Crown Royal, a name that echoes through bars and liquor cabinets across America, has long been a go-to for whiskey lovers who crave something smooth, reliable, and distinctly Canadian. Known for its iconic purple bag and a legacy that dates back to 1939, the brand has built a reputation for quality that rivals heavyweights like Jack Daniel’s and Jim Beam. Now, in a move that’s got whiskey enthusiasts buzzing, Crown Royal is rolling out a new limited-edition offering that’s as bold as it is indulgent: Crown Royal Chocolate Flavored Whisky. Set to hit shelves nationwide on September 1, 2025, this decadent blend is already being hailed by fans as “dessert in a glass.”
A New Flavor for a Storied Brand
For decades, Crown Royal has been a staple for those who appreciate a well-crafted whiskey. Born as a tribute to King George VI and Queen Elizabeth’s visit to Canada in 1939, the brand has grown from a Canadian exclusive to a global powerhouse, particularly in the United States, where it reigns as one of the top-selling Canadian whiskies. Its signature smoothness, achieved through a meticulous blend of grain whiskies aged in charred oak barrels, has made it a favorite for sipping neat, on the rocks, or in cocktails. Over the years, Crown Royal has expanded its portfolio with flavored expressions like apple, peach, vanilla, and salted caramel, each bringing a fresh twist to the classic whiskey experience.
The latest addition, Crown Royal Chocolate Flavored Whisky, takes this tradition of innovation to a new level. This limited-edition release, priced at a wallet-friendly $26.99 for a 750ml bottle, combines carefully selected Crown Royal whiskies with a rich chocolate flavor, creating a velvety-smooth spirit that’s as versatile as it is indulgent. The whiskey’s flavor profile is a masterclass in balance, weaving together notes of creamy chocolate, vanilla, and oak, with a palate that introduces delicate hints of caramel and toffee. The finish lingers with dark cacao and the unmistakable smoothness that Crown Royal is known for, making it a standout in the growing category of flavored whiskies.
Tasting Notes: A Sip of Indulgence
What sets Crown Royal Chocolate Flavored Whisky apart is its ability to deliver a dessert-like experience without overwhelming the senses. The aroma greets you with a warm blend of vanilla, creamy chocolate, and subtle oak, inviting you to take that first sip. On the palate, the whiskey unfolds with a velvety texture, revealing notes of caramel and toffee that dance alongside the rich chocolate core. The finish is long and satisfying, with dark cacao notes that melt away slowly, leaving a smooth, balanced aftertaste that’s quintessentially Crown Royal.
This isn’t just a whiskey for purists—it’s a spirit designed to appeal to a wide range of drinkers, from those who savor their whiskey neat to those who love experimenting with bold cocktail recipes. At 35% ABV (70 proof), it’s approachable enough for casual sipping but robust enough to hold its own in mixed drinks. Whether you’re pouring it over ice for a simple, refreshing serve or using it to elevate a cocktail, this whiskey delivers a unique experience that’s both familiar and excitingly new.
Versatile Pairings for Every Occasion
One of the standout features of Crown Royal Chocolate Flavored Whisky is its versatility. The brand suggests enjoying it in a variety of ways, from sipping it neat to mixing it with unexpected partners like grapefruit juice, cola, or lemonade. These combinations might sound unconventional, but they create surprisingly delicious drinks that highlight the whiskey’s sweet, chocolatey profile. For those who prefer classic cocktails, the chocolate whiskey shines in recipes like the Old Fashioned, where it adds a rich, decadent twist, or the Espresso Martini, where the chocolate notes complement the coffee’s bitterness. It also makes a stellar addition to a Coquito, the Puerto Rican coconut-based cocktail, adding depth and warmth to the festive drink.
For a more indulgent experience, Crown Royal recommends trying the whiskey in dessert-inspired cocktails like a Chocolate Mudslide or even adding a splash to a cup of coffee or hot cocoa. Imagine sitting by the fire on a crisp fall evening, sipping a steaming mug of hot chocolate spiked with this smooth, chocolate-infused whiskey—it’s the kind of moment that feels like a treat in itself. The whiskey’s playful, approachable nature makes it perfect for a range of occasions, from intimate dinner parties to lively weekend brunches with friends.
A Game-Changer in the Flavored Whiskey Market
The release of Crown Royal Chocolate Flavored Whisky comes at a time when flavored whiskies are gaining traction among both seasoned drinkers and newcomers to the category. Chocolate-flavored spirits, in particular, have emerged as a popular subcategory, with major brands jumping on the trend. Crown Royal’s entry into this space is a natural fit, building on its successful flavored portfolio that includes fan favorites like Regal Apple, Vanilla, and Salted Caramel. Priced competitively at $26.99, the chocolate whiskey sits comfortably in the premium segment of flavored whiskies, offering quality and craftsmanship at an accessible price point.
Hadley Schafer, Vice President of Crown Royal, sums up the brand’s approach perfectly: “Crown Royal has always led the way in whisky innovation, and with this new flavor, we’re inviting people to indulge in something truly unexpected. This new expression maintains the quality of whisky we take pride in, while leaning into the bold yet inviting spirit that defines our flavored whiskies portfolio.” Schafer’s enthusiasm is echoed by early reviews, with consumers across the nation praising the whiskey’s silky texture and rich flavor. For those who love the idea of a whiskey that feels like a treat, this release is poised to become a fast favorite.
A Limited-Edition Gem for Collectors and Enthusiasts
As a limited-edition release, Crown Royal Chocolate Flavored Whisky is expected to generate significant buzz, especially among collectors and Crown Royal enthusiasts. The brand’s flavored releases, like the wildly popular Salted Caramel, have a history of selling out quickly, and early indications suggest the chocolate variant will follow suit. Some retailers, like blackbookspirits.com, are already offering preorders at $49.99, though the official suggested retail price remains $26.99 through Crown Royal’s established distribution network. For those looking to secure a bottle, acting fast is key—once it’s gone, it’s gone.
This whiskey isn’t just for drinking; it’s a conversation starter. Whether you’re gifting it to a fellow whiskey lover, pouring it at a holiday gathering, or adding it to your collection, the chocolate whiskey brings something special to the table. Its unique flavor profile and limited availability make it a must-have for anyone who appreciates the artistry of a well-crafted spirit.
Why It’s Worth Trying
Crown Royal Chocolate Flavored Whisky is more than just a new flavor—it’s a celebration of the brand’s commitment to pushing boundaries while staying true to its roots. For whiskey drinkers who value smoothness and versatility, this release offers a chance to explore something new without sacrificing the quality Crown Royal is known for. Whether you’re a longtime fan of the brand or someone looking to dip their toes into the world of flavored whiskies, this chocolate-infused spirit is an invitation to indulge.
From its rich, velvety flavor to its endless pairing possibilities, Crown Royal Chocolate Flavored Whisky is set to make waves when it hits shelves on September 1, 2025. For more details on the release and to explore the full Crown Royal portfolio, visit CrownRoyal.com. As always, the brand reminds everyone to enjoy responsibly—because living generously, as Crown Royal puts it, is about what you give, not just what you have. So, grab a bottle, pour a glass, and savor the sweet side of Canadian whisky.
