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For most whisky drinkers, a bottle is just a bottle. But the people behind Hibiki have spent decades arguing otherwise — and now they're making that case to the entire world. Suntory, the founding house of Japanese whisky, has launched what it calls Hibiki's first-ever global campaign. Titled "

A Rare Whisky Just Proved That Princess Diana Collectibles Are Still Big Money There is no shortage of Princess Diana collectibles floating around the secondary market, but every now and then something turns up that stops serious collectors in their tracks. A bottle of The Macallan Royal Marriage

Charles Leclerc, one of Formula 1's most recognizable names, has stepped off the track and into a new kind of spotlight. The Ferrari driver has announced a multi-year partnership with Scotch whisky brand Chivas Regal, taking on the role of Global Brand Ambassador and even putting his name on not on

Han Solo Trades the Millennium Falcon for a Highland Distillery There are celebrity whisky deals, and then there is whatever Harrison Ford just pulled off with Glenmorangie. The man who played Han Solo did not just slap his name on a bottle and cash a check. He actually worked with the distillery'

A New Collection Built for Collectors Who Know What They're Looking For Diageo, one of the biggest names in the spirits business, has quietly launched something that serious whisky collectors are going to want to pay close attention to. The company just introduced the Rare Series — a tightly contr

There are whisky collaborations, and then there is whatever Laphroaig and Willem Dafoe have cooked up together. The Scottish distillery's latest limited edition release, called Willem by Willem, is the kind of thing that makes you stop and pay attention — not just because of the name attached to it

There's a small distillery sitting on the edge of Grasmere lake in England's Lake District that most American whisky drinkers have never heard of. That's about to change — or at least, it should be on their radar. Grasmere Distillery is gearing up to do something that no one in the region has ever

There's a moment when a bottle of whisky stops being just a bottle. It becomes something you want to keep on the shelf long after the last pour. Indri's Diwali Collector's Edition 2025 is exactly that kind of bottle — and now the rest of the world officially agrees. The Indian single malt brand

A small but serious distillery tucked along the edge of one of England's most protected natural landscapes has brought on a new leader to guide it through one of the most consequential stretches in its short history. Lancaster Spirits Co. has appointed Craig Drake as its Distillery Manager, a move

There are men who spend their careers building something for someone else, and then there are men who, late in life, decide to build something entirely their own. Stewart Hunter Laing was the second kind. When most men his age were slowing down, he was pouring concrete on a Scottish island, staking