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A 3,000-Year-Old Tomb Recipe Just Became America's Most Talked-About Rye Whiskey Leave it to a Vermont rye distillery to find its next great whiskey idea carved into the wall of an ancient Egyptian burial chamber. WhistlePig has never been shy about pushing the boundaries of what a finishing barre

For decades, if you asked a bourbon drinker to name the single most influential distillery in American whiskey, they might have reached for Buffalo Trace or Heaven Hill, names stitched into the fabric of Kentucky culture. But the honest answer — the one insiders have whispered at trade shows and en

Two American Originals: Old Forester and Alpha Industries Drop a Limited-Edition Distiller's Jacket Alongside the 2026 Birthday Bourbon There are brand collaborations, and then there are collaborations that actually make sense on a deeper level — ones where the overlap isn't manufactured but genui

Ja Rule's Calculated Play: Selling Whiskey to People Who Don't Drink It In a category that's bleeding volume by the millions of cases, launching a new whiskey brand takes either extraordinary confidence or a fundamentally different idea about who the customer actually is. Ja Rule — born Jeffrey At

There are whiskey brands that survived Prohibition, and then there are brands that survived Prohibition, a devastating fire, market extinction, and decades of obscurity — only to rise again and earn a place at the table where the serious collectors sit. Chicken Cock Whiskey belongs firmly to that s

Willem by Willem: Laphroaig's 14-Year-Old Celebrity Scotch Is Genuinely Great — But That $156 Price Tag Is Hard to Swallow There are celebrity whisky collaborations, and then there are celebrity whisky collaborations. The first category is crowded with glossy bottles backed by minimal involvement

The Ghost of Cask #5627: How Karuizawa's 1960 Vintage Became the Most Mythologized Bottle in Japanese Whisky There are spirits, and then there are objects of obsession. The Karuizawa 1960 — a 52-year-old single malt born from a cask that no longer exists, in a distillery that no longer stands, mad

Brown-Forman Pulls a Century-Old Bourbon Label Off the Shelf to Honor the Man Who Defined the Modern Category There are tributes, and then there are statements. When Brown-Forman announced the return of Kentucky Boy bourbon on September 8, 2026, the Louisville spirits giant did both at once — reac

Evan Williams Bourbon Nation Goes Deeper Into College Football for 2026 With Snapback Sports, Collegiate Edition Bottles, and Molly McGrath College football and bourbon have always shared the same spiritual real estate in American culture — Saturday afternoons, fired-up stadiums, and the kind of c

Crown Royal's Narrow Escape: How North America's Best-Selling Canadian Whisky Is Sidestepping Trump's Import Ban The escalating trade war between Washington and Ottawa has finally reached the point that many in the spirits industry feared but few believed would actually arrive: a full, executive-o