When a product disappears from shelves almost instantly, it sends a clear message to the company behind it. That's exactly what happened with Skrewball Whiskey's 100-milliliter mini cans, and now the brand is answering the call with a nationwide re-release.
The award-winning spirits company made headlines when it first introduced these pocket-sized cans of its signature peanut butter whiskey. The response was overwhelming—24,000 nine-liter cases flew off shelves in what the company described as "record time." The mini format sold out so quickly that many interested buyers never got the chance to try them.
Skrewball has built its reputation on an unexpected flavor profile that won Best Flavored Whiskey at the New York World Wine and Spirits Competition. The brand's peanut butter whiskey delivers a combination of sweet and salty notes that has resonated with drinkers across the United States, Canada, and the Caribbean. It's a taste that stands apart in the crowded whiskey market, prompting the company to develop various spinoffs including an eggnog version alongside different packaging formats of the original recipe.
Image credit: Skrewball Whiskey
The returning mini cans pack the same punch as their predecessor, containing two servings of 70-proof whiskey in a conveniently portable package. However, shoppers will notice a visual refresh. The new design features bright white cans with the company's sheep logo prominently displayed front and center. Gold accents complement the lid, while illustrated sheep create a background pattern. The updated look includes fewer gold accents compared to the original launch, giving the cans a cleaner appearance.
"Skrewball has always been about bringing bold, unexpected flavor to life's best moments," said Gary Feeney, brand director at Skrewball Whiskey, in a February 5 press release. "Our 100ml cans prove that the best things really do come in small packages."
The practical size makes these cans versatile for numerous occasions. They're designed to fit easily into coolers for outdoor adventures, slip into bags for social gatherings, or stock in home bars for spontaneous moments. The format eliminates the commitment of opening a full-sized bottle while still delivering the full Skrewball experience.
"Toss them in your cooler, bring them to parties, or just keep a few on hand for when the occasion calls for something deliciously different," Feeney suggested. "They're a little nutty, a lot flavorful, and guaranteed to turn any moment into a celebration."
The initial sellout demonstrated more than just curiosity about a novelty product. It revealed genuine demand for the format among whiskey enthusiasts who appreciated the convenience factor. Whether heading to a camping trip, attending a backyard barbecue, or simply wanting to try the product without buying a full bottle, consumers clearly saw value in the smaller serving size.
For those who missed out the first time around, the mini cans are beginning their rollout at spirit retailers across the country. Major chains like Bottle King and Total Wine are expected to carry them, along with local liquor stores. Individual cans carry a suggested retail price of $3.99, though actual pricing may differ depending on location and retailer.
The company has acknowledged that consumer feedback played a crucial role in the decision to bring back this format. After hearing "the demand loud and clear," Skrewball committed to a second production run with wider distribution. This responsiveness to customer preferences reflects a broader trend in the spirits industry, where brands increasingly use direct consumer feedback to guide product decisions.
The peanut butter whiskey category itself represents an interesting development in flavored spirits. While traditional whiskey purists might have initially dismissed the concept, Skrewball's success suggests that adult drinkers appreciate innovation and aren't bound by conventional expectations. The brand has successfully carved out its own niche by offering something genuinely different.
The 70-proof alcohol content positions these mini cans as serious spirits despite their playful flavor profile and convenient packaging. Each can contains enough whiskey for two standard servings, making them suitable for sharing or enjoying across multiple occasions.
Availability is rolling out now or within the coming weeks, depending on distribution schedules in different regions. Those interested in tracking down the mini cans can use the company's official website to locate retailers carrying Skrewball products in their area. Given the sellout that occurred during the initial launch, interested buyers might want to act quickly once they spot the cans in stores.
The relaunch represents a second chance for both the company and consumers. Skrewball gets another opportunity to meet demand it couldn't fully satisfy the first time, while whiskey drinkers who missed the initial release can finally experience what the excitement was about. The updated packaging also gives the product a fresh look that stands out on retail shelves.
As the spirits market continues to evolve, success stories like Skrewball's demonstrate that there's room for creativity alongside tradition. The mini can format bridges the gap between trying something new and making a larger investment, lowering the barrier to entry for curious consumers while offering existing fans a more portable option.
With distribution expanding nationwide and lessons learned from the first launch, this second wave of mini cans appears positioned to reach more drinkers than before. Whether stocked for everyday convenience or saved for special occasions, these palm-sized cans deliver the distinctive Skrewball taste that earned the brand its following in the first place.
