The whiskey world is buzzing with excitement as Russell’s Reserve 13-Year-Old Bourbon makes its grand return in Summer 2025. This beloved limited-edition bourbon, crafted by the legendary Russell family at Wild Turkey Distilling Co., is back after a year-long hiatus, and it’s bringing something new to the table. Bottled at an impressive 123.8 proof—its highest proof yet—this 2025 release promises a bold, flavorful experience that’s sure to captivate bourbon lovers across the country. With a rich legacy, meticulous craftsmanship, and a fresh twist on its classic profile, this bourbon is poised to be a standout in the world of premium spirits.
A Legacy of Whiskey Mastery
For over seven decades, the Russell family has been synonymous with bourbon excellence. At the heart of this legacy is Jimmy Russell, who has served as Wild Turkey’s master distiller since 1954, earning him the title of the world’s longest-tenured master distiller. His son, Eddie Russell, a bourbon hall of famer in his own right, has carried the torch as co-master distiller and created the Russell’s Reserve line, a collection celebrated for its quality and tradition. Adding to the family’s storied history, Eddie’s son, Bruce Russell, has recently stepped into the role of associate blender, making this release a true multi-generational effort.
Image credit: Russell’s Reserve
The Russell’s Reserve 13-Year-Old Bourbon is a testament to the family’s unwavering commitment to crafting whiskey the old-fashioned way. Unlike mass-produced spirits, this bourbon is made with care, free from rigid schedules or compromises. Each batch is a labor of love, reflecting the Russells’ dedication to quality and their deep understanding of Kentucky’s bourbon-making heritage. This 2025 release, in particular, showcases their ability to innovate while staying true to their roots.
A Bourbon That Packs a Punch
What sets the 2025 Russell’s Reserve 13 apart is its commanding 123.8 proof, a significant jump from the 114.8 proof of previous releases. This barrel-proof, non-chill filtered bourbon is bottled straight from the cask, preserving its full, unadulterated flavor. The higher proof amplifies the whiskey’s intensity, delivering a robust and complex sipping experience that’s perfect for those who appreciate a bold pour.
Aged for a minimum of 13 years in Wild Turkey’s historic Kentucky warehouses, this bourbon develops a deep, mature character. The extended aging process imparts a pronounced oak influence, balanced by a symphony of flavors that dance on the palate. According to Eddie Russell, the 2025 batch introduces a unique cola note, adding a fresh dimension to the whiskey’s familiar profile. “This year’s higher proof amps up the flavor,” Eddie shared in a recent statement. “Those dark fruit and brown sugar notes come through strong, with a bold finish our fans have come to expect.”
Tasting Notes: A Flavor Journey
The 2025 Russell’s Reserve 13 is a sensory delight, offering a rich and layered experience from the first sniff to the final sip. The aroma greets you with warm notes of vanilla, caramel, and brown sugar, laced with hints of cherry and subtle spices like clove and nutmeg. On the palate, the bourbon unfolds with sweet, dessert-like flavors of cola and molasses, followed by bursts of fruit cobbler and creamy butter. The finish is long and satisfying, with mature oak, a touch of char, and a peppery kick that lingers just long enough to leave you wanting another sip.
This release builds on the legacy of the 13-Year-Old expression, first introduced in 2021, which quickly became a fan favorite for its unfiltered, barrel-proof intensity. The 2025 edition takes it a step further, with the higher proof enhancing the whiskey’s depth and complexity. Whether enjoyed neat, with a splash of water, or over a single ice cube, this bourbon delivers a full-bodied experience that’s both approachable and sophisticated.
A Collectible Release with New Labeling
For bourbon collectors and enthusiasts, the 2025 Russell’s Reserve 13 offers something extra special. Starting with this Spring 2025 release, all future batches will feature seasonal and year-specific labeling, making it easier to identify and collect each unique expression. This change adds a layer of distinction to the bourbon, ensuring that every bottle tells a story of its specific time and place. The limited-edition nature of the release, combined with its collectible packaging, makes it a must-have for those who value rarity and craftsmanship.
The bourbon will be available at select liquor stores, online retailers, and Wild Turkey’s visitor center in Kentucky, with a suggested retail price of $200 for a 750ml bottle. While the exact number of bottles hasn’t been disclosed, the distillery has emphasized that this is a limited-time offering, and supplies are expected to sell out quickly. Fans eager to secure a bottle are encouraged to sign up for the Russell’s Reserve newsletter at RussellsReserve.com for updates on availability.
Following a Stellar Year
The return of Russell’s Reserve 13 comes on the heels of a triumphant 2024 for the brand. Last year, Russell’s Reserve 15-Year-Old Bourbon was named the Top American Whiskey of the Year by renowned spirits critic Fred Minnick, cementing the distillery’s reputation for excellence. The 13-Year-Old expression carries forward this momentum, offering a whiskey that’s both a nod to tradition and a bold step into the future.
Eddie Russell himself described the 2025 release as a “new chapter” in the evolution of the 13-Year-Old bourbon. “Each release is a reflection of the time and care we put into crafting every bottle,” he said. “This one carries the signature profile the 13 is known for, but with enhanced cola notes that bring a new depth of flavor.” For Eddie, this bourbon is not just a product—it’s a celebration of the Russell family’s legacy and a chance to share their passion with the world.
Why It Matters
Russell’s Reserve 13-Year-Old Bourbon isn’t just another whiskey; it’s a piece of American history in a bottle. The Russell family’s hands-on approach, from barrel selection to blending, ensures that every sip reflects their expertise and dedication. The 2025 release, with its higher proof and unique flavor profile, is a testament to their ability to push boundaries while honoring the traditions that have made Wild Turkey a household name.
For those who enjoy savoring a glass of bourbon after a long day, this release offers an experience that’s both bold and comforting. Its rich flavors and high proof make it ideal for slow sipping, whether you’re unwinding on the porch or sharing stories with friends. The limited availability and collectible labeling also make it a great addition to any whiskey collection, appealing to those who appreciate the finer things in life.
How to Get Your Hands on It
With its $200 price tag and limited production, Russell’s Reserve 13-Year-Old Bourbon is expected to be in high demand. Those interested in purchasing a bottle should act quickly, as previous releases have sold out rapidly. Signing up for the Russell’s Reserve newsletter is the best way to stay informed about availability and release dates. The bourbon will be available at Wild Turkey’s visitor center, select retailers, and online, offering multiple avenues for fans to secure their share.
A Toast to Tradition and Innovation
The 2025 release of Russell’s Reserve 13-Year-Old Bourbon is more than just a whiskey—it’s a celebration of family, craft, and the enduring appeal of Kentucky bourbon. With its bold 123.8 proof, distinctive cola notes, and collectible seasonal labeling, this bourbon is set to make waves in the spirits world. Whether you’re a longtime fan of Russell’s Reserve or a newcomer eager to explore premium bourbon, this release offers something special. Raise a glass to the Russell family’s legacy and savor the bold, unforgettable flavors of this remarkable whiskey.
