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There are a handful of things in a liquor cabinet that people hang onto long after the bottle is empty. The Crown Royal bag is one of them. Anyone who has cleaned out a garage, a nightstand drawer, or a father's old desk knows the drill: that soft purple sack with the gold drawstring turns up holdi

Crown Royal's "Bring It" Campaign Puts a Niagara Country Artist at the Center of a Major Whisky Push When Crown Royal decides to launch a new brand platform, it goes big. The Diageo-owned Canadian whisky giant did exactly that this summer, unveiling "Bring It" — a sweeping national campaign built

Ireland Meets China: The Tsingtao-Great Northern Distillery Deal That Could Reshape Irish Whiskey's Future When John Teeling, the patriarch of modern Irish whiskey, sat down in Dublin to sign papers with Zhiwei Cai, Chairman of Tsingtao Royalcask Liquor, the deal on the table was unlike anything t

Johnnie Walker Blue Label Taps Callum Turner as Global Ambassador in Year-Long Luxury Campaign Scotch whisky doesn't need a celebrity to validate itself. The spirit's reputation was earned across more than two centuries of blending, tasting, and refinement long before the modern marketing machine

Bunnahabhain Brings An Cuan Garbh No. 1 to American Shores as the Westering Home Journey Deepens There is a line of thinking in the whisky world that the best limited releases don't just taste good — they mean something. Bunnahabhain, the unpeated outlier on Scotland's smokiest island, has built i

Sam Heughan's Sassenach Spirits Jamie Fraser Collection: Inside the Most Personal Whisky Drop of 2026 Whisky has always trafficked in stories. The best bottles don't just sit on a shelf — they carry weight, history, and some measure of emotional truth. By that standard, the recently released Sasse

National Scotch Day lands on July 27, and for anyone who takes their whisky seriously, that's as good a reason as any to pour something worth sipping slowly. This year, The Macallan is putting a spotlight on a handful of expressions from its Timeless Collection that cover just about every kind of w

Two Distilleries, One Bottle: The Historic American-Israeli Whiskey Collaboration That Just Changed the Game On a Wednesday evening in mid-July 2026, something genuinely unprecedented happened in a distillery nestled in Chamblee, just north of Atlanta. Master distillers from two countries — one fr

Isle of Harris Distillery Drops Its Signature Single Malt — A Decade in the Making There is a particular weight to the phrase "ten years in the making" when it comes from the remote edge of the Outer Hebrides, where time moves differently and the Atlantic winds shape everything from the barley in

Scotland's Most Ambitious Mashup: Kingsbarns Distillery Opens a Putting Green and Sets Its Sights on Golf's Global Faithful There is a moment every golfer knows — the round is done, the bag is off your shoulder, and the only thing standing between you and a proper dram is the walk from the 18th gr