Jack Daniel's has unveiled a new, limited-edition addition to its Distillery Series: the Twice Barreled Tennessee Straight Rye Whiskey. This latest release, Distillery Series Selection #13, epitomizes the distillery’s ongoing commitment to innovation and craftsmanship in the world of whiskey.
At the heart of this new release is a meticulous twice-barreling process. This begins with a unique grain bill composed of 70% rye, 12% malted barley, and 18% corn. The rye whiskey is first charcoal mellowed, a signature Jack Daniel’s step, which smooths out the spirit before it even touches the wood. The initial aging takes place in new, charred American white oak barrels. After this maturation period, the whiskey is transferred into another new, charred American white oak barrel for an additional two and a half years. This double-barreling process is designed to deepen the whiskey’s complexity and enhance its flavor profile.
Chris Fletcher, Jack Daniel’s Master Distiller, elaborated on the unique qualities of their rye whiskey: “Our Tennessee Rye is a take on rye whiskey that is uniquely Jack Daniel’s. The 70% rye grain bill allows the whiskey to shine through with just the right amount of spiciness and boldness. We’re excited to add a limited-edition expression to our rye lineup with this release, which introduces the whiskey to a second barreling to create a profile with even more depth and character.”
The additional aging in a second barrel brings together a symphony of flavors. The twice-barreling process imparts distinct notes of charred oak and hints of blackstrap molasses, building to a finish that features fresh spearmint, anise, and dry baking spices. The nose reveals aromas of sweet smoke and burnt sugar, promising a rich sensory experience from the first sniff to the final sip.
This special edition was selected by Jason Marski, a Whiskey Taster at Jack Daniel’s. Bottled at 107 proof (53.5% alcohol by volume), it promises a robust and potent taste experience. The whiskey is packaged in 375ml bottles, a nod to the distillery’s penchant for quality over quantity. Starting July 16, 2024, whiskey enthusiasts can find this limited edition at select stores in Tennessee and at the White Rabbit Bottle Shop located at the Jack Daniel Distillery in Lynchburg, Tennessee. The suggested retail price is $41.99, making it an accessible yet exclusive addition to any collection.
The Distillery Series from Jack Daniel’s is celebrated for its experimental nature, pushing the boundaries of traditional whiskey-making. Previous releases in this series have included various unique expressions, such as an American single malt finished in Oloroso sherry casks, launched with limited availability in November of the previous year. Each release within the series is a testament to the distillery’s innovative spirit and dedication to quality.
Jack Daniel’s has a storied history that dates back to its official registration in 1866, making it the first registered distillery in the United States. Based in Lynchburg, Tennessee, the distillery is also listed on the National Register of Historic Places. Over the years, Jack Daniel’s has grown to become a global icon, known for its distinctive Tennessee whiskey. The brand’s portfolio includes the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, and flavored variants such as Jack Daniel’s Tennessee Honey, Tennessee Fire, and Tennessee Apple. Jack Daniel’s has expanded its offerings with Jack Daniel’s Bonded, Sinatra Select, and the convenient Jack Daniel’s & Coca-Cola ready-to-drink cocktail.
Today, Jack Daniel’s is a symbol of American whiskey, found in over 170 countries around the world. Recognized by Interbrand as the most valuable spirits brand globally, Jack Daniel’s continues to innovate while honoring its rich heritage. For more information on their latest releases and to explore the full range of Jack Daniel’s products, visit www.jackdaniels.com.
In summary, the Twice Barreled Tennessee Straight Rye Whiskey is a noteworthy addition to Jack Daniel’s Distillery Series. This limited-edition release showcases the brand’s dedication to craftsmanship and innovation, offering whiskey lovers a unique and richly flavored experience that is unmistakably Jack Daniel’s. Whether you’re a longtime fan or a curious newcomer, this new release is sure to intrigue and delight.
