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There's an old saying among whiskey drinkers: it's what's in the bottle that counts. But anyone who's spent time browsing the bourbon aisle knows that the label matters too. It's the first handshake between a bottle and a buyer, and for one of Texas's most decorated whiskey makers, that handshake j

Iron Smoke Whiskey Crosses the Country: New York's Applewood-Smoked Bourbon Lands in California There are distilleries that play it safe — standard mash bills, familiar flavor profiles, distribution strategies that hug the coasts where the name already means something. Then there are distilleries

The Deal That Changes Everything Wyoming Whiskey is back in Wyoming hands. After nearly eight years under partial ownership by Edrington, the Scotland-based spirits giant behind The Macallan, the pioneering Rocky Mountain distillery has been fully acquired by a Wyoming-based investment group calle

The Memphis-based whiskey that has been quietly racking up awards and building a loyal following just got a whole lot easier to find. B.R. Distilling Company announced on June 22, 2026 that its Blue Note Bourbon portfolio is expanding distribution into Indiana and Nebraska, while also making a di

Old Forester President's Choice Goes National: America's Most Storied Distillery Just Changed the Rules For the better part of seven years, the only way to get your hands on a bottle of Old Forester President's Choice was to make a pilgrimage. You had to show up, in person, at the distillery on Lo

A Craft Whiskey Brand Makes Its Move Into Southern California Happenstance Whiskey is heading west. The brand has announced plans to expand its distribution into Southern California, a move that signals a growing confidence in the craft whiskey market along the West Coast and gives serious whiskey

There's a quiet kind of confidence that comes from a distillery that doesn't need to chase trends. Tarnished Truth Distilling Co. has spent the better part of a decade doing things its own way, rooted in the coastal character of Virginia Beach, earning a reputation one pour at a time. Now, after ye

Grain & Barrel Spirits has given its Chicken Cock American whiskey lineup a long-overdue visual overhaul, rolling out new label designs across all five of its core expressions to mark a major milestone — the brand's 170th anniversary. The redesign keeps what made the bottles recognizable in

There's a small distillery sitting on the edge of Grasmere lake in England's Lake District that most American whisky drinkers have never heard of. That's about to change — or at least, it should be on their radar. Grasmere Distillery is gearing up to do something that no one in the region has ever

A bourbon brand built on American heritage puts its money where its heart is Yellowstone Bourbon has quietly been doing something the spirits industry rarely sees — writing real checks for conservation, year after year, without making a spectacle of it. The brand recently renewed its annual partne