Bulleit Frontier Whiskey has just expanded its celebrated lineup with the release of Bulleit Rye 10-Year-Old. This new whiskey, part of the brand’s permanent portfolio, joins the equally acclaimed Bulleit Bourbon 10-Year-Old to form the foundation of Bulleit’s new 10-Year Aged Whiskeys range. This launch underscores Bulleit’s dedication to creating high-quality, bold-flavored whiskey while continuing to innovate and offer new products for whiskey lovers.
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A Deep Dive Into Bulleit Rye 10-Year-Old
Bulleit Rye 10-Year-Old builds on the company’s expertise in rye whiskey, staying true to the mash bill that made its flagship rye so iconic. With 95% rye and 5% malted barley, this whiskey is aged for a minimum of 10 years in freshly charred American white oak barrels. This lengthy aging process deepens the whiskey's flavor, balancing smoothness with spice and delivering a distinctive, bold rye profile.
The Bulleit Rye 10-Year-Old is bottled at 91.2 proof (45.6% ABV), and the flavor profile offers a complex and satisfying experience. On the nose, whiskey lovers can expect rich notes of caramel and toffee, combined with hints of buttery rye. When tasted, the whiskey reveals layers of pear-like fruit, dry oak, and full-bodied vanilla, with a lingering spiced rye finish. These characteristics make it an exceptional rye whiskey, perfectly suited for both seasoned whiskey drinkers and those looking to explore bolder flavors.
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Award-Winning Quality
Bulleit’s dedication to craftsmanship is apparent in the numerous accolades the brand has received over the years. Most recently, the Bulleit Rye 10-Year-Old was recognized at the 2024 San Francisco World Spirits Competition, where it won a Gold Medal. It also scored an impressive 98 out of 100 points, earning a Gold Outstanding Spirit award at the 2024 International Wine & Spirits Competition. These awards further solidify its place as one of the top American rye whiskeys on the market today.
Rye Whiskey’s Resurgence
The release of Bulleit Rye 10-Year-Old comes at a time when rye whiskey is experiencing a renaissance. Over the past decade, rye has surged in popularity due to its distinctive, spicy flavor profile. Bulleit played a significant role in this resurgence, particularly with the release of its original rye whiskey in 2011, which helped reignite interest in the category. Since then, Bulleit has remained a leader in the rye whiskey market, continually innovating to meet the growing demand for new and unique expressions.
One such innovation was Bulleit’s limited-release Rye 12-Year-Old, introduced in 2019. This multi-award-winning whiskey has been widely praised for its accessibility and depth of flavor, further cementing Bulleit’s reputation as a premium whiskey brand. The 2024 edition of the Rye 12-Year-Old was equally well-received, taking home a Double Gold at the 2024 San Francisco World Spirits Competition.
Expanding the 10-Year Aged Whiskey Range
Bulleit’s 10-Year Aged Whiskeys range isn’t limited to rye. The Bulleit Bourbon 10-Year-Old is another standout in this collection, offering a high-rye recipe that provides a smooth, complex drinking experience. This bourbon features aromas of toasted oak, vanilla, and sweet dried fruit, leading to a palate of spice and caramel with a refined finish that highlights its rich depth. Bottled at the same 91.2 proof as the Rye 10-Year-Old, the Bourbon 10-Year-Old continues to set a high standard for high-rye bourbons.
Continued Innovation and Dedication to Craftsmanship
According to Jenika Newsum, Senior Brand Manager at Bulleit Frontier Whiskey, the new 10-Year Aged Whiskeys showcase the bold, spicy rye-forward flavors that have come to define the Bulleit brand. “Each expression is a testament to the meticulous craft of aging and our relentless drive to push the boundaries of American whiskey,” said Newsum. She also hinted that more innovative releases are on the horizon, further reflecting Bulleit’s ongoing commitment to whiskey craftsmanship.
