When a show captures the imagination the way Peaky Blinders has, it was only a matter of time before someone found a way to put that world in a bottle. Now, thanks to a partnership between US barrel ownership platform Barrel Global and Banijay Rights, the global distribution arm behind the show, that is exactly what has happened. The result is Peaky Blinders Whiskey, a limited-edition Kentucky Straight Bourbon finished with Irish whiskey oak staves, and it is heading to store shelves across the United States, Canada and Mexico starting in early March.
The bourbon is priced at $44.99 for a 750ml bottle and is already available for pre-order online. For fans of the show, and for whiskey drinkers who appreciate a well-thought-out spirit, this one comes with a story worth telling.
A Drink Born From the Show's DNA
The people behind this release did not simply slap a logo on an existing bottle and call it a day. The liquid itself was designed around the Peaky Blinders story, specifically the Shelby family's roots and their well-documented fictional involvement in smuggling Irish whiskey into the United States during Prohibition. That connection is more than a marketing angle. The bourbon was distilled at Green River Distillery, which is itself a survivor of the Prohibition era, giving the collaboration a historical thread that ties neatly into the show's themes of bootlegging, survival and ambition.
The decision to finish a Kentucky Straight Bourbon with Irish whiskey oak staves was deliberate. It is a nod to the transatlantic influence the Shelby family developed in the later seasons of the show, as their criminal empire stretched far beyond the streets of Birmingham. The result is a spirit that bridges two whiskey traditions, blending the full-bodied richness that bourbon is known for with the smoother, fruitier character that defines Irish whiskey.
Barrel Global Founder George Koutsakis spoke plainly about what the team was going for: "As a huge fan of the Peaky Blinders, it's a privilege to capture their sensational gangster world in a bottle. From the liquid to the design, we wanted to create an immersive experience and I'm really proud of what we've achieved."
What It Actually Tastes Like
For anyone who takes their whiskey seriously, the details matter. The nose opens with cherries and stone fruit, which gives way to honey, citrus and baking spices. On the palate, the bourbon leads with bright stone fruit, toffee and cloves before shifting into something nuttier and more floral, with a caramel sweetness that rounds things out nicely. The finish brings marzipan, a pleasant minerality and a touch of cinnamon spice.
That is not a simple profile. There is real complexity here, and it tracks with the ambition of the collaboration. This is a bourbon that rewards attention, which feels appropriate given the source material.
The bottle comes in at 45% ABV, or 90 proof, which puts it in solid territory. It is strong enough to stand on its own but approachable enough to drink without ceremony.
A Label That Rewards Closer Looking
The packaging is just as deliberate as the liquid. Independent creative agency Boundless Bite Marketing handled the label design, and they packed it with details that will mean something to anyone who has followed the show. Horses, pocket watches, interwar-era coins and bullets etched with the names of key characters are all part of the visual language. It is the kind of bottle that looks good on a shelf and gives people something to talk about when they pour a glass.
Leila Loumi, SVP Licensing and Merchandising at Banijay Rights, explained what drew her team to Barrel Global as a partner: "We were drawn to partner with Barrel Global because of their ability to act as a one-stop shop for creating the bottle from start to finish, while retaining the creativity and craftsmanship that we needed to bring the story to life. We can't wait to see how the fans respond to this beautiful bottle."
Who Is Behind This Release
Barrel Global is not a newcomer. The company was founded by whisky expert and entrepreneur George Koutsakis and operates as one of the first front-facing barrel ownership platforms in the United States. The business works directly with craft distilleries, sourcing and blending spirits that are paired with thoughtful packaging and storytelling. Their focus has been on pushing American whiskey and bourbon into global markets, and this collaboration with a franchise as internationally recognized as Peaky Blinders is a natural extension of that mission.
Banijay Rights, for its part, represents one of the largest content libraries in the world, with more than 225,000 hours of programming across every genre. Their catalog includes some of the most recognizable titles in television history, and Peaky Blinders sits near the top of that list. The show has sold in more than 190 countries and is widely available on Netflix. Two new six-episode seasons, produced by Kudos and Garrison Drama for Netflix globally, are expected in 2027 and 2028, which means the franchise is far from winding down.
The Show Behind the Spirit
For those who have not yet gotten around to watching Peaky Blinders, the show was created and written by Steven Knight, who also has credits on SAS Rogue Heroes and Taboo. It was produced by Caryn Mandabach Productions and Tiger Aspect Productions for the BBC, with Banijay Rights handling international distribution. The series follows the Shelby family, a Birmingham-based criminal dynasty operating in the years following World War One, and it built a following that stretched well beyond the United Kingdom.
The fact that the show is returning for two more seasons on Netflix only adds weight to this whiskey launch. This is not a farewell product or a nostalgia play. It is the beginning of what Barrel Global and Banijay Rights are calling a new line of Peaky Blinders-branded spirits, with this bourbon being the first expression in that lineup.
The Bottom Line
Peaky Blinders Whiskey lands at a price point that makes it accessible without feeling cheap. At $44.99, it sits in a range where people are willing to take a chance on something new, especially when the story behind it is this well constructed. The blend of Kentucky bourbon and Irish whiskey oak finishing is an interesting combination that gives drinkers something to think about beyond the label, and the label itself is genuinely worth a second look.
Whether someone is picking it up because they have watched every episode of the show twice or simply because they appreciate a well-made bourbon with a bit of personality, this release has enough going for it to justify the purchase. It hits shelves in early March across the US, Canada and Mexico, and pre-orders are already open for anyone who does not want to wait.
