Recent Whiskey News

Green River Whiskey has announced its debut as a primary sponsor in the world of NASCAR, teaming up with the NY Racing Team and driver J.J. Yeley for a bold attempt to qualify for the 2025 Daytona 500. This milestone sponsorship not only marks Green River Whiskey’s entry into modern motorsports bu

In an exciting new venture that bridges the worlds of film and fine spirits, Rabbit Hole Distillery has partnered with actor and producer Jay Ellis—known for his roles in Top Gun: Maverick and Insecure—to launch The Creative Spirit Challenge. This groundbreaking initiative invites emerging filmmak

Kentucky-based Rebel Bourbon is the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch, Bardstown. With more opportunities planned for the 2025 season, including a new Rebel paint scheme, Rebel Bourbon returns to RCR after a succes

Mr. & Mrs. Bourbon announced a unique celebrity partnership with October London, a recording artist on Death Row Records and a GRAMMY-nominated R&B performer. The October London x Mr. & Mrs. Bourbon partnership presents a unique, high-end limited edition expression that captures the au

Brother's Bond Bourbon, a pioneer in high-end American whiskey, and Banfi Vintners, a prominent Italian wine manufacturer and importer of its family-owned exquisite wines, are pleased to announce their strategic sales cooperation. Through this partnership, Banfi will use its vast network and exper

With the Super Bowl right around the corner Knob Creek announced a collaboration with Eli Manning to release a limited edition bourbon.  Titled Eli Manning’s 2025 Bold Pick, and it is a limited release of Knob Creek Single Barrel Bourbon chosen by Manning. In order to properly choose a

Have you ever heard of Olympic Gold Medalist, NBA All-Star and Miami Heat starting center Bam Adebayo? Well I am sure many of you haven’t but that didn’t stop Maker’s Mark from collaborating with him and his mother to release their own custom blend, Bam & Marilyn’s 1 of 1. Image credi

I assume that everyone has heard of Glenfiddich. However, did you know that Glenfiddich and the Aston Martin Formula One Team just signed a multi-year partnership?  In order to create some truly amazing events that will thrill enthusiasts from both sectors, Glenfiddich wants this partne

FEW Spirits, an innovative distillery based in Evanston, Illinois, is making waves in the whiskey world with its latest release, the Icons of Rock Collection. Known for their fearless approach to creating bold and experimental spirits, FEW has teamed up with iconic rock bands to produce three limi

Johnnie Walker, one of the world’s most renowned whisky brands, has unveiled a limited-edition experience that merges premium Scotch, luxury fashion, and après ski culture: the Johnnie Walker Blue Label Ice Chalet. This new release, created in partnership with high-end skiwear brand Perfect Moment