Recent News
Highland Park's Artist Collab Redefines Whisky Marketing
How Highland Park Is Rewriting the Rules of Whisky Marketing With Its Between You and I Series For most of its history, the Scotch whisky industry has sold its wares through a fairly rigid playbook: age statements, cask provenance, distillery pedigree, and an authoritative list of tasting notes ha
Bulleit and Mike’s Hot Honey Hit the Road
A Whiskey Brand and a Hot Honey Maker Team Up for a Tour Across America Sweet meets heat, and a drizzle meets a pour. Bulleit Frontier Whiskey and Mike’s Hot Honey have announced a partnership built around one simple idea: some things just taste better together. The two brands kicked off the eff
Hooten Young and Ruger Launch Bourbon & Cigar Collection
When a Veteran's Whiskey Brand Meets an American Icon: Hooten Young and Ruger Unveil the First-Fire Collection In the crowded and often cluttered landscape of limited-edition spirits, it takes more than clever packaging and a short bottle count to turn heads. It takes a story — one with real weight
Brother's Bond Bourbon Is Now Flying With JetBlue
Travelers who like a bourbon in the air have a new option on JetBlue. Brother's Bond Straight Bourbon is now part of the airline's onboard spirits offering, and it has been available since October 1, 2026. The news was announced on October 5, 2026, out of Plano, Texas. A Whiskey Brand Heads to
Bushmills and Malbon Golf Blend Whiskey with Course Culture
Where the World's Oldest Whiskey Meets Golf's Freshest Brand There's a version of golf — the one your grandfather played — where the sport's relationship with whiskey was implied, ambient, and mostly confined to the back corner of the 19th-hole bar. A tumbler of something amber, a quiet handshake,
2XO and Sugarhill Gang Blend Hip-Hop History Into Bourbon
2XO Whiskey and the Sugarhill Gang Drop "Rapper's Delight" — The Hip-Hop Blend That Was Decades in the Making Some product collaborations feel forced — a celebrity face slapped on a label, a licensing deal engineered purely for press. Then there are the ones that make a kind of instinctive sense,
Pappy & Co. and Shady Rays Launch Limited Sunglasses Collab
Pappy & Co. and Shady Rays Just Dropped the Most Coveted Non-Bourbon Collectible of Bourbon Season Every September, a peculiar kind of mania descends on the American whiskey world. Lottery tickets get submitted, retailer relationships get tested, and social media fills with people either celeb
Bowmore and Snarkitecture's Captivo Collection Explored
Where Manhattan Meets Islay: Bowmore and Snarkitecture Drop the Captivo Collection There is an old argument in the whisky world — one that surfaces every time a distillery partners with a designer, an artist, or a luxury brand — about whether the liquid in the bottle still matters once the packagi
Old Forester x Alpha Industries: Birthday Bourbon Jacket Drop
Two American Originals: Old Forester and Alpha Industries Drop a Limited-Edition Distiller's Jacket Alongside the 2026 Birthday Bourbon There are brand collaborations, and then there are collaborations that actually make sense on a deeper level — ones where the overlap isn't manufactured but genui
Johnnie Walker Drops Sabrina Carpenter Design
Johnnie Walker just gave whisky drinkers and pop music fans a reason to pay attention to the same bottle. The world's best-selling Scotch whisky brand has unveiled a new limited edition design for its flagship Black Label, and this one carries the fingerprints of global superstar Sabrina Carpenter.
