The Jack Daniel Distillery, nestled in the heart of Lynchburg, Tennessee, has just dropped a new whiskey that’s sure to become a staple for those who love a bold yet smooth sip. On August 4, 2025, the iconic brand introduced Jack Daniel’s Tennessee Blackberry, a 70-proof flavored whiskey that blends the rich heritage of their Old No. 7 Tennessee Whiskey with the sweet, tangy essence of ripe blackberries. This release is a nod to the South’s love for juicy, dark berries that evoke memories of warm summer evenings and homemade cobbler fresh from the oven.
A Flavor Rooted in Tradition
Jack Daniel’s Tennessee Blackberry starts with the distillery’s classic Old No. 7 Tennessee Whiskey, crafted from a time-honored mash bill of 80% corn, 12% malted barley, and 8% rye. The whiskey is distilled in Lynchburg, then mellowed through 10 feet of sugar maple charcoal—a signature process that gives Jack Daniel’s its smooth, distinctive character. After maturing in new, charred American oak barrels, the whiskey is infused with a vibrant blackberry flavor, creating a spirit that’s both familiar and excitingly new.
Master Distiller Chris Fletcher describes the whiskey as a perfect marriage of tradition and innovation. “The smooth, well-rounded finish of our Tennessee Whiskey makes it one of the most versatile expressions to pair with unexpected flavor,” he said. “By adding the ripe notes of blackberries, we’ve created an approachable spirit that’s full of character, easy to enjoy with friends, and perfect for any season.” The result is a 35% ABV (70 proof) whiskey that balances the bold, oaky notes of Old No. 7 with the sweet and slightly tart profile of blackberries.
A Versatile Addition to the Jack Daniel’s Lineup
This new release joins Jack Daniel’s popular flavored whiskey lineup, which already includes Tennessee Honey, Tennessee Fire, and Tennessee Apple. Each of these expressions has carved out a niche among whiskey fans who enjoy a touch of sweetness with their spirit. Tennessee Blackberry, however, stands out with its bright, fruit-forward profile, making it a versatile choice for sipping neat, pouring over ice, or mixing into cocktails that elevate any gathering.
The whiskey’s flavor profile is a crowd-pleaser. Imagine the aroma of warm blackberry cobbler, with hints of vanilla and oak from the whiskey’s aging process. On the palate, it delivers a burst of juicy blackberry upfront, followed by the familiar caramel and toasted oak notes of Old No. 7, with a smooth, medium-length finish that leaves a subtle warmth and lingering fruitiness. It’s the kind of drink that feels just as at home at a backyard barbecue as it does in a cozy lounge during cooler months.
Perfect for Cocktails or Straight Sipping
One of the standout qualities of Jack Daniel’s Tennessee Blackberry is its versatility. For those who enjoy a straightforward pour, it’s smooth enough to sip neat or over a few ice cubes, letting the blackberry and whiskey notes shine. For cocktail enthusiasts, it opens up a world of possibilities. Mix it with lemonade or iced tea for a refreshing summer drink, or use it to add a fruity twist to classic whiskey cocktails like a Whiskey Sour or Old Fashioned.
For a fun, crowd-pleasing option, try turning Tennessee Blackberry into a slush. Blend it with tea, lemonade, a splash of orange juice, and ice for a cool, party-ready drink that’s sure to impress. Garnish with fresh blackberries and a sprig of mint for an extra touch of Southern charm. This drink captures the essence of a lazy summer afternoon, making it perfect for gatherings with friends or a quiet evening on the porch.
A Taste of Southern Heritage
Blackberries hold a special place in Southern culture, often found dotting vines across the region and transformed into desserts that bring families together. Jack Daniel’s Tennessee Blackberry taps into this heritage, offering a sip that feels like a tribute to those warm, nostalgic moments. The distillery, founded in 1866 and the first registered distillery in the United States, has a long history of crafting spirits that resonate with tradition while embracing modern tastes. This new whiskey is no exception, blending the brand’s iconic craftsmanship with a flavor that speaks to today’s whiskey drinkers.
Available nationwide in 750 mL bottles with a suggested retail price of $21.99, Tennessee Blackberry is an affordable way to explore a new side of Jack Daniel’s. Whether you’re a longtime fan of the brand or new to flavored whiskeys, this release offers a fresh take on a classic spirit that’s approachable and full of character.
Why It’s Worth a Try
Jack Daniel’s Tennessee Blackberry is more than just a new whiskey—it’s a celebration of Southern flavors and the distillery’s commitment to quality. Its smooth, balanced taste and budget-friendly price point make it an easy addition to any home bar. Whether you’re hosting a game night, firing up the grill, or just kicking back after a long day, this whiskey delivers a taste that’s both comforting and exciting.
For those who appreciate a good story behind their drink, the Lynchburg distillery’s legacy adds an extra layer of appeal. As a global icon found in over 170 countries and recognized by Interbrand as the world’s most valuable spirits brand, Jack Daniel’s continues to innovate while staying true to its roots. Tennessee Blackberry is a testament to that balance, offering a sip that’s as timeless as it is modern.
Grab a bottle, pour a glass, and toast to the simple pleasures of good whiskey and great company. For more details, check out www.jackdaniels.com.
