Recent Whiskey News

The world of premium spirits and mainstream pop music don't usually mix, but one Scottish whisky brand just proved that combination can create something special in Los Angeles. During Grammy weekend, a major distiller rolled out an ambitious campaign that transformed parts of the city into what som

The roar of engines and the smooth taste of premium bourbon might seem like an unlikely pairing at first glance, but for Rebel Bourbon and Richard Childress Racing, it's a partnership that just makes sense. The Bardstown, Kentucky-based distillery has announced it will continue backing RCR through

The Detroit Pistons have found a new partner that brings more than just sponsorship dollars to Little Caesars Arena. Off Hours Bourbon, an award-winning spirits brand that's been making waves since 2020, has signed on as an Official Partner of the Detroit Pistons in a multi-year deal announced this

When you think about bourbon partnerships, your mind probably jumps to celebrity endorsements or collaborations between distilleries. But the latest release from Penelope Bourbon is breaking that mold entirely, teaming up with an unexpected partner that has nothing to do with the spirits industry.

Something unusual just happened in Bangalore that's never been done before. A luxury hotel and one of India's most respected whisky makers joined forces to create a single malt designed exclusively for a single restaurant. Not for wider distribution. Not for retail shelves. Just for the guests of o

The football season is reaching its most exciting stretch, and Knob Creek has just released something special for those who appreciate a serious bourbon. The distillery has partnered once more with former NFL quarterback Eli Manning to launch their second limited-edition barrel release: Knob Creek

For the third consecutive year, two American craft specialists are teaming up to deliver something that bridges the gap between fine spirits and artisan confections. Woodford Reserve, the Kentucky bourbon producer known for its Double Oaked expression , has joined forces once again with Los Angele

The worlds of bourbon and conservation have found common ground in an unexpected way. A distillery and a wildlife organization have joined forces, creating what may be the first bourbon specifically branded to support wild turkey conservation efforts. Turkeys For Tomorrow has partnered with

In the world of competitive bass fishing, where every cast counts and the thrill of the chase keeps guys coming back year after year, big news just dropped that's got anglers buzzing. The Texas Team Trail, a top-notch grassroots tournament circuit that's been drawing crowds of dedicated fishermen f

In the world of sports and spirits, some partnerships just make sense—like a smooth pour of Kentucky bourbon paired with the thrill of a fast-paced game. That's exactly what's happening as Maker's Mark, the legendary handmade bourbon that's been breaking molds since the 1950s, steps up as the first