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About Jack Daniel’s
Jack Daniel's is one of the most iconic and globally recognized whiskey brands, renowned for its smooth taste and rich history. Founded by Jasper Newton "Jack" Daniel in Lynchburg, Tennessee, in the 1860s, the distillery has a heritage that spans more than a century and a half. Jack Daniel's Tennessee Whiskey is crafted using a distinctive process that sets it apart from other types of whiskey.
One of the key elements of Jack Daniel's production process is its use of charcoal mellowing, also known as the Lincoln County Process. This involves filtering the whiskey through charcoal made from sugar maple before aging it in barrels. This step imparts a smoothness and mellow flavor to the whiskey, distinguishing it as Tennessee whiskey.
Jack Daniel's offers a range of expressions, including its flagship Old No. 7, Gentleman Jack, Single Barrel, and various limited-edition releases. Each expression has its own unique flavor profile, but all are characterized by the smoothness and depth of flavor that are hallmarks of Jack Daniel's whiskey.
Beyond its whiskey, Jack Daniel's has become an enduring symbol of American whiskey culture, with its distinctive square bottles and black-and-white label recognized worldwide. The brand's association with music, particularly country music, further enhances its cultural significance.
Jack Daniel's commitment to quality and tradition has earned it numerous awards and a loyal following of whiskey enthusiasts around the globe. Whether enjoyed neat, on the rocks, or in cocktails, Jack Daniel's Tennessee Whiskey remains a timeless classic that continues to captivate drinkers with its smooth taste and storied heritage.
About Brown-Forman
Brown-Forman Corporation holds a distinguished position within the realm of distilled spirits, with a rich legacy spanning over a century. Founded in 1870 by George Garvin Brown in Louisville, Kentucky, the company's inception was rooted in a visionary belief: that high-quality bourbon should be accessible to all, irrespective of economic standing. This principle continues to drive the company's values and endeavors.
Central to Brown-Forman's identity is its diverse portfolio of renowned spirits brands, each characterized by a unique identity and distinctive characteristics. Among its most celebrated labels are Jack Daniel's Tennessee Whiskey, Woodford Reserve Bourbon, Old Forester Bourbon, and Finlandia Vodka, all of which have attained global recognition.
Beyond national borders, Brown-Forman's reach extends across countries and continents, making its products widely accessible to a diverse array of consumers. The company's strategic approach to market expansion has played a pivotal role in its global presence.
At the core of Brown-Forman's operations is a steadfast commitment to craftsmanship. The company strikes a harmonious balance between preserving traditional production methods and embracing innovation. This unwavering dedication to creating high-quality spirits is a defining trait that distinguishes the company within the industry.
Demonstrating a progressive outlook, Brown-Forman is deeply committed to sustainable practices and responsible business conduct. The company actively seeks to minimize its environmental footprint, reduce waste, and engage in ethical sourcing of materials, aligning its operations with principles of sustainability.
Engaging in philanthropic initiatives, Brown-Forman demonstrates a commitment to giving back to society. The company's charitable contributions and community involvement underscore its role as a responsible corporate citizen, working to make positive contributions to the communities it serves.
The company's connection to the world of whiskey is particularly noteworthy, as it has played a pivotal role in the production and promotion of iconic American bourbons and Tennessee whiskeys. This contribution has left an indelible mark on the rich tapestry of whiskey heritage.
Brown-Forman's values, encompassing integrity, respect, trust, teamwork, and excellence, guide its corporate culture and operations. These values are foundational to the company's commitment to delivering quality products and fostering a positive work environment.
While rooted in tradition, Brown-Forman exhibits adaptability and innovation. The company remains attuned to evolving consumer preferences and dynamic market conditions, ensuring that its offerings remain relevant and appealing.
The brands under the Brown-Forman umbrella have transcended their status as mere beverages to become cultural touchstones. They are associated with shared experiences, celebrations, and the enjoyment of life's moments, contributing to their enduring significance in popular culture.
