Wild Turkey Distilling Company, a name that’s been synonymous with bold Kentucky bourbon for decades, has just given its fans something to cheer about. In April 2025, the distillery rolled out Wild Turkey 101 8-Year-Old Bourbon as a permanent addition to its lineup in the United States. This isn’t just another bottle on the shelf—it’s a whiskey that longtime fans have been eagerly waiting for, and it’s finally here to stay. With its rich history, a devoted following, and a flavor profile that’s turning heads, this new release is poised to become a staple for bourbon enthusiasts across the country.
For years, Wild Turkey 101 has been a go-to for whiskey drinkers who want quality without breaking the bank. Known for its 101-proof kick and a taste that punches above its price point, it’s been a favorite among casual sippers and serious collectors alike. Typically aged for at least five years—though often longer—the standard 101 hasn’t carried an age statement since the 1990s. That’s where this new 8-year-old version comes in, bringing a specific age statement back to the U.S. market and delivering a deeper, more refined experience that still stays true to the Wild Turkey name.
A Bourbon with a Global Following Comes Home
Interestingly, Wild Turkey 101 8-Year-Old isn’t entirely new—it’s been a hit in export markets like Japan for some time, where it’s built a cult following among bourbon lovers. Until now, American fans could only get their hands on it by traveling overseas or snagging a bottle from someone who did. That all changes with this release, as the distillery brings the same liquid that’s been winning hearts abroad to shelves stateside. Priced at a suggested retail of $45 for a 750ml bottle, it’s hitting select retailers nationwide this month, making it accessible to a much wider audience.
The timing couldn’t be better. Age-stated bourbons—whiskeys that proudly display how long they’ve been matured—are growing in popularity in the U.S., and Wild Turkey is capitalizing on that trend. Last fall, the distillery gave fans a taste of what was possible with Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon, a limited-edition release celebrating the legendary master distiller’s seven decades with the company. That bottle, crafted by Jimmy’s son Eddie and grandson Bruce Russell, mixed 8- to 9-year-old whiskeys from Jimmy’s favorite rickhouses. It was a one-time deal, but it showed how much demand there was for an aged Wild Turkey 101. Now, the permanent 8-year-old version is here to meet that demand head-on.
What Makes This Bourbon Special?
So, what’s the difference between the classic Wild Turkey 101 and this new 8-year-old? It’s more than just a few extra years in the barrel. Bruce Russell, the Associate Master Blender at Wild Turkey, explains that this isn’t simply the standard 101 aged longer. The barrels for the 8-year-old are hand-picked from specific warehouses and positions within those warehouses, giving the whiskey a unique character. The result is a darker, richer flavor profile with more oak influence—something that’s been a hallmark of the export version and now defines this U.S. release.
On the nose and palate, this bourbon delivers everything Wild Turkey fans love, but with an extra layer of complexity. You’ll still get those signature nutty and leathery notes that define the brand, but there’s more going on here. Think dark chocolate, tobacco, and black cherry, mixed with hints of black pepper, smoky oak, and toffee. Sip it neat, and you’ll notice a long, lingering finish with touches of brown sugar, dried fruit, vanilla, and allspice. It’s bold yet smooth, making it perfect for sipping on its own or over ice, though it’s versatile enough to shine in a cocktail like the distillery’s “Bold Fashioned.”
Bruce Russell points out that the whiskey’s depth comes partly from Kentucky’s climate. Hotter summers mean the bourbon matures faster, pulling more flavor from the oak barrels. “Wild Turkey whiskey tastes older at a younger age now,” he says, noting that this 8-year-old might even be “too nice” for his grandfather Jimmy’s taste. Jimmy, who’s spent over 70 years perfecting Wild Turkey’s recipes, prefers a punchier, in-your-face style. The 70th Anniversary blend was tailored to his liking, but this new release leans toward a smoother, more mature vibe—still bold, but with a refined edge.
A Family Legacy in Every Bottle
Wild Turkey isn’t just a brand—it’s a family affair. The distillery’s legacy is tied to Jimmy Russell, a master distiller who’s been shaping its whiskeys since the 1950s. Now, he’s joined by his son Eddie and grandson Bruce, who together bring over 100 years of experience to the table. This new 8-year-old bourbon holds a special place for the Russells. Jimmy has long called it one of his favorites, and bringing it to the U.S. feels like a homecoming for a recipe that’s been part of the distillery’s history for decades.
The process of making this whiskey is steeped in tradition. Wild Turkey distills its bourbon at a lower ABV than most, preserving more of the natural flavors that might otherwise get cooked out. The spirit then ages in new American oak barrels with a heavy Number 4 “alligator” char—the deepest level available—which gives it that smooth, deep amber color and robust taste. The distillery itself sits on a limestone shelf along the Kentucky River, where the water is filtered naturally, adding to the quality of every batch.
Why Bourbon Fans Are Buzzing
For those who’ve followed Wild Turkey over the years, this release is a big deal. The standard 101, made from a blend of 6- to 8-year-old bourbons, has always been a solid choice for its price—usually around $20 to $25. The new 8-year-old, at $45, offers a step up without jumping into the ultra-premium price range of some of Wild Turkey’s Master’s Keep expressions. It’s a small-batch bourbon, meaning fewer barrels are used compared to the standard 101, and each one is chosen for its specific traits. That attention to detail shows in every sip.
Collectors and casual drinkers alike are already talking about it. The fact that it’s a permanent addition—not a limited run—means there’s no need to scramble to find a bottle before it disappears. Still, with Wild Turkey’s reputation and the growing hype around age-stated whiskeys, it’s likely to fly off shelves at first. Fans can also explore the rest of the lineup, including past releases, on sites like ReserveBar.
The Bottom Line
Wild Turkey 101 8-Year-Old Bourbon is more than just a new bottle—it’s a celebration of the distillery’s past and a nod to its future. With its complex flavors, affordable price, and the backing of a legendary name in whiskey, it’s set to become a must-have for anyone who loves a good bourbon. Whether you’re a longtime fan or just getting into the world of Wild Turkey, this release offers a chance to taste a piece of Kentucky history, crafted by a family that’s poured their heart into every barrel. Head to your local retailer this month to grab a bottle and see what all the excitement’s about.
