In a bold move that’s turning heads in the whiskey world, Misunderstood Whiskey Co. has launched its first-ever bourbon, the Orange Blossom Bourbon, a vibrant addition to its lineup since the company began in 2017. This release isn’t just a new bottle on the shelf—it’s a testament to Misunderstood’s mission to shake up the flavored whiskey scene with natural ingredients, bold flavors, and a commitment to quality that stands out in a crowded market.
A Bourbon Born from Nature
Misunderstood Orange Blossom Bourbon is a carefully crafted spirit that blends small-batch bourbon with the gentle, floral sweetness of orange blossom honey. Sourced from Dutch Gold Honey, which collects its honey from orchards in the United States, Brazil, and Mexico, this bourbon brings a taste of springtime to every sip. The bourbon itself, distilled at the renowned Ross & Squibb Distillery (formerly MGP) in Lawrenceburg, Indiana, is made from a mash bill of 99% corn, giving it a naturally light and subtly sweet base. This allows the bright, citrusy notes of orange blossom honey to take center stage without overpowering the whiskey’s character.
The flavor profile is a harmonious mix of vanilla bean, orange blossom honey, and a zesty hint of fresh citrus. Bottled at 80 proof in Bardstown, Kentucky—the heart of bourbon country—this expression is smooth, approachable, and designed to appeal to both whiskey newcomers and seasoned sippers. Unlike many flavored whiskeys that rely on artificial additives or heavy sugars, Misunderstood keeps it real with 100% natural ingredients, free from high fructose corn syrup or fake flavors.
Redefining Flavored Whiskey
For Misunderstood Whiskey Co., this release is more than just a new product—it’s a statement. Since its founding, the brand has aimed to make whiskey fun, welcoming, and inclusive. Its flagship Ginger Spiced Whiskey, born from a kitchen recipe, was designed to invite new drinkers into the whiskey fold. Now, the Orange Blossom Bourbon joins it as part of the brand’s Botanical Series, a collection celebrating nature-inspired flavors that don’t compromise on quality.
“We’ve been working on this for two years to get it just right,” said Chris Buglisi, co-founder and CFO of Misunderstood Brands. “Flavored whiskey sometimes gets a bad rap, but we’re here to change that. Our Orange Blossom Bourbon has way less sugar, real ingredients, and a balanced flavor that doesn’t hide the whiskey. It’s perfect for sipping on a warm day or mixing into a cocktail like an Old Fashioned.”
JD Recobs, co-founder and CEO, echoed that sentiment, calling the release a milestone for the company. “This bourbon is a big deal for us—it’s our first step into the bourbon world, and it shows where we’re going as a brand. We want to keep pushing boundaries, making whiskey that’s approachable but still has integrity. It’s about creating something that feels fresh and exciting.”
A Versatile Spirit for Every Occasion
One of the standout features of Misunderstood Orange Blossom Bourbon is its versatility. For those who like their whiskey straightforward, it shines when served over ice with a twist of fresh orange peel, letting the citrus and honey notes pop. But for cocktail lovers, this bourbon opens up a world of possibilities. The brand suggests a few easy recipes to elevate any gathering:
- Blossom Old Fashioned: Keep it simple with a splash of orange or cherry bitters for a bright twist on the classic.
- Golden Hour Tea: Mix one part bourbon with three parts sweet tea and a squeeze of lemon for a refreshing, porch-sipping drink.
- Blossom Spritz: Combine one part bourbon, one part Aperol, two parts prosecco, and a splash of soda water for a bubbly, citrusy cocktail perfect for brunch or summer evenings.
Whether you’re hosting a backyard barbecue or unwinding after a long day, this bourbon’s light, floral profile makes it a crowd-pleaser in any setting.
Where to Find It
Misunderstood Orange Blossom Bourbon is priced to be accessible, retailing at $29.99 for a 750ml bottle and $1.99 for a 50ml bottle—perfect for trying it out or gifting to a friend. It’s available for purchase online at shopmisunderstoodwhiskey.com, making it easy for whiskey fans across the country to get their hands on a bottle. For those who prefer shopping in-store, the bourbon is rolling out to liquor stores in select states, including Florida, Massachusetts, New Jersey, New York, Texas, Colorado, Minnesota, South Carolina, California, and Michigan.
The Misunderstood Story
Misunderstood Whiskey Co. started with a simple idea: make whiskey that’s fun to drink and honest about what’s in the bottle. Founded by two best friends, the brand grew from a homemade recipe into a growing name in the spirits world. Beyond its whiskey lineup, Misunderstood Brands also offers OATRAGEOUS Oat Milk Liqueur, the first dairy-free cream liqueur in the U.S., showing its knack for innovation across categories.
The company’s ethos is built on three pillars: quality, approachability, and transparency. Every product, from the Ginger Spiced Whiskey to the new Orange Blossom Bourbon, reflects a commitment to using real ingredients and crafting spirits that invite everyone to the table—whether they’re whiskey experts or just curious to try something new.
Why It Matters
The release of Orange Blossom Bourbon marks a turning point for Misunderstood Whiskey Co. It’s not just about adding another bottle to the lineup; it’s about challenging what flavored whiskey can be. By focusing on natural flavors, lower sugar, and a bourbon base that lets the ingredients shine, Misunderstood is carving out a niche in a category often overlooked by traditional whiskey purists.
For consumers, it’s a chance to explore a spirit that’s as versatile as it is flavorful. Whether you’re sipping it neat, mixing it into a cocktail, or sharing it with friends, this bourbon brings a little sunshine to every glass. And for Misunderstood, it’s a step toward a future where whiskey doesn’t have to be serious to be seriously good.
To learn more about Misunderstood Orange Blossom Bourbon or explore the brand’s full range of spirits, visit www.misunderstoodwhiskey.com or follow @misunderstoodwhiskey on social media for updates, cocktail ideas, and behind-the-scenes looks at what’s next for this boundary-pushing brand.
