Wild Turkey Distilling Co. has unveiled a special, limited-edition bourbon in honor of Master Distiller Jimmy Russell's incredible 70-year career. The release, known as Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon, marks a significant milestone for both the legendary distiller and the iconic brand.
A Tribute to a Bourbon Legend
Russell first walked into the Wild Turkey distillery in Lawrenceburg, Kentucky, on September 10, 1954, as an 18-year-old eager to learn the art of bourbon-making. Over the next seven decades, he would become a key figure in the world of bourbon, shaping the brand's legacy and earning the title of the longest-serving active master distiller in the industry. His dedication and traditionalist approach have earned him legendary status among bourbon aficionados, making this anniversary release all the more special.
Image credit: David Clinch
Jimmy’s commitment to crafting bourbon "the right way" is reflected in this commemorative release. The bourbon combines an 8-year-old, 101-proof base with hand-selected batches of 8- to 9-year-old bourbons chosen from some of Jimmy’s favorite rickhouses. These specific warehouse locations are where the climate and storage conditions create what many consider the best whiskey. The result is a bourbon crafted with both Jimmy's personal tastes and Wild Turkey’s rich heritage in mind.
A Tasting Experience to Remember
As one would expect from a product celebrating a master distiller’s career, Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon delivers a complex and rich flavor profile. According to tasting notes from the distillery, the bourbon opens with aromas of oak, honey, cinnamon, and tobacco—capturing the essence of a well-aged Kentucky straight bourbon.
The flavor journey begins with sweet cream and butterscotch, followed by layers of black tea. The experience evolves as deeper flavors of bitter chocolate, dark cherry, and burnt sugar unfold. This blend strikes a balance that is characteristic of Wild Turkey’s renowned offerings, particularly Russell’s Reserve and Wild Turkey 101, making it a bourbon that’s both familiar and special.
A Legacy Built on Tradition
Jimmy Russell's steadfast dedication to bourbon is one of the reasons Wild Turkey has remained a powerhouse in the bourbon industry, even through difficult times. During the 1970s and 80s, when lighter spirits like vodka and gin were rising in popularity, the bourbon industry faced a near-collapse. Many distilleries shifted toward lighter, diluted whiskeys to keep up with consumer trends. However, Jimmy held firm, sticking to the pre-prohibition bourbon-making methods he had learned from his mentor, Bill Hughes.
That unwavering commitment not only helped Wild Turkey survive but also set the stage for the bourbon renaissance that began in the late 20th century. Today, Jimmy’s approach to bourbon remains the foundation of Wild Turkey’s philosophy: craft bourbon with care, and never compromise on quality. His influence on the bourbon world is undeniable, and the 70th Anniversary Bourbon reflects the mastery and tradition he has cultivated over the years.
A Family Affair
Jimmy Russell’s name is synonymous with Wild Turkey, but it’s not just because of his 70-year tenure. His family is deeply interwoven into the fabric of the distillery. His son Eddie Russell shares the title of Master Distiller, having worked side-by-side with his father for decades. Meanwhile, his grandson, Bruce Russell, is now an associate blender at Wild Turkey, ensuring that the Russell family legacy continues to shape the brand’s future.
This generational commitment to bourbon is rare in today’s spirits industry, and it gives Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon an added layer of significance. The bourbon was created not only by Jimmy but also with the collaboration of his family, representing both the past and the future of Wild Turkey.
A Celebration in Every Bottle
Priced at a suggested retail of $50 per 750ml bottle, the 70th Anniversary Bourbon offers a piece of history at an accessible price. The release will be available in select markets globally this fall, making it a highly anticipated addition to the collections of bourbon lovers and Wild Turkey fans alike.
In addition to the special bourbon release, Wild Turkey has further honored Jimmy’s contributions by commissioning a portrait of him. The portrait, captured by award-winning photographer Danny Clinch, serves as a tribute to Jimmy's iconic status in the bourbon world. Clinch, known for photographing rock stars and world-class athletes, noted that working with a “different kind of rock star” in the form of Jimmy Russell was a unique honor.
