Recent American Whiskey Articles

Blended Spirits Are Crashing the American Whiskey Party — and This Time, It's Not a Fluke The American whiskey world has spent the better part of a decade obsessing over single barrels, age statements, and the scarcity game. Allocated bottles disappeared from shelves in hours. Secondary market pri

The Bourbon Boom Is Over. Now What? For roughly two decades, the American bourbon industry operated with the quiet confidence of a category that could do no wrong. Distilleries expanded. Warehouses filled. Allocated bottles became cultural currency. Tourists flooded into Kentucky to take barrel to

The Biggest Whiskey Market in the World Has Been Almost Off-Limits to American Bourbon. That Could Finally Change. In Washington, the conversations happening right now between American trade officials and their Indian counterparts may carry more weight for the bourbon industry than anything that h

Tennessee Whiskey vs. Bourbon: Does It Really Matter? A few years back, I was at a backyard cookout in Nashville — the kind where there's a folding table with a half-dozen bottles lined up and somebody's already arguing about football before the burgers are even off the grill. I reached for what I

Penelope Bourbon's Classic Series Is the Brand's Most Deliberate Move Yet There are brands that grow by accident and brands that grow by design. Penelope Bourbon has always been the latter. From the moment founders Michael Paladini and Danny Polise cold-called liquor retailers from a New Jersey pa

Old Forester President's Choice Goes National: America's Most Storied Distillery Just Changed the Rules For the better part of seven years, the only way to get your hands on a bottle of Old Forester President's Choice was to make a pilgrimage. You had to show up, in person, at the distillery on Lo

Brown-Forman Closes Fiscal 2026 with Flat Sales, Sets a Cautious Course as American Whiskey Demand Stays Soft The numbers Brown-Forman delivered on June 4, 2026 were neither a disaster nor a triumph — they were something arguably more telling about the state of American whiskey right now: flat. Fo

North of Kentucky: How Canadian Craft Distillers Stepped Into America's Bourbon Shadow For the better part of a decade, Kentucky bourbon ruled the back bars of Canada from Vancouver to Halifax. Its arrival was no accident — aggressive marketing, an ever-expanding range of premium expressions, and

The Man Who Helped Build the Hype Machine — and Now Wants to Tear It Down Jake Norris has spent the better part of two decades working inside one of the most intoxicating paradoxes in American whiskey culture: the harder it is to get a bottle, the more people want it — and the less likely they are

Michter's 10 Year Single Barrel Rye Is Coming in June 2026 — And It's Worth Every Bit of the Hype Louisville-based Michter's has confirmed that its coveted 10 Year Single Barrel Kentucky Straight Rye will ship to retailers this June, kicking off what's shaping up to be one of the most anticipated