Everyone gets holiday stress, whether it's from family, gift buying, or work there is often quite a bit of stress surrounding the holidays. That's where Fireball comes in. They are trying to make the holidays a bit less stressful with their new drinkable and slappable stocking filled with 35 shots of Fireball’s signature liquid.
Image credit: Fireball
This project began after Fireball surveyed a group of people about the holiday season. The results came in that 62% of Gen Zers and 59% of Millennials said that holiday stress makes them want to slap a relative over the course of the holidays.
“At Fireball, we strive to give people what they never knew they always needed. And as it turns out, the holidays aren’t all merry and bright. Especially during this time of year, guys and gals of all ages are fed up with certain family and friends, and the idea of slapping is top of mind. We want to help fans keep the vibes high and the good times flowing, making the Fireball Non-Denominational Holiday-themed Whisky Stocking a perfect and much more appropriate target at holiday gatherings.” ~ Danny Suich, Fireball Global Brand Director.
To get ready for the launch, Fireball partnered with professional super slapper - John Davis. Davis jokingly said he’d been “training for this my whole life” and he recommends that people “take a knee” in front of the stocking for the best possible slap.
Fireball also released an ad in preparation for the launch featuring comedian and influencer Hannah Stocking.
Stocking, who appears dressed in a red and white Fireball-themed holiday sweater, lists the various things one can do with the product. “Hang it! Slap it! And pour it!” she says cheerfully while looking directly into the camera.
So when you are next feeling the holiday stress getting to you go ahead and slap the stocking and then help yourself to a shot of Fireball to relieve some of that pent up aggression.
The Fireball Whiskey stocking is currently available in select retailers across the United States for $24.99.
