Recent Whiskey News
Johnnie Walker’s ‘Spirit of the Cup’ Hits NYC with Swagger

Golf has always been more than just a game—it’s a tradition, a challenge, and a way to connect with others over a shared passion. In September 2025, Johnnie Walker, the world’s top-selling Scotch whisky, is taking that passion to the streets of New York City with its bold “Spirit of the Cup” campa
Bourbon & Beyond Just Got Even Better

The Bourbon & Beyond Festival has always been a standout event for folks who love good music, great food, and top-notch bourbon. This year, running from September 11 through 14 in Louisville, it's stepping things up in a way that might surprise a lot of attendees. For the first time, the festiv
Remington Ammunition and Log Still Distillery Partner Up

In the rolling hills of Kentucky, where bourbon flows as deep as family roots, a new spirit is hitting the shelves that's got outdoorsmen talking. Remington Reserve "Open Season" Bourbon isn't just another bottle—it's a nod to those crisp mornings in the blind, the thrill of the chase, and the tale
Art Meets Bourbon: Heaven Hill’s 2025 Artist Series

In the rolling hills of Bardstown, Kentucky, where bourbon is more than a drink—it’s a way of life—Heaven Hill Distillery has unveiled a new chapter in its storied legacy. The Heaven Hill Bottled-in-Bond Artist Series Collection, launched in September 2025, is a celebration of craftsmanship, tradit
Sagamore Spirit Titled BMW Championship Sponsor

Picture this: a sunny August day in Maryland, where the crack of a driver meets the smooth sip of rye whiskey. That's the scene set for the 2025 BMW Championship, and Sagamore Spirit is stepping up as the star sponsor, blending top-tier golf with a taste of local heritage. This isn't just any tour
Maker’s Mark and Dodgers’ 2024 Bourbon

In a celebration of triumph and tradition, Maker’s Mark, the legendary Kentucky bourbon maker, has teamed up with the Los Angeles Dodgers Foundation to create a special bourbon that honors the Dodgers’ 2024 World Series win. This limited-edition release, called Maker’s Mark Champion Selection x Lo
WhistlePig and Liquid Death Craft a New Killer Whiskey

WhistlePig Whiskey, a name synonymous with pushing the boundaries of craft whiskey, has unleashed a new limited-edition release that’s turning heads and raising glasses. Partnering with the irreverent canned water brand Liquid Death, WhistlePig’s GraveStock Wheat Whiskey is a unique offering that
Willett Distillery’s Game-Changing Partnership with Binder’s Stash

In a move that’s turning heads in the bourbon world, Willett Distillery, a Kentucky legend since 1936, has teamed up with Binder’s Stash, a rising star in ultra-premium American whiskey. This marks the first time the famously independent Willett has committed to a long-term partnership with another
Brother’s Bond and 1 Hotels Team Up

In a world where quality whiskey and environmental responsibility rarely share the same glass, Brother’s Bond Bourbon and 1 Hotels have joined forces to create something special. Their latest offering, a Regenerative Grain Straight Bourbon, is a limited-edition, single-barrel release that’s as goo
Dillon Carmichael Partners with Four Branches Bourbon

In a move that blends the soul of country music with the spirit of American whiskey, Four Branches Bourbon, a veteran-owned whiskey brand, has named Dillon Carmichael as its newest brand champion. This partnership, announced in May 2025, is more than just a celebrity endorsement—it’s a heartfelt c