This new release of Bulleit Rye 10-Year-Old follows closely behind other exciting additions to the brand’s portfolio, such as the Bulleit American Single Malt and Batch 8 of the Barrel Strength Bourbon. These expressions demonstrate the brand’s commitment to exploring new aging techniques, finishing processes, and flavor combinations, keeping Bulleit at the forefront of the whiskey world.
Bulleit Rye 10-Year-Old: Availability and Packaging
Bulleit Rye 10-Year-Old is now available across the United States for consumers aged 21 and older. The whiskey is priced at $49.99 for a 750ml bottle, making it an accessible option for those seeking a high-quality aged rye. The bottle itself features the iconic Bulleit design, but with a light green label that clearly displays the 10-year age statement, a nod to its premium status within the brand’s lineup.
The Legacy of Bulleit Rye
Over the years, Bulleit Rye has become synonymous with quality, collecting numerous awards that further underscore its excellence. In addition to the recognition for the Rye 10-Year-Old, Bulleit Rye variants have garnered several prestigious honors. The original Bulleit Rye earned a score of 96 out of 100 at the 2023 Chilled 100 Spirits Awards and a Gold Medal at the 2023 New York International Spirits Competition. The Rye 12-Year-Old’s 2024 Double Gold award only adds to its growing list of achievements.
These accolades sit alongside the impressive honors given to Bulleit Bourbon 10-Year-Old. Among its many awards are a Platinum Medal for Best Straight Bourbon at the 2023 LA Spirits Awards and a Gold Medal with a score of 95/100 at the 2023 New York International Spirits Competition. Additionally, Bulleit Bourbon 10-Year-Old has claimed Gold Medals at competitions such as the 2023 New York Wine & Spirits Competition and the 2023 SIP Awards, with even more recognition dating back to previous years.
Conclusion
With the launch of the Bulleit Rye 10-Year-Old, Bulleit continues to solidify its place as a leader in the world of premium American whiskeys. This bold, spicy, and impeccably crafted rye offers an exceptional drinking experience, whether enjoyed neat, on the rocks, or in a classic rye cocktail. Priced at $49.99, it represents a fantastic addition to any whiskey enthusiast’s collection. As always, Bulleit encourages whiskey lovers to enjoy responsibly.
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About Bulleit Whiskey
Bulleit Bourbon is a popular American whiskey known for its high-rye content and distinctive flavor profile. The brand traces its roots back to the 1830s when Augustus Bulleit, a tavern keeper and distiller, began producing his own whiskey recipe in Kentucky. While Augustus's whiskey-making legacy was interrupted, his great-great-grandson, Tom Bulleit, resurrected the family tradition in the late 20th century, launching Bulleit Bourbon in 1987.
Bulleit Bourbon is recognized for its unique mash bill, which contains a higher proportion of rye than traditional bourbon recipes. This high-rye content contributes to the whiskey's bold and spicy character, distinguishing it from other bourbons on the market. The brand's commitment to quality and craftsmanship is evident in its production process, which includes aging the whiskey in new charred American oak barrels to impart rich flavors and complexity.
In addition to its flagship bourbon expression, Bulleit offers a range of whiskey variations, including Bulleit Rye, Bulleit Bourbon Barrel Strength, and limited-edition releases. Each expression is crafted with the same attention to detail and adherence to the brand's signature flavor profile, providing whiskey enthusiasts with a variety of options to explore.
Bulleit Bourbon's distinctive packaging, featuring an embossed frontier-style label and a distinctive bottle shape, reflects the brand's Old West heritage and evokes a sense of rugged Americana. The brand's marketing often emphasizes its connection to frontier spirit and adventure, appealing to consumers seeking an authentic and bold whiskey experience.
Bulleit Bourbon has garnered numerous awards and accolades over the years, solidifying its reputation as a respected player in the American whiskey market. Whether enjoyed neat, on the rocks, or in classic cocktails like the Old Fashioned or Manhattan, Bulleit Bourbon offers a versatile and satisfying drinking experience for whiskey enthusiasts of all stripes.
