In the heart of Indiana, where rolling fields meet small-town charm, Hard Truth Distilling Co. and Mellencamp Whiskey Co. have teamed up to create something truly special. Their latest release, American Odd Sweet Mash Straight Bourbon Whiskey, isn’t just another bottle on the shelf—it’s the final chapter in a four-part collectible series that’s been turning heads among whiskey lovers and critics alike. Released on May 10, 2025, this bottled-in-bond bourbon is a celebration of Indiana’s farmers, artistry, and the craft of whiskey-making. Here’s why this release is making waves and why it deserves a spot in your collection.
A Partnership Rooted in Indiana Pride
Hard Truth Distilling Co., based in Nashville, Indiana, and Mellencamp Whiskey Co., founded by Hud Mellencamp and Levi Collison, share a deep love for their home state. Their collaboration, which began in 2023, was built on a shared mission: to craft high-quality whiskeys that honor Indiana’s small, independent farmers. American Odd is the fourth and final release in their collectible series, following Harvest Rye Sweet Mash Rye, Farmer’s Reserve, and French Oak Harvest Rye. Each whiskey in the series showcases a unique flavor profile, but American Odd stands out as the first bottled-in-bond bourbon in the lineup.
The partnership’s commitment to local farmers is more than just talk. The grains for American Odd come straight from Indiana soil, with 82% corn sourced from fifth-generation farmer Doug Miller, located just 60 miles from the distillery, and 18% rye grown by Dr. Duane Kuhlenschmidt in southwestern Indiana. A portion of every bottle sold supports sustainable farming through Hard Truth’s Grounded in Truth initiative, which partners with organizations like Farm Aid to provide resources for family farmers. This connection to the land gives American Odd a story as rich as its flavor.
What Makes American Odd So Special?
American Odd isn’t your average bourbon. As a bottled-in-bond whiskey, it meets strict standards: it’s made at one distillery by one master distiller, using grains from a single season, aged for at least four years, and bottled at 100 proof (50% ABV). This designation ensures quality and authenticity, making it a standout in the world of craft whiskey.
The bourbon’s mash bill—82% corn and 18% rye—creates a balanced flavor that’s both bold and approachable. It’s aged for four years in barrels crafted by Independent Stave Co., using a custom char and toast combination designed specifically for Hard Truth’s sweet mash bourbons. This careful process results in a whiskey that’s smooth yet complex, with layers of flavor that unfold with every sip.
Tasting notes for American Odd paint a vivid picture:
- Appearance: A warm, tawny hue that catches the light.
- Nose: Inviting aromas of lush caramel, clove, and ripe red peach, with a soft hint of custard rounding it out.
- Palate: A burst of bright cherry hits first, followed by warming notes of coffee cake, bold spices, and a touch of vanilla cake frosting.
- Finish: Dark sweet cherry, tobacco, and cracked black pepper linger, fading slowly into soft oak for a long, satisfying finish.
At $69.99, American Odd offers incredible value for a bottled-in-bond bourbon of this caliber. For collectors, there’s an even bigger treat: a limited-edition four-pack box set featuring all four whiskeys in the series—Harvest Rye, Farmer’s Reserve, French Oak Harvest Rye, and American Odd—for $299.99. Available only at Hard Truth Distillery while supplies last, this set is a must-have for whiskey enthusiasts and fans of John Mellencamp’s art.
Art Meets Whiskey: The John Mellencamp Connection
One of the most striking features of the Hard Truth and Mellencamp Whiskey Co. series is the packaging. Each bottle in the collection features original artwork by John Mellencamp, the legendary musician and Indiana native. For American Odd, the label showcases his 2020 painting of the same name, created on a 60” by 48” canvas using house paint, oil, and charcoal on Masonite. The artwork, one of Mellencamp’s favorites, pays tribute to American farmers, tying directly into the whiskey’s mission.
The labels for the previous releases were equally artistic. Harvest Rye featured a unique painting, Farmer’s Reserve displayed Mellencamp’s 1991 work “American Boy and Girl,” and French Oak Harvest Rye showcased his 2020 self-portrait “American Fool.” These labels aren’t just eye-catching—they’ve been praised as some of the most creative in the whiskey industry, making each bottle a collector’s item as much as a drinkable delight.
