Milestone Brands, a pioneering force in the realm of innovative spirits, has proudly introduced its latest creation to the world – the spirited Dirty Monkey Banana Peanut Butter Whiskey. This extraordinary libation is meticulously concocted with genuine whiskey, all-natural peanut butter, and the luscious essence of bananas, resulting in a concoction that sets your sense of adventure on fire and sends your taste buds into a jubilant swing. Furthermore, Dirty Monkey stands out as an allergen-free and entirely devoid of high-fructose corn syrup, ensuring a delightful and worry-free experience for all.
Dirty Monkey Banana Peanut Butter Whiskey takes its persona from its eponymous character, the Dirty Monkey, a carefree, playful figure with an irreverent and slightly mischievous charm. This whimsical companion is the quintessential partner for a night of exhilaration and revelry with friends, as he never tires in the pursuit of good times. Picture this: you and your crew ordering up a round of chilled Dirty Monkey shots, embarking on a night of adventure, and engaging in some good ol' monkey business. Savor it as a chilled shot, alongside your favorite beer, or transform it into a delightful twist on a classic whiskey cocktail.
"Dirty Monkey is all about fun—we are so excited to launch this incredibly playful brand, grounded in key insights about the flavored whiskey consumer," said Eric Dopkins, Milestone Brands CEO and Chairman. "We can't wait for everyone to discover the one-of-a-kind flavor and embrace the don't-have-a-care-in-the-world attitude of Dirty Monkey!"
Flavored whiskey has risen as one of the most sought-after segments in the spirits industry, showcasing a remarkable 10-year volume Compound Annual Growth Rate (CAGR) of 23% per year (as per Market Watch in 2023). This burgeoning trend is primarily fueled by consumers' hunger for novel experiences and innovative flavors, especially those that evoke nostalgia, a feature that captivates a staggering 71% of millennial and Gen Z consumers of legal drinking age, according to a Mintel Study conducted in 2021. These consumers not only seek inventive flavors but also desire inclusivity and the ability to share their favorite libations with their entire social circle. Dirty Monkey splendidly encapsulates these evolving preferences by combining the much-loved flavors of peanut butter and bananas with an exceptionally smooth texture, inviting consumers to raise a toast with their companions.
Dirty Monkey Banana Peanut Butter Whiskey comes bottled at 35% Alcohol by Volume (ABV) in a 750ml container and is now readily available nationwide, with a suggested retail price of $25.99.
About Milestone Brands
Milestone Brands is a notable spirits company that specializes in developing, marketing, and distributing a range of premium and craft spirits. Founded in 2016 and headquartered in Austin, Texas, Milestone Brands is dedicated to creating and promoting unique and high-quality brands within the spirits industry. The company's mission is to provide consumers with a diverse selection of spirits that cater to various tastes and preferences.
One of Milestone Brands' flagship products is Dulce Vida Tequila, an award-winning brand known for its commitment to producing 100% organic and handcrafted tequila. Dulce Vida Tequila is made from sustainably sourced agave and offers a range of expressions, including Blanco, Reposado, and Añejo, all crafted with a focus on quality and authenticity.
Milestone Brands also includes other brands in its portfolio, such as American Born Whiskey, which offers a selection of whiskey expressions that celebrate American culture and heritage, and Karbach Brewing Co., a craft brewery based in Texas known for its diverse lineup of beers.
The company's approach to developing and marketing its spirits emphasizes innovation and the creation of unique, high-quality products that resonate with consumers. Milestone Brands' commitment to sustainability, quality, and authenticity has made it a respected and influential player in the spirits industry, capturing the attention of enthusiasts and collectors alike. To delve deeper into their offerings, visit www.milestone-brands.com.
