In a bold move that’s stirring excitement among whisky lovers, Crown Royal has unveiled its latest creation: Crown Royal Marquis Blended Canadian Whisky. This isn’t just another bottle to add to the shelf—it’s a premium spirit designed to elevate nights out, finished in Caribbean rum casks for a flavor profile that’s as vibrant as the social scenes it’s meant for. Launched in May 2025, this whisky is hitting select U.S. markets with a price tag of $39.99, and it’s already generating buzz for its unique taste and nightlife-inspired vibe. Available in Georgia, Maryland, Washington, D.C., and select military bases, Crown Royal Marquis is poised to become the go-to drink for those unforgettable evenings that start casual but end legendary.
A Whisky Born for the Night
Crown Royal Marquis isn’t your average whisky. It’s crafted with nightlife in mind, aiming to capture the energy of gatherings that turn into stories you’ll tell for years. The whisky’s flavor profile is a standout, blending the smoothness Crown Royal is known for with a Caribbean twist. Thanks to its finishing in rum casks, it delivers rich notes of honey and brown sugar, layered with hints of vanilla, date, and fig. The result is a smooth, lingering finish that feels indulgent yet approachable, making it perfect for sipping during a lively night out or a cozy get-together.
Image credit: Crown Royal
Hadley Schafer, Vice President of Crown Royal, summed it up perfectly: “This is a special innovation for us. We wanted to create a whisky that’s not just delicious but also embodies the spirit of connection and celebration. Whether you’re mixing a cocktail or sipping it neat, Crown Royal Marquis brings that inviting energy we all crave in nightlife.” The brand’s focus on crafting a spirit for “everyday royalty” shines through, offering a drink that feels upscale without being out of reach for the average consumer over 21.
Where and When to Find It
Starting in May 2025, Crown Royal Marquis hit shelves in a few key U.S. regions: Georgia, Maryland, Washington, D.C., and select military bases where spirits are sold. Priced at a suggested retail of $39.99 for a 750ml bottle, it’s positioned as a premium yet accessible option for whisky enthusiasts and casual drinkers alike. The limited regional rollout adds a layer of exclusivity, making it a must-try for those in the launch markets. Crown Royal is also backing the release with promotional events in high-energy cities like Washington, D.C., and Atlanta, where consumers can sample the whisky in settings that mirror its nightlife-inspired purpose.
A Bottle That Pops
One glance at the Crown Royal Marquis bottle, and you know it’s something special. While it keeps the brand’s iconic rounded shape, it swaps the traditional look for a striking deep purple hue—a nod to Crown Royal’s signature purple branding. The purple lettering pops against the bottle’s design, making it a standout on bar carts and store shelves. It’s the kind of bottle that demands attention, whether it’s displayed at a trendy bar or poured at a house party. The packaging feels fresh and modern, aligning perfectly with the whisky’s mission to redefine nightlife drinking.
How to Enjoy Crown Royal Marquis
Versatility is one of this whisky’s biggest strengths. Crown Royal suggests enjoying it neat or on the rocks to savor its complex flavors, but it truly shines in cocktails designed to highlight its rum-cask finish. The brand has introduced two signature drinks that are easy to make and guaranteed to impress: the Marquis Daiquiri and the Crown Royal Marquis Moment.
Image credit: Crown Royal
The Marquis Daiquiri is a tropical-inspired twist on the classic cocktail, blending the whisky’s sweetness with bright, citrusy notes. To make it, combine 1.5 oz of Crown Royal Marquis, 1 oz of pineapple juice, 0.5 oz of lime juice, and 0.5 oz of simple syrup in a cocktail shaker. Shake vigorously, strain into a coupe glass, and garnish with a dehydrated lime wheel for a touch of elegance. It’s a refreshing, crowd-pleasing drink that’s perfect for warm evenings or lively gatherings.
For something a bit more laid-back, the Crown Royal Marquis Moment is a simple yet flavorful option. Mix 1.5 oz of Crown Royal Marquis with 3 oz of pineapple juice, a splash of lime, and a top-off of club soda. Shake with ice, strain into an ice-filled rocks glass, and garnish with a dehydrated pineapple slice. This cocktail is light, fizzy, and effortlessly drinkable, making it ideal for casual nights that stretch into the early hours.
Both cocktails showcase the whisky’s ability to play well with fruity and citrusy ingredients, thanks to the rum-cask influence. Whether you’re a seasoned mixologist or just experimenting at home, these drinks are approachable and fun to serve.
Why It Stands Out
What sets Crown Royal Marquis apart from other whiskies in its price range? For starters, the Caribbean rum cask finishing is a game-changer. It adds a layer of sweetness and complexity that you don’t often find in Canadian whisky, making it a unique addition to Crown Royal’s lineup. The focus on nightlife culture also gives it a distinct identity—this isn’t a whisky for quiet evenings by the fire; it’s for dancing, laughing, and making memories with friends.
The $39.99 price point is another win. At a time when premium spirits can easily cost double or triple that amount, Crown Royal Marquis offers a high-quality experience without breaking the bank. Its availability in select markets adds a sense of urgency for consumers, encouraging them to grab a bottle before it becomes a staple in bars and liquor stores nationwide.
The Bigger Picture
Crown Royal has long been a leader in the Canadian whisky world, known for its smooth, approachable blends and iconic purple bags. With Marquis, the brand is taking a bold step toward capturing a younger, more social audience. The rum-cask finish and nightlife focus feel like a direct response to the growing demand for spirits that are both versatile and Instagram-worthy. By pairing a premium product with a relatable price and eye-catching packaging, Crown Royal is positioning Marquis as a must-have for anyone who loves a good night out.
The promotional events in Washington, D.C., and Atlanta are just the beginning. These high-energy activations are designed to show consumers how Marquis fits into their social lives, whether they’re at a rooftop bar, a club, or a backyard party. As word spreads, it’s easy to imagine this whisky becoming a staple for bartenders and home mixologists alike.
Final Thoughts
Crown Royal Marquis Blended Canadian Whisky is more than just a new release—it’s a celebration of connection, flavor, and the moments that make nightlife unforgettable. With its rum-cask finish, rich notes of honey, brown sugar, and fruit, and a bottle that’s as bold as the spirit inside, it’s a whisky that demands to be tried. Whether you’re sipping it neat, mixing a Marquis Daiquiri, or toasting with friends, this is a drink that’s built for good times.
For those in Georgia, Maryland, Washington, D.C., or near select military bases, now’s the time to seek out Crown Royal Marquis. At $39.99, it’s a steal for a premium whisky that delivers on both taste and vibe. As it rolls out in May 2025, expect to see this bottle popping up in bars, restaurants, and social media feeds, redefining what Canadian whisky can be.