The Heart of Wild Turkey
While the limited-edition bourbon is a special way to celebrate, the true heart of the celebration lies in Jimmy’s ongoing love for his work. Even at 90 years old, he is still deeply involved in the day-to-day operations at the distillery, often found sitting in his favorite chair, cracking jokes, and sharing stories with visitors.
With the opening of the newly renovated Jimmy Russell Wild Turkey Experience in Lawrenceburg, Kentucky, fans can now immerse themselves in the rich history of Wild Turkey and the man who shaped it. The visitor center, which reopened in spring 2024, is designed to reflect Jimmy’s steadfast approach to bourbon-making, offering a glimpse into the mind of one of the most influential figures in the industry. And, with any luck, visitors might even get to meet Jimmy himself, as he enjoys spending time at the center, much to the delight of bourbon enthusiasts from around the world.
The Future of Wild Turkey
Though this release celebrates the past, it also points to the future. With Eddie and Bruce Russell continuing the family tradition, the Russell legacy is set to endure for generations to come. Bruce, reflecting on his grandfather’s impact, summed it up best: “I can’t think of a more fitting way to mark this milestone. We chose a special blend of choice whiskies from a few of his favorite rickhouses, and at 101 proof, it’s meant to be just what he loves most about bourbon.”
In typical Jimmy Russell fashion, the bourbon is crafted to his tastes, but it’s meant for everyone. And, as Jimmy likes to say, if you don’t like it, he’ll drink it himself.
Conclusion
Wild Turkey’s Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is more than just a bottle of whiskey—it’s a celebration of one man’s lifelong dedication to his craft and the lasting impact he has had on the bourbon industry. At 101 proof, this limited-edition release is tailored to Jimmy’s personal tastes, offering a rich and complex flavor profile that bourbon enthusiasts will appreciate. Whether you’re a longtime Wild Turkey fan or new to the world of bourbon, this release is a must-try, and it serves as a fitting tribute to a true bourbon legend.
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About Wild Turkey
Wild Turkey is a renowned American whiskey brand with a rich heritage dating back to the late 19th century. Founded in 1869, the distillery is located in Lawrenceburg, Kentucky, and has become one of the most iconic names in bourbon whiskey. Known for its bold flavors and high proof, Wild Turkey offers a range of whiskies that embody the essence of traditional Kentucky bourbon.
One of the key figures in Wild Turkey's history is Master Distiller Jimmy Russell, who joined the distillery in 1954 and has played a crucial role in maintaining its legacy and quality. His son, Eddie Russell, also a Master Distiller, joined him in the 1980s, making them one of the most respected father-son duos in the industry. Together, they have upheld the brand's commitment to traditional production methods, including the use of a high rye content in their mash bill and aging in deeply charred oak barrels.
Wild Turkey's flagship product is its 101 Bourbon, known for its robust and full-bodied character, featuring notes of caramel, vanilla, toffee, and spice. The brand's portfolio also includes Wild Turkey 81, Wild Turkey Rare Breed, and Wild Turkey Kentucky Spirit, among others. Each expression offers a distinct taste profile, showcasing the distillery's versatility and expertise in bourbon crafting.
The distillery's location in Kentucky's bourbon country provides ideal conditions for whiskey production, with its rich natural resources, including limestone-filtered water and a temperate climate that aids the aging process. Wild Turkey's commitment to quality is further evidenced by its traditional methods, such as using a lower distillation proof to retain more flavor and character in the final product.
In addition to its core range, Wild Turkey has ventured into the premium segment with its Master's Keep series, a collection of limited-edition, expertly crafted bourbons that celebrate the distillery's heritage and innovation. These releases often feature unique aging techniques and finishes, offering whiskey enthusiasts something truly special.
Overall, Wild Turkey stands as a testament to the enduring legacy of Kentucky bourbon. With its rich history, commitment to traditional methods, and the expertise of the Russell family, Wild Turkey continues to produce some of the finest whiskies in the world, beloved by both casual drinkers and connoisseurs alike.
