Buffalo Trace Distillery, a name synonymous with quality whiskey, has just rolled out a bold new addition to its lineup: Sazerac Rye Whiskey 100 Proof. Launched on July 1, 2025, this higher-proof version of the beloved Sazerac Rye is making waves among bartenders and whiskey lovers alike. Crafted in response to growing demand for a more robust rye, this 100-proof expression promises to elevate cocktails and sipping experiences without losing the smooth, signature charm that’s made Sazerac Rye a staple in bars and homes across the country. Available in select U.S. markets for a suggested retail price of $29.99 per 1-liter bottle, it’s a steal for the punch it packs.
The story of Sazerac Rye is deeply rooted in American history, particularly in New Orleans, where the iconic Sazerac cocktail was born in the 1800s at the Sazerac Coffee House. That cocktail, a blend of rye whiskey, Peychaud’s Bitters, sugar, and a touch of absinthe or Herbsaint, became America’s first branded cocktail and put rye whiskey on the map. Fast forward to today, and Buffalo Trace, based in Frankfort, Kentucky, is keeping that legacy alive while pushing the boundaries with this new 100-proof offering. The distillery, a National Historic Landmark with roots dating back to 1775, has a long-standing reputation for crafting award-winning spirits, and this release is no exception.
What sets Sazerac Rye Whiskey 100 Proof apart is its careful balance of strength and flavor. The extra 10 proof points over the standard 90-proof version amplify the whiskey’s character without overwhelming it. Expect bold aromas of clove, vanilla, anise, and pepper, followed by a palate of candied spices and citrus, with a smooth licorice finish that lingers just long enough to leave an impression. This richer, more structured profile was designed with bartenders in mind, offering greater control when mixing classic cocktails like the Sazerac or Manhattan. As Andrew Duncan, Buffalo Trace’s Global Brand Director, put it, “Bartenders have increasingly embraced 100 proof ryes for the balance, strength, and versatility they provide. Sazerac Rye 100 Proof offers greater control over flavor and balance, empowering creativity behind the bar.”
Master Distiller Harlen Wheatley, who led the development of this expression, emphasized the meticulous process behind it. The team at Buffalo Trace spent considerable time ensuring the higher proof complemented the whiskey’s signature spicy, peppery, and dry profile. “With the renewed interest in classic cocktails that rely on a rye whiskey base, we focused on ensuring this higher-proof spirit delivers complexity and structure without losing its signature profile,” Wheatley said. The result is a whiskey that holds its own in cocktails but is also smooth enough to enjoy neat or on the rocks, making it a versatile addition to any home bar.
One of the standout features of this release is its inclusion in the Sazerac Barrel Select (SBS) program. This initiative allows select bars and restaurants to hand-pick their own single barrel of Sazerac Rye 100 Proof, ensuring unique flavor profiles for their patrons. As a special nod to the launch, the first 100 on-premise accounts to participate will receive a limited-edition commemorative barrelhead to display, adding a touch of prestige to their establishments. This program underscores Buffalo Trace’s commitment to the craft cocktail community and its desire to keep Sazerac Rye at the heart of mixology culture.
Priced at $29.99 for a generous 1-liter bottle, Sazerac Rye 100 Proof offers incredible value. Compared to other ryes in its class, like Old Overholt Bonded or Rittenhouse Bottled-in-Bond, it stands out for its affordability and quality, making it a go-to for both casual drinkers and professional mixologists. The higher proof gives it an edge in cocktails, ensuring the whiskey’s flavors shine through even when mixed with bold ingredients. Whether you’re stirring up a Manhattan with sweet vermouth and bitters or crafting a classic Sazerac with a rinse of absinthe, this rye delivers the structure and spice needed to make every sip memorable.
Buffalo Trace’s decision to release this expression comes at a time when rye whiskey is enjoying a renaissance. The craft cocktail movement has fueled a surge in demand for ryes that can stand up to complex recipes while maintaining a smooth, approachable character. Sazerac Rye, with its deep ties to New Orleans and its storied history, is perfectly positioned to lead this charge. The 100-proof version builds on the legacy of the original, which has long been a bartender favorite for its ability to balance sweet and dry elements in drinks. As Duncan noted, “As the whiskey of America’s first cocktail, Sazerac Rye has played a central role in rye whiskey’s resurgence.”
For those who enjoy sipping whiskey neat, the 100-proof Sazerac Rye doesn’t disappoint. Its amplified flavors—think spicy rye grain, zesty citrus, and a hint of sweetness—make it a rewarding pour for those moments when you want to savor something with a bit more kick. The higher alcohol content (50% ABV) adds warmth and intensity, but the whiskey remains smooth and approachable, a testament to Buffalo Trace’s expertise in crafting spirits that appeal to a wide range of palates. Whether you’re a seasoned whiskey drinker or just starting to explore rye, this release offers something to appreciate.
Buffalo Trace Distillery, owned by the Sazerac Company, has a track record of producing some of America’s most iconic whiskeys, including Buffalo Trace Bourbon, Eagle Rare, Blanton’s, and E.H. Taylor Jr. Its commitment to quality has earned it over 1,000 awards and more than 40 distillery titles since 2000. The launch of Sazerac Rye 100 Proof is a continuation of that legacy, blending tradition with innovation to meet the evolving tastes of whiskey drinkers. The distillery’s Frankfort facility, where this rye is produced, remains a hub of craftsmanship, with a history that includes legendary figures like E.H. Taylor Jr. and George T. Stagg.
For whiskey enthusiasts looking to get their hands on this new release, it’s available through Sazerac’s U.S. distribution networks in select markets. Taxes and fees may vary, but the $29.99 price point makes it an accessible option for stocking up your bar. Whether you’re mixing cocktails for a backyard barbecue or enjoying a quiet evening with a glass in hand, Sazerac Rye Whiskey 100 Proof is poised to become a new favorite. For more details, check out www.buffalotracedistillery.com, where you can also learn about Buffalo Trace’s other offerings and its charitable initiatives.
