Derek Trucks, the celebrated Grammy-winning musician and one of Rolling Stone’s Greatest Guitarists of All Time, has announced the launch of the second edition of his Ass Pocket Whiskey (APW). This highly anticipated release follows the rapid sell-out of the inaugural batch and brings a festive twist to bourbon enthusiasts with a high-proof holiday edition. The new "Holiday Proof" bourbon, bottled at an impressive 122.5 proof, promises to keep spirits bright and warm this winter season.
Image credit: Ass Pocket Whiskey
The Perfect Holiday Bourbon: Designed for 12/25
Crafted with care and precision, APW’s Release No. 2 is a Kentucky Straight Bourbon that’s all about celebrating the holidays. The Trucks brothers, Derek and David, personally tested the bourbon at various proofs before settling on 122.5, a nod to the season's indulgent warmth and rich flavors. The bold proofing wasn’t chosen just for symbolism—it represents the exceptional quality that fans have come to expect since Release No. 1.
The Holiday Edition of APW is designed for immediate enjoyment, urging whiskey lovers to crack open their bottles on Christmas Day. Available exclusively through AssPocketWhiskey.com, preorders are already open, and shipments are guaranteed to arrive by mid-December. Its convenient 200ml “ass pocket” flask size makes it an ideal stocking stuffer or portable treat.
From Bourbon & Beyond to Holiday Spirit
Ass Pocket Whiskey debuted to widespread acclaim during the Bourbon & Beyond festival, selling out almost instantly. For those who missed the first release, a limited number of bottles were set aside and made available through Kentucky's Revival Vintage Spirits Locker Program, a destination for bourbon aficionados.
Release No. 2 builds on this momentum, offering something truly special for both dedicated collectors and casual bourbon drinkers alike. Trucks' vision with APW goes beyond the whiskey itself—he’s determined to combat the rising trend of bourbon as a collectible commodity. He wants APW to be enjoyed, not just admired on a shelf.
“Have your whiskey and drink it too,” Trucks says, embodying the philosophy behind Ass Pocket Whiskey. By packaging premium bourbon in smaller, approachable flask sizes, he makes it easier for fans to savor the experience without the pressure of saving it for a hypothetical "perfect moment."
A Whiskey With Personality
APW’s Holiday Edition offers more than just a high-proof experience—it’s a bourbon with character. The smaller flask size is a practical yet playful nod to old-school traditions, where workers carried small bottles of whiskey in their pockets for an on-the-go nip. This design aligns with the brand’s mission: creating whiskey that fits seamlessly into everyday life and encourages sharing.
The Man Behind the Bourbon: Derek Trucks
Derek Trucks is no stranger to excellence. As a musical icon, Trucks has earned multiple Grammy Awards and is revered for his genre-blending artistry with the Tedeschi Trucks Band, which he co-leads with his wife, Susan Tedeschi. Trucks' illustrious career includes collaborations with legends like Eric Clapton and Carlos Santana, and he was a longtime member of the Allman Brothers Band, earning a Grammy Lifetime Achievement Award for his contributions.
Now, Trucks is channeling his passion and attention to detail into the world of bourbon. His personal connection to the craft ensures that every release of APW is authentic, approachable, and undeniably high-quality. This dedication is evident in every step of the process, from selecting the proof to the final packaging.
Why Ass Pocket Whiskey Stands Out
The name “Ass Pocket Whiskey” might turn heads, but it’s more than just a quirky label. It reflects a down-to-earth ethos—whiskey that’s meant to be enjoyed wherever, whenever. The smaller bottle size, innovative proofing, and seasonal focus make Release No. 2 a standout in the crowded bourbon market. It’s crafted for those who love bourbon not just as a drink but as an experience.
With Release No. 2, Derek Trucks has proven that APW isn’t just a fleeting project; it’s a brand with staying power. The holiday edition offers fans a chance to taste what Trucks himself has carefully curated, and its arrival just in time for Christmas ensures it will become a memorable part of any festive celebration.
How to Get It
Those eager to grab a bottle of APW Release No. 2 can place their orders now on AssPocketWhiskey.com. Quantities are limited, and given the sell-out success of the first edition, fans are encouraged to act quickly. Whether it’s for a holiday gift, a personal indulgence, or an introduction to premium bourbon, APW promises to deliver an unforgettable experience.
For bourbon lovers and Derek Trucks fans alike, the second release of Ass Pocket Whiskey is more than just a drink—it’s a testament to craftsmanship, tradition, and the joy of savoring life’s finer moments.
