Wild Turkey has just announced the release of Master's Keep Triumph, the latest addition to its highly collectible annual Master’s Keep series. This new 10-year-old rye whiskey is not only the oldest age-stated rye ever released by Wild Turkey, but also a testament to the enduring spirit of Kentucky rye whiskey. Crafted by the legendary Master Distiller Eddie Russell, Triumph showcases a sweet honey and warm spiced profile, setting a new benchmark for what rye whiskey can be.
The journey to Triumph began a decade ago when Eddie Russell, inspired by his son and Associate Blender Bruce Russell’s love for rye, decided to explore the potential of this bold and spicy spirit. At a time when rye whiskey's popularity was waning, many distillers chose to remove it from their shelves. However, Wild Turkey remained steadfast in their commitment to producing high-quality rye, with staple products like Wild Turkey 101 Rye keeping the spirit alive. The name "Triumph" not only celebrates the modern revival of rye whiskey but also Wild Turkey's dedication to the craft.
“The Master's Keep series continues to be a display of our creativity and quality at Wild Turkey. We've always seen the collection as a vehicle to tell stories that celebrate our heritage and who we are as a distillery,” said Eddie Russell. “This particular release was inspired by Bruce’s fondness for rye and is a nod to his influence on my work. Triumph is a rye you’ll be proud to serve neat and is a testament to the tenacity of the spirit.”
Master’s Keep Triumph is the eighth release in the Master’s Keep series, which began in 2015 as a platform for Eddie Russell to showcase his unique approach to whiskey making. Triumph is the second rye whiskey in the series, following the release of Master’s Keep Cornerstone in 2019, which was a blend of nine and eleven-year-old whiskeys. With Triumph, Wild Turkey continues to evolve its rye craftsmanship, proudly presenting the oldest age statement ever for a Wild Turkey rye.
The extended maturation of Master's Keep Triumph has resulted in a complex and bold flavor profile. Bottled at 104 proof (52% ABV), the whiskey features sweet honey and clove notes that transition to flavors of dark chocolate, dates, and spice, culminating in a rich mocha-coffee and black pepper finish. While many ryes are enjoyed in cocktails, Triumph’s refined profile makes it ideal for sipping neat or on the rocks.
A limited quantity of Master's Keep Triumph will be available for purchase through an online presale in early June, making it a perfect gift ahead of Father’s Day on June 16th. Fans can also find Triumph in-store at select US retailers and at Wild Turkey’s newly renovated Visitor’s Center. Priced at $275, this exclusive release is expected to be highly sought after by whiskey enthusiasts and collectors.
Wild Turkey encourages fans to sign up for their community newsletter to receive more information about the product and presale availability. This initiative aligns with Wild Turkey's philosophy of never compromising on quality and enjoying responsibly.
Master’s Keep Triumph is not just another addition to the Wild Turkey lineup; it is a celebration of the distillery’s history, heritage, and the resurgence of rye whiskey. With its rich and complex flavors, this release stands as a tribute to the dedication and vision of both Eddie and Bruce Russell, and the enduring spirit of Wild Turkey rye.
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About Wild Turkey
Wild Turkey is a renowned American whiskey brand with a rich heritage dating back to the late 19th century. Founded in 1869, the distillery is located in Lawrenceburg, Kentucky, and has become one of the most iconic names in bourbon whiskey. Known for its bold flavors and high proof, Wild Turkey offers a range of whiskies that embody the essence of traditional Kentucky bourbon.
One of the key figures in Wild Turkey's history is Master Distiller Jimmy Russell, who joined the distillery in 1954 and has played a crucial role in maintaining its legacy and quality. His son, Eddie Russell, also a Master Distiller, joined him in the 1980s, making them one of the most respected father-son duos in the industry. Together, they have upheld the brand's commitment to traditional production methods, including the use of a high rye content in their mash bill and aging in deeply charred oak barrels.
Wild Turkey's flagship product is its 101 Bourbon, known for its robust and full-bodied character, featuring notes of caramel, vanilla, toffee, and spice. The brand's portfolio also includes Wild Turkey 81, Wild Turkey Rare Breed, and Wild Turkey Kentucky Spirit, among others. Each expression offers a distinct taste profile, showcasing the distillery's versatility and expertise in bourbon crafting.
The distillery's location in Kentucky's bourbon country provides ideal conditions for whiskey production, with its rich natural resources, including limestone-filtered water and a temperate climate that aids the aging process. Wild Turkey's commitment to quality is further evidenced by its traditional methods, such as using a lower distillation proof to retain more flavor and character in the final product.
In addition to its core range, Wild Turkey has ventured into the premium segment with its Master's Keep series, a collection of limited-edition, expertly crafted bourbons that celebrate the distillery's heritage and innovation. These releases often feature unique aging techniques and finishes, offering whiskey enthusiasts something truly special.
Overall, Wild Turkey stands as a testament to the enduring legacy of Kentucky bourbon. With its rich history, commitment to traditional methods, and the expertise of the Russell family, Wild Turkey continues to produce some of the finest whiskies in the world, beloved by both casual drinkers and connoisseurs alike.
