Recent News

Travelers who like a bourbon in the air have a new option on JetBlue. Brother's Bond Straight Bourbon is now part of the airline's onboard spirits offering, and it has been available since October 1, 2026. The news was announced on October 5, 2026, out of Plano, Texas. A Whiskey Brand Heads to

Where the World's Oldest Whiskey Meets Golf's Freshest Brand There's a version of golf — the one your grandfather played — where the sport's relationship with whiskey was implied, ambient, and mostly confined to the back corner of the 19th-hole bar. A tumbler of something amber, a quiet handshake,

2XO Whiskey and the Sugarhill Gang Drop "Rapper's Delight" — The Hip-Hop Blend That Was Decades in the Making Some product collaborations feel forced — a celebrity face slapped on a label, a licensing deal engineered purely for press. Then there are the ones that make a kind of instinctive sense,

Pappy & Co. and Shady Rays Just Dropped the Most Coveted Non-Bourbon Collectible of Bourbon Season Every September, a peculiar kind of mania descends on the American whiskey world. Lottery tickets get submitted, retailer relationships get tested, and social media fills with people either celeb

Where Manhattan Meets Islay: Bowmore and Snarkitecture Drop the Captivo Collection There is an old argument in the whisky world — one that surfaces every time a distillery partners with a designer, an artist, or a luxury brand — about whether the liquid in the bottle still matters once the packagi

Two American Originals: Old Forester and Alpha Industries Drop a Limited-Edition Distiller's Jacket Alongside the 2026 Birthday Bourbon There are brand collaborations, and then there are collaborations that actually make sense on a deeper level — ones where the overlap isn't manufactured but genui

Johnnie Walker just gave whisky drinkers and pop music fans a reason to pay attention to the same bottle. The world's best-selling Scotch whisky brand has unveiled a new limited edition design for its flagship Black Label, and this one carries the fingerprints of global superstar Sabrina Carpenter.

Two Scottish Legends, One Bottle: Gleneagles and Glendronach Join Forces on a Limited Single Malt Series Scotland has always understood that the finest things in life belong together — a hard-driven round of golf, the cold snap of Highland air, a fire crackling at dusk, and a deep, sherried dram t

Blue Run Spirits and the Detroit Tigers Unite for a 125th Anniversary Bourbon Worth Hunting Down Two institutions built on craftsmanship, pride, and a stubborn refusal to be ordinary have finally found each other. Blue Run Spirits and the Detroit Tigers are releasing the Detroit Tigers Blue Run Bl

Georgia on Ice: Broadstreet Infamous Whiskey Locks In Two-Year Deal as Official Spirit of the Atlanta Gladiators There is a particular kind of alignment that makes a sports sponsorship feel inevitable rather than transactional — when the brand and the team share something genuine before the ink ev