Recent American Whiskey Articles

Circle City Whiskey Co. Takes Its 50/50 Club to the Midwest — and the Industry Is Paying Attention There is a particular kind of credibility that only comes from obsession. Not marketing dollars, not distillery tourism, not a famous founder's last name stamped on the label — just the accumulated t

Carolina Whiskey Is Having Its Moment — and the Industry Is Paying Attention The American whiskey map has long been drawn with two thick lines: one through the limestone-rich bluegrass of Kentucky, and another cutting across Tennessee. For generations, those two regions absorbed virtually all the

Next Century Spirits Acquires Chicken Cock Whiskey and the Entire Grain & Barrel Brand Portfolio A North Carolina-based spirits company that has spent the better part of a decade quietly assembling one of the more aggressive brand portfolios in the American spirits industry just made its most

The Hat That Built the West Is Now in a Glass: Stetson Bourbon Has Arrived There are very few brand names in American history that carry the weight of an entire cultural epoch. Coca-Cola. Levi's. Winchester. And Stetson. Since 1865, that name has sat atop the heads of cowboys, lawmen, presidents,

Jack Daniel's Maker Brown-Forman Is Flashing Warning Signs — and the Whole American Whiskey Industry Should Pay Attention For more than 150 years, Brown-Forman Corporation has been one of the most recognizable names in the American spirits business. It survived Prohibition, weathered the long bour

Old Elk Drops a Trio of 10-Year-Old Whiskeys — and the Timing Couldn't Be More Loaded Fort Collins, Colorado has always been an unlikely headquarters for serious American whiskey. The city spent the better part of a century under self-imposed prohibition — between 1896 and 1969, it prohibited the

Aperol Is Carrying Campari's Weight as Wild Turkey Stumbles in a Broken Bourbon Market There was a time, not so long ago, when bourbon could do no wrong inside a corporate spirits portfolio. A bottle of Wild Turkey on the balance sheet was a license to print money. Premium American whiskey was the

A Midwest Craft Distillery Steps Into the National Spotlight: Pound & Penny Spirits Names BLACK BAND Its Exclusive Bourbon Partner In a move that underscores the growing appetite among craft spirits producers to pair serious production credentials with sophisticated commercial muscle, Pound &a

Brown-Forman Tells Sazerac to Take a Hike — Again In one of the most dramatic corporate standoffs the American spirits industry has seen in years, Brown-Forman Corporation officially rejected a renewed unsolicited takeover bid from Sazerac on Sunday, July 26, 2026, declaring the proposal "not acti

Moonshine University Is Closing Its Doors — And What It Means for American Whiskey For fourteen years, a converted building on South 8th Street in Louisville, Kentucky served as something genuinely rare in the American spirits world: a place where anyone with the drive and the tuition could walk i