In the world of competitive bass fishing, where every cast counts and the thrill of the chase keeps guys coming back year after year, big news just dropped that's got anglers buzzing. The Texas Team Trail, a top-notch grassroots tournament circuit that's been drawing crowds of dedicated fishermen from all over, has teamed up with Horse Soldier Bourbon for the 2026 season. This isn't just any sponsorship—it's a match made in heaven between the rugged spirit of bass angling and a whiskey brand born from the grit of U.S. Special Forces vets.
Horse Soldier Bourbon, known for its award-winning American whiskeys, was started by a group of former Green Berets who turned their battlefield experiences into something smooth and bold. These guys know a thing or two about pushing limits, and that's exactly the vibe they're bringing to the Texas Team Trail. As an official partner, the bourbon brand will roll out special on-site setups at events, giving fishermen and spectators a chance to dive into unique experiences that blend the excitement of the tournament with a taste of that "live boldly" lifestyle.
What really sets this partnership apart is how it taps into the shared drive for adventure and top-tier performance. Bass fishing isn't for the faint of heart—it's about strategy, patience, and that rush when you hook a big one. Horse Soldier's whole ethos mirrors that, with their commitment to craftsmanship and courage. They've built a brand around stories of real American heroes, and now they're weaving that into the fishing scene, making the 2026 season one to remember for anyone who loves the outdoors.
At the center of it all is Will Summers, a co-owner of Horse Soldier Bourbon, who's stepping up as a key player in this collaboration. Summers will be out on the water as part of Team "Live Legendary," repping the bourbon brand in every single event of the Texas Team Trail next year. But here's the cool part—he won't be going it alone. For each tournament, he'll pair up with a different legendary bass angler, creating a rotating dream team that's sure to shake things up. This setup isn't just about competition; it's a nod to the bourbon's motto, "LIVE LEGENDARY," turning every outing into a showcase of skill, stories, and that unbeatable sense of camaraderie that keeps fishermen hooked.
Summers himself couldn't hide his enthusiasm when talking about the deal. "I am just so excited about this partnership with Bass Pro Shops Texas Team Trail tournament," said Will Summers, Co-Owner of Horse Soldier Bourbon. "We from Horse Soldier Bourbon have a motto and a standard that we live up to every day of our lives: 'LIVE LEGENDARY.' That is exactly what we intend to do during the 2026 Texas Team Trail events, fishing alongside four of the world's most legendary bass fishermen."
That quote says it all—it's about living up to high standards, day in and day out, whether you're reeling in a trophy bass or crafting a fine whiskey. For the anglers competing, this means more than just prizes and points; it's an opportunity to be part of something bigger, where the spirit of excellence runs as deep as the lakes they're fishing. Imagine hitting the docks after a long day on the water, sharing war stories with fellow competitors, and maybe even toasting with a sip of Horse Soldier to celebrate a solid haul. That's the kind of atmosphere this partnership aims to create, drawing in not just the pros but weekend warriors who dream of that perfect catch.
The Texas Team Trail has long been a staple for bass fishing fans, especially in the Lone Star State where the sport thrives on big waters like Lake Fork or Sam Rayburn. It's a circuit that prides itself on being accessible yet fiercely competitive, pulling in teams from across the country who chase those bragging rights and hefty payouts. By bringing in Horse Soldier Bourbon, the trail is elevating the game, adding layers of engagement that go beyond the boat ramps. Fans can look forward to activations that might include tastings, meet-and-greets with the vets behind the brand, or even gear giveaways that tie into the "LIVE LEGENDARY" theme.
For those who've followed bass tournaments over the years, this move feels like a natural evolution. Fishing has always been about more than the fish—it's the friendships forged, the challenges overcome, and the tales told around the campfire. Horse Soldier Bourbon fits right in, with its roots in Special Forces missions that demanded the same kind of teamwork and resolve. The brand's whiskeys, distilled with care and infused with that veteran heritage, appeal to guys who appreciate quality and a good story behind what they're enjoying.
As the 2026 season approaches, anticipation is building among the bass fishing community. Will Summers and his rotating roster of legendary partners could deliver some epic battles on the water, where experience meets enthusiasm in ways that keep spectators on the edge of their seats. It's not just about who wins the weigh-in; it's about embodying that bold approach to life, whether you're casting lines or raising a glass.
This partnership underscores how bass fishing continues to grow, blending tradition with fresh energy to keep things exciting for longtime enthusiasts. For middle-aged guys who've spent decades perfecting their technique or introducing their kids to the sport, it's a reminder that there's always a new adventure waiting. The Texas Team Trail and Horse Soldier Bourbon are set to make 2026 a landmark year, proving that when you combine the thrill of the catch with the fire of true American spirit, legends aren't just remembered—they're lived every day.