A Series That’s Winning Hearts and Awards
The collaboration between Hard Truth and Mellencamp Whiskey Co. has been a hit from the start. The first three releases—Harvest Rye, Farmer’s Reserve, and French Oak Harvest Rye—sold out quickly at the distillery and earned glowing reviews. Whiskey Advocate gave Farmer’s Reserve a 91 and Harvest Rye a 92, calling the latter “one of the highest marks we’ve seen from the (Hard Truth) label.” These scores reflect the care and craftsmanship that Hard Truth Master Distiller Bryan Smith, along with Hud Mellencamp and Levi Collison, pour into every batch.
Hard Truth’s reputation for quality extends beyond this series. Their Sweet Mash Rye, the distillery’s first whiskey, landed in the top 50 of Fred Minnick’s Top 100 American Whiskeys of 2021 and was named the #3 American Rye in the world by the International Whisky Competition. Their Sweet Mash Bourbon, released in February 2024, won Gold at the San Francisco World Spirits Competition, while their Wheated Bourbon took home Double Platinum at the American Spirits Council of Tasters. In 2024, Hard Truth was named Indiana Distillery of the Year by the NY International Spirits Competition, cementing their status as a leader in craft distilling.
The People Behind the Whiskey
The success of American Odd and the entire series comes down to the people involved. Bryan Smith, Hard Truth’s Master Distiller, has been instrumental in crafting each expression, blending his expertise with input from Hud Mellencamp and Levi Collison. Hud, the son of John Mellencamp, brings a personal connection to farming communities through his father’s work with Farm Aid. Levi, a lifelong friend of Hud’s, shares a passion for whiskey and Indiana’s heritage. Together, they’ve traveled the country, meeting retailers and fans, and spreading the word about their unique whiskeys.
“It’s been an incredible two years working with Hard Truth,” Hud Mellencamp said. “I’ve learned so much about the whiskey industry and met some amazing people along the way.” Levi Collison echoed that sentiment, adding, “Talking to whiskey fans across the country has been a highlight. I can’t wait for everyone to try American Odd—it’s something special.”
A Celebration Worth Joining
To mark the release of American Odd, Hard Truth Distillery hosted a launch event on May 10, 2025, at their Tours & Tastings Center in Nashville, Indiana. The event featured a meet-and-greet with Bryan Smith, Hud Mellencamp, and Levi Collison, along with bottle signings and an Old Fashioned Master Class showcasing American Odd. Live music filled the air from 3 to 9 p.m., with a special performance by Michelle Robinson, and the distillery offered cocktails, food, and samples of the new bourbon. The event was free to attend, making it a perfect way for locals and visitors to join the celebration.
Why You Should Grab a Bottle
American Odd Sweet Mash Straight Bourbon Whiskey is more than just a drink—it’s a story of Indiana’s land, people, and creativity. From its locally sourced grains to its stunning label art, every detail reflects the care and passion behind this collaboration. Whether you’re a whiskey collector, a fan of John Mellencamp, or simply someone who loves a great bourbon, American Odd delivers. At 100 proof, it’s bold enough for sipping neat but versatile enough for cocktails, and its $69.99 price tag makes it accessible for a wide range of budgets.
For those looking to own a piece of whiskey history, the four-pack collector’s set is a rare opportunity to own the complete series. With only a limited number available at Hard Truth Distillery, it’s likely to sell out quickly, just like the previous releases. Hard Truth’s spirits are distributed in over 20 states and available online through ReserveBar in more than 40 states, so even if you can’t make it to Indiana, you can still get your hands on a bottle.
A Legacy of Quality and Community
Hard Truth Distilling Co. and Mellencamp Whiskey Co. have created something truly unique with American Odd and its sister whiskeys. By focusing on quality, local ingredients, and a commitment to farmers, they’ve crafted a series that resonates with whiskey fans and tells a story of Indiana pride. As Hard Truth continues to grow—producing everything from award-winning bourbons to top-selling spirits like Toasted Coconut Rum—they remain grounded in their mission to support the agricultural community.
American Odd is a fitting finale to a remarkable series, blending tradition, innovation, and artistry in every sip. Don’t miss your chance to experience it for yourself.
