Townie Whiskey, a new line of approachable whiskeys billed as "whiskey for the townspeople," has officially launched with three distinctive expressions. Developed by Jared Adkins, founder of Bluebird Distilling, the brand captures the essence of hometown bars and the regulars who frequent them. The line includes:
- Regular Townie Bourbon Whiskey – $34.99
- Fine Townie Rye Whiskey – $34.99
- First-Class Townie Bourbon Whiskey – $39.99
These spirits aim to be both high-quality and accessible, offering a taste of nostalgia and simplicity without breaking the bank. Townie Whiskey is available in 50 Fine Wine & Good Spirits stores across Pennsylvania and ships directly to 41 states via the official website, towniewhiskey.com.
Crafted for “Townspeople” by Bluebird Distilling
Townie Whiskey was born from Adkins’ desire to create an affordable, no-nonsense whiskey that complements the scratch-made craft spirits of Bluebird Distilling. The whiskeys are made by selecting premium barrels from some of the finest North American rickhouses and blending them to perfection at Bluebird’s facility.
"There’s a time and place for craft whiskey," Adkins explained. "But I wanted to make something more approachable in both drinkability and price point. Townie Whiskey is about gathering together to celebrate simple pleasures—whether it’s a shot and a beer after work or a citywide special at your favorite local dive."
The nostalgic, small-town vibe extends to the brand’s marketing, featuring a restored 1972 Chevrolet El Camino dubbed "Rick’s Ride." The car made its debut in a four-minute short film highlighting the Townie brand and its mission to honor local bars.
The Lineup: Three Expressions for Every Occasion
Each Townie expression has been carefully designed to deliver rich flavors and an easy-drinking experience, making them ideal for sipping neat, in cocktails, or alongside a cold beer. Here’s what to expect from each bottle:
Regular Townie Bourbon Whiskey
- Price: $34.99
- Proof: 84
- Aging: 4-5 years in Char 3 American Oak barrels
- Tasting Notes: Vanilla, toffee, baking spice, light corn, marshmallow
- Pairing Suggestions: Light beer, jukebox tunes, vinyl bar stools
This flagship bourbon is a smooth and versatile spirit, perfect for everyday enjoyment. It reflects the character of hometown bars and the camaraderie of their patrons.
Fine Townie Rye Whiskey
- Price: $34.99
- Proof: 86
- Tasting Notes: Baking spice, leather, vanilla, toffee
- Pairing Suggestions: Tall boys, classic cocktails like a Sazerac
Fine Townie Rye celebrates simplicity and quality with its bold yet balanced flavor profile. The rye's spiciness shines whether it’s served straight or in a timeless mixed drink.
First-Class Townie Bourbon Whiskey
- Price: $39.99
- Proof: 100
- Aging: At least six years
- Tasting Notes: Sweet corn, brown sugar, tobacco, cinnamon
- Pairing Suggestions: Leather jackets, bar nuts, and vinyl records
The premium member of the Townie family, First-Class Townie Bourbon, is aged longer for a richer, full-bodied taste. Its 100-proof strength delivers a satisfying warmth with every sip, ideal for whiskey enthusiasts seeking a more refined experience.
For the Love of Local Bars
Townie Whiskey is more than a product—it’s a tribute to the spirit of local bars and the people who make them special. From Pittsburgh’s Helltown Brewing to dive bars across Pennsylvania, Townie aims to bring communities together with its affordable and high-quality offerings.
Brand ambassador Anthony Labresco, who also serves as the official El Camino driver, summed it up: "We’re proud townies who enjoy a fancy cocktail, but sometimes, after a long day, you really just need a shot and a beer. Here’s to raising a glass to the local bar that put your hometown on the map."
Where to Buy Townie Whiskey
Whiskey lovers can find Townie in Pennsylvania’s Fine Wine & Good Spirits stores or order online for delivery in 41 states. Visit towniewhiskey.com for more information.
With its unpretentious vibe, nostalgic branding, and lineup of flavorful spirits, Townie Whiskey is poised to become a staple in bars and homes alike. Whether you’re sharing a laugh at your neighborhood dive or enjoying a quiet night in, there’s a Townie for every occasion. Cheers to keeping it simple and celebrating the small joys of life!