Recent Collaborations Articles

For the third year running, two-time NASCAR Cup Series champion Kyle Busch has put his name on something worth paying attention to outside of the racetrack. Rebel Bourbon, the official bourbon of Richard Childress Racing, has announced the release of Rebel Kentucky Straight Bourbon Whiskey Single B

The roar of engines and the smell of dirt have defined American flat track racing for decades. Now, there is a new element mixing into that atmosphere — craft spirits from the hills of East Tennessee. Progressive American Flat Track, the premier dirt track motorcycle racing series in North Amer

A collaboration years in the making has finally come to fruition as Copperworks Distilling Co. announces two distinctive spirits born from a partnership with one of California's pioneering craft distilleries. The Seattle-based operation has transformed a pair of St. George Spirits California Reserv

The world of premium spirits and mainstream pop music don't usually mix, but one Scottish whisky brand just proved that combination can create something special in Los Angeles. During Grammy weekend, a major distiller rolled out an ambitious campaign that transformed parts of the city into what som

The countdown is on. With the 2026 Formula 1 season approaching fast, Jim Beam just gave racing fans and whiskey drinkers something new to get excited about. The legendary American distillery is rolling out what they're calling the first-ever Jim Beam x Cadillac F1 whiskey, and they're keeping thin

The roar of engines and the smooth taste of premium bourbon might seem like an unlikely pairing at first glance, but for Rebel Bourbon and Richard Childress Racing, it's a partnership that just makes sense. The Bardstown, Kentucky-based distillery has announced it will continue backing RCR through

The Detroit Pistons have found a new partner that brings more than just sponsorship dollars to Little Caesars Arena. Off Hours Bourbon, an award-winning spirits brand that's been making waves since 2020, has signed on as an Official Partner of the Detroit Pistons in a multi-year deal announced this

When you think about bourbon partnerships, your mind probably jumps to celebrity endorsements or collaborations between distilleries. But the latest release from Penelope Bourbon is breaking that mold entirely, teaming up with an unexpected partner that has nothing to do with the spirits industry.

Something unusual just happened in Bangalore that's never been done before. A luxury hotel and one of India's most respected whisky makers joined forces to create a single malt designed exclusively for a single restaurant. Not for wider distribution. Not for retail shelves. Just for the guests of o

The numbers tell an unconventional story. Most distillers won't proudly advertise a 51.9% figure on their bourbon bottle, but Terry Bradshaw isn't most distillers. The four-time Super Bowl champion has turned what some might call an unremarkable career statistic into the foundation of his whiskey e