In the wake of a remarkable year of growth, Green River Distilling Co., a proud member of the Bardstown Bourbon Co., is poised to make an even more significant mark in 2024 with the highly anticipated debut of its Kentucky Straight Rye Whiskey. This latest addition to the Green River portfolio boasts a mash bill comprising 95 percent rye and five percent malted barley, a unique blend of flavors that promises an exceptional tasting experience.
Crafted at the distillery's Owensboro, Kentucky location, the Green River Kentucky Straight Rye Whiskey is a harmonious combination of four-to-six-year-old barrels, each meticulously distilled, aged, and bottled under the watchful eye of Head Distiller Aaron Harris. The flavor profile is nothing short of captivating, as orange peel and fresh spearmint take center stage, weaving their way through a tapestry of vanilla and graham cracker undertones. The medium finish delivers a subtle dance of rye spice, herbal tea, and soft oak notes, culminating in a truly memorable sipping experience.
What sets this rye whiskey apart extends beyond its exceptional taste; it is presented in the iconic horseshoe-shaped bottle that pays homage to the brand's roots dating back to 1885. Adorned with 10 notches on the horseshoe, a nod to DSP-KY-10, an ornate tax strip featuring the original tagline "The Whiskey Without Regrets," and proudly displaying "The Pride of Owensboro," the packaging tells the story of Green River through glass.
Green River Distilling Co.'s Head Distiller Aaron Harris expresses his excitement about the release, stating, "Green River Rye is approachable, easy-drinking with a memorable finish. Rich in color and flavor, it truly shines at 95 proof. This rye whiskey is a compelling addition to the growing Green River portfolio."
Scheduled for release on February 1, 2024, the Green River Kentucky Straight Rye Whiskey will be available for a suggested retail price of $34.99, presented at 95 proof (47.5% ABV), and will join the esteemed flagship Green River Bourbon and Green River Wheated in the distillery's core lineup.
To mark this momentous occasion, Green River Distilling Co. has planned a special launch celebration on February 1, 2024. Bottle sales will commence at 9 a.m., accompanied by four exclusive VIP tours led by Head Distiller Aaron Harris and National Brand Ambassador Caryn Wells. These tours offer a unique behind-the-scenes glimpse into Rickhouse B, a barrel strength tasting, and include a complimentary bottle of Green River Kentucky Straight Rye for participants to take home. The celebration will continue from 2 - 5 p.m. with an open invitation to the community to join the distillery for music, food, and cocktails featuring the new release. For those unable to attend in person, online tours and tastings can be booked at greenriverwhiskey.com.
This significant launch follows Green River Distilling Co.'s acquisition by Bardstown Bourbon Company in July 2022. In the previous year, the brand successfully introduced Green River Wheated and Full Proof Single Barrel expressions, expanding its reach both within the U.S. and abroad by venturing into the Australian market. Looking ahead, the brand anticipates continued growth, with plans to enter eight new markets, including Nevada, Arizona, Oklahoma, Arkansas, Washington, Pennsylvania, Minnesota, and Massachusetts. The ultimate goal is to achieve nationwide U.S. distribution in the coming years, solidifying Green River's position as a prominent player in the whiskey landscape.
About Green River Distilling Co.
Green River Distilling Co. has a storied history as one of the historic distilleries in the United States, with its roots tracing back to the late 19th century. Established in Owensboro, Kentucky, in 1885, Green River was originally part of a boom in the whiskey industry during that era. The distillery gained recognition for producing high-quality bourbon and was once one of the largest distilleries in the state.
During Prohibition in the 1920s, like many other distilleries, Green River was forced to cease legal whiskey production. However, it continued to operate illicitly, contributing to the shadowy world of bootlegging. The distillery faced challenges and changes in ownership over the years, with various periods of closure and revival.
In recent times, Green River Distilling Co. has undergone a renaissance with a focus on reviving its historic legacy. The distillery has returned to crafting premium bourbon and whiskey, leveraging its historical significance and heritage. The revival includes a commitment to traditional production methods and the use of quality ingredients, reflecting the rich bourbon tradition of Kentucky.
Green River has introduced a range of expressions, showcasing the versatility of its distilling capabilities. While honoring its historical roots, the distillery embraces modern craftsmanship to appeal to contemporary whiskey enthusiasts. The resurgence of Green River Distilling Co. is not only a testament to its enduring legacy but also a nod to the revival of interest in historical whiskey brands that played a vital role in shaping the American whiskey landscape. Visiting the distillery or exploring its product offerings provides a connection to the past while experiencing the craftsmanship and innovation of the present-day Green River.