The beloved trio from FX's "It's Always Sunny in Philadelphia" - Rob McElhenney, Charlie Day, and Glenn Howerton - have ventured into the world of whiskey with their latest creation, Four Walls. This Irish American whiskey is now available nationwide, inviting enthusiasts to savor a taste of the gang's latest project. Priced at a reasonable $34.99 for a 750 ml bottle, Four Walls is a tribute to the cherished four walls of the bar that has played a central role in the show.
Originally, Four Walls was introduced as a limited-edition release, aimed at supporting Pennsylvania's bartending community during the challenging times of the COVID-19 pandemic. Its success led the creators to explore the possibility of a more widely accessible version of this unique whiskey.
As Charlie Day explained, "After our higher-end releases, it was important for us to make a whiskey priced that all of our fans could try and that bartenders would want to use in everyday drinks."
Four Walls also offers a merchandise shop where proceeds from select items contribute to the Tales of the Cocktail Foundation, a non-profit organization dedicated to advancing the global cocktail community.
The brand has even produced a whimsical 47-second video starring the trio, humorously tracing the origins of Four Walls in an old-fashioned commercial style.
This endeavor by the "Always Sunny" stars follows a growing trend of celebrities creating their own alcohol brands. From George Clooney's Casamigos tequila to Bryan Cranston and Aaron Paul's Dos Hombres mezcal, and even Ryan Reynolds' Aviation American gin, these stars are leaving their mark in the world of spirits.
Four Walls represents a new chapter in the journey of Glenn Howerton, Rob McElhenney, and Charlie Day, who are not only known for their on-screen humor but are now making a name for themselves as creators in the world of whiskey. Whether they become known as "alcohol barons" remains to be seen, but the release of Four Walls is undoubtedly a significant step in that direction.
Four Walls Whiskey: A Transition from Limited to Mainstream
In 2022, Glenn Howerton, Rob McElhenney, and Charlie Day, the creative minds behind "It's Always Sunny in Philadelphia," embarked on an ambitious journey to create their own whiskey label, Four Walls. Although this may sound like a comedic venture considering their history of turning even the most absurd ideas into reality on their show, the trio's passion for this project is undeniable.
Initially, Four Walls introduced two whiskey variants: a limited-edition 15-year cask strength single barrel Irish whiskey priced at $1,000 per bottle, and a blend of Irish whiskeys and Pennsylvania straight rye, which, while less limited, still appealed more to collectors than regular whiskey drinkers.
However, the brand's vision extended beyond limited releases. Their latest offering for fall 2023 is Four Walls Irish American Whiskey, designed to be accessible to a broader audience. Priced at $35 for a standard fifth-sized bottle, it positions itself alongside popular mid-range whiskeys like Jameson and Jack Daniel's Old No. 7.
Dubbed "The Better Brown" in a nod to their show's recurring joke about whiskey's color and its mood-altering effects, Four Walls Irish American Whiskey emphasizes its Irish heritage. It's a blend of Irish whiskey with a touch of American rye, bottled at an approachable 80 proof. The creators suggest it's suitable for both sipping neat and mixing in cocktails.
The bottle and label design maintain the brand's subtle aesthetic, with gold accents enhancing the green logo. The whiskey's aroma is pleasantly sweet, featuring hints of honey and candied fruit. When tasted, it reveals a gentle character, with notes of honey, cherry, and a subtle peppery finish from the rye component.
Four Walls Irish American Whiskey is a well-crafted and reasonably priced spirit that can compete with established whiskey brands. Its versatility makes it a suitable base for cocktails or a delightful sip on its own, and its slight peppery edge offers exciting pairing possibilities with various dishes. This release marks a significant step for Glenn Howerton, Rob McElhenney, and Charlie Day, as they transition from limited collector's items to a more mainstream whiskey offering.
