressions—Straight, Desert Colt, Small Batch, and Uncut Unfiltered—along with three rye expressions and their original Silver Dollar Vodka.
Shaw-Ross, a heavyweight in the wine and spirits world since 1968, saw Smoke Wagon’s potential and jumped at the chance to bring it into their portfolio. “They’re quickly becoming a standout in American whiskey,” said Scott Jove, Shaw-Ross’s president. He’s not wrong. Bourbon is having a moment, with demand skyrocketing as more people discover its depth and versatility. Smoke Wagon fits right into this trend, offering a lineup that balances quality and value while telling a story that resonates. Jove highlighted the brand’s authenticity and consumer appeal, pointing to opportunities for growth through events, marketing, and nationwide distribution.
The partnership means Shaw-Ross will handle distribution for Smoke Wagon’s four core bourbons across the U.S. The lineup covers a range of price points, making it accessible to different budgets while keeping that premium edge. The Straight Bourbon, priced at $29.99, is a solid entry point with its smooth, spicy character. Desert Colt, at $39.99, steps things up with a bit more depth. The Small Batch, retailing for $59.99, offers a refined blend that’s earned its stripes with critics. And for those chasing something bold, the Uncut Unfiltered at $79.99 delivers a high-proof, full-flavored experience that’s not for the faint of heart. Each expression sticks to Smoke Wagon’s signature style—high-rye, non-chill filtered, and carefully blended to hit all the right notes.
For Aaron Chepenik, Smoke Wagon’s founder and master distiller, partnering with Shaw-Ross is a game-changer. “It’s pretty incredible to go from no sales team to a sales team with full national coverage, almost instantly,” he said. Shaw-Ross’s track record speaks for itself—they’ve built some of the biggest names in spirits through hands-on marketing and strategic know-how. Chepenik is excited to see Smoke Wagon’s story reach new audiences, from bourbon bars in New York to liquor stores in California.
Shaw-Ross isn’t new to spotting winners. As one of the country’s top importers, they represent over 30 suppliers worldwide, from luxury wine brands to high-end spirits. Their approach is personal, focusing on building relationships with wholesalers and creating buzz through targeted campaigns. Adding Smoke Wagon to their roster shows they’re doubling down on the American whiskey boom, a category that’s showing no signs of slowing down. With bourbon’s popularity soaring, Smoke Wagon’s bold flavors and compelling backstory make it a perfect fit for Shaw-Ross’s growth plans.
The Smoke Wagon story is as much about passion as it is about whiskey. Chepenik and Hensleigh didn’t come from distilling dynasties—they were entrepreneurs with a vision to make something great. Their Las Vegas roots give the brand a unique edge, blending the city’s flashy energy with a commitment to craft. Since launching in 2016, Smoke Wagon has grown from a small-batch operation to a name that’s earning shelf space alongside bourbon giants. Its high-rye mash bill and non-chill filtration set it apart, offering a flavor profile that’s both familiar and fresh.
For bourbon drinkers, this partnership is good news. Smoke Wagon’s expressions will soon be easier to find, whether you’re browsing a local liquor store or sipping at a bar. The brand’s range means there’s something for everyone—whether you’re after an affordable daily sipper or a bottle to impress your whiskey club. And with Shaw-Ross’s marketing muscle behind it, expect to see Smoke Wagon popping up at tastings, festivals, and maybe even your favorite cocktail menu.
The American whiskey market is crowded, but Smoke Wagon has carved out a niche by staying true to its roots while delivering quality that punches above its price point. Shaw-Ross’s decision to bring them on board signals confidence in the brand’s future. As more people discover Smoke Wagon’s bold, fruit-forward bourbons, this partnership could be the spark that lights up the whiskey world. Keep an eye on Smoke Wagon—it’s not just riding the bourbon wave; it’s making waves of its own.
