The #1 American-Owned Bourbon Gets a Bold New Flavor
Evan Williams, the number one American-owned Kentucky Straight Bourbon Whiskey, has just added a new bottle to its roster — and it's one that's already turning heads. Evan Williams Blackberry officially hit store shelves across the United States in March 2026, and it's making a strong case for becoming the go-to pour at everything from backyard cookouts to game day gatherings.
Image credit: Evan Williams
The new release combines Evan Williams Kentucky Straight Bourbon with ripe blackberry flavor, bottled at 65 proof (32.5% alcohol by volume). That's not an overpowering kick — it's built to be smooth, approachable, and easy to drink in whatever way suits the moment. The flavor profile layers juicy fruit notes alongside subtle caramel and finishes with the rounded warmth that Evan Williams has always been known for.
At $14.99 for a 750ml bottle, it's not asking much either.
What Makes This Different From the Rest
The flavored whiskey market has gotten crowded over the years. There's no shortage of options on the shelf, and most of them fall flat — either too sweet, too artificial, or too far removed from the bourbon underneath. What sets Evan Williams Blackberry apart, at least on paper, is that it starts with a legitimate bourbon foundation.
Evan Williams isn't some newcomer brand slapping a fruit label on a mediocre base. This is the world's second largest-selling bourbon. The brand traces its roots back to 1783, when its namesake opened what is widely recognized as Kentucky's first distillery on the banks of the Ohio River. The same time-honored production methods that built that reputation are still in use today.
Max Stefka, AVP of Global Whiskey Brands at Evan Williams, framed the launch simply: "When you need a fresh pick, Evan Williams Blackberry delivers. This new flavor builds on the momentum of our award-winning flavors lineup, combining the quality and consistency Evan Williams is known for with a vibrant blackberry profile that's perfect for sipping, simple mixing with lemonade or soda, and sharing with friends."
That's the pitch — and honestly, it's a fair one.
How to Drink It
One of the more practical things about this release is just how low the barrier to entry is. There's no bartending skill required. No long ingredient lists. No obscure liqueurs to track down.
The simplest serve is exactly what it sounds like — pour Evan Williams Blackberry over ice and let it go. The blackberry flavor does the work. For those who want something slightly more put-together, it pairs naturally with lemonade and a splash of soda water. That combination — the Blackberry Lemonade — has been highlighted as the signature serve for this release. Two ounces of the whiskey, lemonade to fill the glass, and an optional top of soda water for a little fizz. That's it. Clean, refreshing, and easy to make in bulk if the crowd calls for it.
Beyond lemonade, the whiskey also works well with iced tea, cream soda, and spiced sodas. For those who lean into the fun side of things, the brand has even suggested a blackberry twist on a PB&J shot — a nod to the kind of casual, nostalgic drink culture that lives in bars across the country on any given Friday night.
The point isn't complexity. The point is that it works in a lot of situations without requiring any effort, and that's genuinely valuable.
A Brand That's Been Building Toward This
Evan Williams Blackberry didn't arrive in a vacuum. The brand has been steadily growing its flavored lineup, and each new release has added to a portfolio that's won recognition on a national level. This latest addition expands those options further and pushes into a fruit profile that has real consumer demand behind it.
Beyond the bottles themselves, Evan Williams has built up a notable presence in American life over the past decade. Since 2015, the brand has contributed more than $750,000 to veteran-focused organizations nationwide — a commitment that resonates with a wide cross-section of its customer base. In 2024, the brand launched Evan Williams Bourbon Nation, a college athletics partnership through Learfield that spans powerhouse universities across the country and planted the brand firmly in the game day experience.
For those who want to go deeper into the brand's story, the Evan Williams Bourbon Experience in Louisville, Kentucky serves as an official stop on the Kentucky Bourbon Trail, offering an immersive look at the history and tradition behind the spirit.
The Bottom Line
Evan Williams Blackberry is available nationwide right now at a suggested retail price of $14.99 for a 750ml bottle. It's an easy buy, a simple drink, and a solid addition to the lineup. Whether it's sitting in a cooler at a tailgate or behind the home bar for when company comes over, it earns its spot without demanding much in return.
For a brand that's been doing things the right way since before the country was a decade old, that's just another day at the distillery.
