Rebel Bourbon is making its popular Rebel 100 Kentucky Straight Bourbon Whiskey more accessible with a new bottle size hitting shelves across the country. The brand has added a 375mL option to its lineup, responding to what drinkers have been asking for: more choices when it comes to size and price.
The smaller bottle will retail for around $11.99, making it an entry point for those curious about the brand or looking for a more portable option. Shipping began this month, with availability expected at retailers nationwide.
This isn't Rebel's first rodeo when it comes to offering different sizes. The 375mL bottle joins an already diverse family that includes 1.75L, 1L, 750mL, and 50mL options. With this addition, there's essentially a size for every situation, whether someone's stocking a home bar, heading to a tailgate, or just wants to try something new without committing to a full-sized bottle.
What's Inside the Bottle
Rebel 100 gets its name from its proof—bottled at 100 proof, which translates to 50% alcohol by volume. That's a bit higher than the standard 80 proof found in many bourbons, giving it more punch and intensity.
The bourbon follows a recipe that dates back to 1849, originally created at the historic Stitzel-Weller distillery. Today, Master Distiller John Rempe produces it at Lux Row Distillers in Bardstown, Kentucky, the heart of bourbon country.
The mash bill—the grain recipe used to make the whiskey—consists of 68% corn, 20% wheat, and 12% malt. That wheat component is particularly notable. While many bourbons use rye as their secondary grain, wheated bourbons tend to have a softer, smoother character. The wheat mellows out some of the sharper edges that rye can bring, making for a bourbon that goes down easier whether it's sipped straight, poured over ice, or mixed into cocktails.
Recognition and Awards
The bourbon industry is competitive, and awards matter. Rebel 100 has been racking up recognition from some of the most respected spirits competitions in the business.
At the 2025 SIP Awards, the bourbon took home Double Gold along with a Consumer's Choice Award. Those aren't handed out lightly—they represent both expert judges' opinions and what actual consumers prefer when tasting blind.
The accolades didn't stop there. Rebel 100 also earned Gold medals at the 2025 ASCOT Awards, the Bartender Spirits Awards, and the San Francisco World Spirits Competition. That's a clean sweep across multiple prestigious competitions, suggesting this isn't just clever marketing—the liquid in the bottle backs up the hype.
These awards carry weight with bartenders and bourbon enthusiasts who pay attention to such things. They also serve as a quality signal for those who might be less familiar with the brand.
The Brand's Perspective
Philip Lux, who manages the Rebel Bourbon brand, sees the new size as expanding access to what the company considers a standout product.
"With the new half-sized 375mL bottle joining the lineup, there's a Rebel Bourbon SKU for every real rebel out there and every occasion," Lux said. He emphasized that the brand's wheated recipe "continues to defy trends today. It's unapologetically original and bold, with a smooth taste whether it's neat, on the rocks or mixed into cocktails."
That positioning speaks to bourbon drinkers who might be tired of chasing the latest limited-edition releases or hyped-up bottles. Rebel is leaning into its heritage and recipe rather than trying to be something it's not.
Finding It on Shelves
For those interested in tracking down a bottle, Rebel Bourbon maintains a product locator on its website. The tool helps consumers find which local retailers carry their products, though availability will likely vary by market as the new 375mL size continues its nationwide rollout.
The brand is produced at Lux Row Distillers, a relatively newer facility by bourbon standards, though it's carrying on traditions that stretch back well over a century. Bardstown itself is sometimes called the "Bourbon Capital of the World," home to numerous distilleries and deeply rooted in Kentucky's whiskey heritage.
The Bigger Picture
The introduction of a 375mL bottle might seem like a small move, but it reflects broader trends in the spirits industry. Consumers increasingly want flexibility—not everyone wants to buy a full 750mL bottle, especially when trying something new. The smaller format also fits changing consumption patterns, as people drink less frequently but often seek higher quality when they do.
The sub-$12 price point for the 375mL could attract a different demographic than the larger bottles, potentially bringing new drinkers into the fold. It's also convenient for gifting, traveling, or situations where a full bottle would be impractical.
For Rebel Bourbon, this expansion represents a practical approach to meeting drinkers where they are. Rather than focusing solely on premium, aged, or limited releases like many competitors, they're making their core product available in a format that removes barriers to entry.
The wheated bourbon category itself has gained popularity in recent years, partly due to some very famous examples commanding astronomical prices on the secondary market. While Rebel 100 operates at a much more accessible price tier, it benefits from that same interest in wheated mash bills.
As the bourbon market continues to evolve, brands that can balance heritage with accessibility seem to be finding their footing. Rebel's approach—maintaining a historic recipe while offering modern convenience through various bottle sizes—appears designed to appeal to both traditionalists and newcomers alike.
The 375mL Rebel 100 is hitting shelves now, giving bourbon drinkers one more option in an increasingly crowded marketplace. Whether it's someone's introduction to the brand or just a more convenient format for existing fans, the smaller bottle represents Rebel's bet that flexibility and value still matter in a category sometimes obsessed with age statements and exclusivity.
