Hooten Young, a veteran-owned brand known for its cigars and spirits, is set to release its first-ever Bottled-in-Bond bourbon on July 4, 2025. This launch is more than just a new whiskey hitting the shelves—it's a tribute to America’s military heroes, crafted with care and priced to be enjoyed by all. At $39.99, this 100-proof bourbon is the most affordable in the brand’s lineup, making it a standout in today’s crowded bourbon market.
A Brand Built on Honor
Founded in 2018 by retired Army Master Sergeant Norm Hooten, famously portrayed as “Hoot” in the film Black Hawk Down, Hooten Young has always been about more than just whiskey and cigars. The brand’s mission is deeply rooted in honoring those who have served, especially those who made the ultimate sacrifice. From its inception, Hooten Young has supported veterans’ causes, partnering with organizations like Camp Freedom and the Green Beret Foundation to give back to the community that inspired its creation.
“This bourbon isn’t just a whiskey—it’s a moment in time for us,” Norm Hooten said. “The brand began as a cigar created to honor those a part of the Operation Gothic Serpent mission. Now, six years later, we hold a library of award-winning cigars and spirits and have built an entire brand around the stories of the brave men and women who give their lives for our freedom.”
The release of this Bottled-in-Bond bourbon marks a significant milestone for the company. It’s a step into new territory for a brand that started with cigars and expanded into spirits, always keeping its focus on quality and purpose. The decision to launch on Independence Day is no coincidence—it’s a nod to the values of freedom and sacrifice that define both the brand and the nation.
What Makes This Bourbon Special?
The Hooten Young Bottled-in-Bond bourbon is crafted to meet the strict standards of the Bottled-in-Bond Act, a law that ensures quality and transparency in whiskey production. This means the bourbon is aged for at least four years, produced in a single distilling season, and bottled at exactly 100 proof. The mash bill—70% corn, 21% rye, and 9% distiller’s malt—creates a balanced yet bold flavor profile that’s approachable for both seasoned bourbon drinkers and newcomers.
Tasting notes reveal a whiskey that’s rich and inviting. Expect warm flavors of caramel and toffee, with a subtle kick of black pepper that adds depth. The finish brings a touch of caramelized brown sugar, making it smooth enough to sip neat but versatile enough to elevate a classic cocktail like an Old Fashioned. This is a bourbon designed for moments of reflection—whether you’re sharing stories with friends or raising a glass to those who’ve served.
The bourbon is produced in partnership with two respected names in the industry: Green River Distilling and Bardstown Bottling Company, both based in Bardstown, Kentucky, the heart of bourbon country. This collaboration ensures that every bottle meets the high standards Hooten Young is known for, blending tradition with the brand’s unique vision.
Availability and Launch Details
Fans of Hooten Young won’t have to wait long to get their hands on this release. Pre-sales kick off on June 20, 2025, exclusively through the company’s website, hootenyoung.com. The official launch on July 4, 2025, will see the bourbon available online and at select retailers in key markets, including Florida, Georgia, Texas, and California. For those who want a more personal experience, Hooten Young has planned in-store tastings and bottle signings with Norm Hooten himself in the weeks following the launch. These events will give bourbon enthusiasts a chance to meet the man behind the brand and hear the stories that inspired this whiskey.
At $39.99, this bourbon is priced to be a go-to choice for everyday sipping or special occasions. “Adding a bourbon felt like the natural next step,” Norm Hooten explained. “We wanted to challenge ourselves by venturing into a spirit we hadn’t dabbled with entirely and we wanted it to be at a cost that customers felt comfortable buying again and again while being able to savor for life’s special moments as much as the ordinary ones.”
A Bourbon for Every Occasion
What sets this bourbon apart isn’t just its price or its flavor—it’s the story behind it. Every sip is a reminder of the sacrifices made by America’s heroes, a theme that resonates deeply with Hooten Young’s loyal following. The brand’s commitment to veterans’ causes adds an extra layer of meaning to each bottle, making it more than just a drink—it’s a way to connect with history and honor those who’ve served.
The 100-proof strength strikes a perfect balance, offering enough boldness to satisfy whiskey aficionados while remaining smooth enough for casual drinkers. Whether you’re enjoying it neat, on the rocks, or paired with one of Hooten Young’s award-winning cigars, this bourbon is crafted to make every moment memorable. The company even suggests pairing it with their Ma Deuce cigar for the ultimate experience, blending the rich flavors of the whiskey with the robust notes of their signature cigar.
Why This Bourbon Stands Out
In a market flooded with new releases, Hooten Young’s Bottled-in-Bond bourbon stands out for its quality, affordability, and purpose. The $39.99 price point makes it one of the most competitively priced whiskeys in its category, offering exceptional value without compromising on flavor. The partnership with Green River Distilling and Bardstown Bottling Company ensures a level of craftsmanship that rivals more expensive bottles, while the brand’s veteran-owned status and charitable mission give it a unique place in the industry.
The choice to release on July 4th adds a patriotic flair, aligning perfectly with the brand’s ethos. It’s a bourbon that invites you to slow down, share a drink with friends, and reflect on what matters most. As Norm Hooten put it, “This isn’t just a whiskey. It’s a declaration to drink better bourbon.”
How to Get Involved
For those eager to try this new release, mark your calendars for June 20, 2025, when pre-sales begin. Visit hootenyoung.com to secure your bottle and stay updated on tasting events and bottle signings. Following the launch, the bourbon will roll out to select retailers in key states, so keep an eye on the brand’s social media (@Hooten.Young on Instagram) for the latest updates.
Hooten Young’s Bottled-in-Bond bourbon is more than just a new addition to their lineup—it’s a celebration of heritage, craftsmanship, and the enduring spirit of America’s heroes. Whether you’re a bourbon enthusiast or simply looking for a meaningful way to raise a glass, this whiskey promises to deliver a taste worth remembering.
