Jim Beam, a name synonymous with Kentucky bourbon since 1795, has rolled out an exciting new addition to its lineup: Jim Beam Pineapple. This latest release blends the classic smoothness of Kentucky straight bourbon whiskey with the bright, sweet taste of pineapple, creating a tropical-inspired drink that’s perfect for summer sipping. Available nationwide as of March 2025, this pineapple-infused liqueur is already making waves among bourbon lovers and newcomers alike, offering a refreshing way to enjoy a Southern staple.
A Flavorful Fusion of Bourbon and Pineapple
Jim Beam Pineapple brings together two distinct worlds: the rich, warm notes of bourbon—think vanilla, caramel, and oak—and the juicy, tropical sweetness of pineapple. Bottled at 32.5% ABV, it strikes a balance that’s smooth and approachable, with a finish that’s warm yet inviting. This isn’t just another flavored spirit; it’s a thoughtful combination that keeps the bourbon’s character front and center while adding a playful twist. For longtime Jim Beam fans, it’s a fresh take on a familiar favorite. For those who’ve hesitated to try whiskey, it’s an easy entry point that doesn’t feel overwhelming.
Image credit: Jim Beam
The folks at Jim Beam call it a “fine balance,” and it’s easy to see why. The pineapple doesn’t overpower the bourbon’s signature depth—it complements it. Whether you’re sipping it straight, over ice, or mixing it into a cocktail, the result is a drink that’s bold yet laid-back, perfect for warm weather vibes.
A Nod to Tradition with a Modern Spin
Freddie Noe, the eighth-generation master distiller at the James B. Beam Distilling Co., couldn’t be prouder of this release. “As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands—and Jim Beam Pineapple does exactly that,” he said. It’s the first flavored spirit from Jim Beam in four years, marking a big moment for the brand as it continues to evolve. Freddie sees it as a reflection of the South today: vibrant, bold, and all about bringing people together.
That sense of community is baked into the spirit of Jim Beam Pineapple. It’s designed for sharing—think backyard barbecues, front porch hangouts, or lazy summer evenings with friends and family. At a suggested retail price of $19.99 for a 750mL bottle, it’s an affordable option for stocking up and hosting a crowd. Available at select retailers across the country, it’s already popping up on shelves just in time for the sunny season.
Versatility in Every Sip
One of the standout features of Jim Beam Pineapple is how versatile it is. The team at Jim Beam crafted it with mixability in mind, making it a go-to for casual drinkers and cocktail enthusiasts alike. For a simple, refreshing serve, they recommend the Jim Beam Pineapple & Lemon Lime Soda. Just pour it over ice in a tall glass, add a splash of lemon-lime soda, and garnish with a lime slice—it’s crisp, bubbly, and perfect for a hot day.
If you’re feeling a bit more adventurous, try the Pica y Piña cocktail. This one mixes Jim Beam Pineapple with lime juice, simple syrup, and a kick of jalapeños, finished with a tajin rim for a spicy-sweet combo that’s sure to impress. It’s bright, it’s bold, and it’s a great way to shake things up at your next gathering. These recipes, along with others, can be found on the Jim Beam website (www.jimbeam.com) or by following their social media (@jimbeamofficial on Instagram and @jimbeam on Twitter).
Joining a Flavorful Lineup
Jim Beam Pineapple isn’t the first flavored offering from the brand—it joins a lineup that includes Apple, Peach, Honey, Vanilla, Fire, and Red Stag. But this tropical addition stands out for its summery flair and its timing. Flavored spirits have become a popular way for brands to invite new drinkers into the fold, and Jim Beam is no exception. By pairing pineapple with bourbon, they’ve created something that feels both innovative and true to their roots, appealing to a wide range of tastes.
Suntory Global Spirits, the parent company behind Jim Beam, sees this as part of a bigger trend. Flavored spirits are hot right now because they’re approachable and fun, especially for occasions like summer parties or casual get-togethers. With Jim Beam Pineapple, they’re leaning into that demand while staying grounded in the craftsmanship that’s made them a household name.
The Jim Beam Legacy
Jim Beam isn’t just any bourbon—it’s the world’s best-selling bourbon, crafted by eight generations of family distillers. From its founding in 1795 to today, the brand has stuck to its core recipe, passed down through the Noe family. Fred Noe, the seventh-generation master distiller, and his son Freddie, the eighth, have kept that legacy alive while pushing the boundaries with creations like Jim Beam Pineapple. The portfolio also includes classics like Jim Beam Bourbon, Jim Beam Black®, Jim Beam Double Oak, and Jim Beam Rye, alongside other flavored options.
Suntory Global Spirits, headquartered in New York City, oversees Jim Beam as part of its global portfolio. The company is a leader in premium spirits, with brands like Maker’s Mark, Yamazaki, and Laphroaig under its umbrella. With around 6,000 employees across nearly 30 countries, they’re all about creating rich experiences and giving back to the planet and communities through their Proof Positive sustainability strategy.
Why Jim Beam Pineapple Matters
This launch isn’t just about a new flavor—it’s about celebrating flavor and connection. Jim Beam Pineapple is aimed at drinkers 21 and up who want something fresh and easy to enjoy, whether they’re whiskey pros or just dipping their toes in. It’s a modern take on Southern hospitality, bottled up and ready to share. At $19.99, it’s priced to be accessible, making it a smart pick for anyone looking to add a tropical twist to their next gathering.
For more details, cocktail ideas, or just to keep up with the latest from Jim Beam, check out their website or follow them on social media. Jim Beam Pineapple is here to shake up the bourbon scene, and it’s ready to make your summer a little sweeter, one sip at a time.
